Today, we are talking about what it takes to build a successful law firm marketing strategy, with the lawyer whisperer himself, Steve Fretzin.
Law Firm Management
On the show today we’re talking about authenticity, curiosity, resilience, and family law – trust us, it will all make sense in a minute – first with an article from Consultwebs, and then we talk to Seattle Family lawyer Elise Buie.
Elise Buie began her legal career as a Federal Judicial Law Clerk in Louisiana. then on to a litigation practice at Blue Williams. After undergoing her own divorce and multiple relocations and truly understanding what it means to put the “best interest of the kids” ahead of her own, Elise now brings her full focus to her current family law practice – advocating for children’s best interest in high-conflict divorce and dependency matters.
Get More Information About Marketing and Management for Law Firms
If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—
This holiday season, Consultwebs presents, a legal podcast experience unlike any you’ve ever heard (since last year);
“A LAWsome Christmas Carol”
“A LAWsome Christmas Carol” brings Dickens’ famous cautionary tale to the world of legal marketing & technology, again, in a festive and unforgettable way. A lawyer stuck in the past is taken on a voyage by time-traveling spirits, and along the journey, learns the true meaning of marketing the law firm.
- Classic performances by lawyers, legal professionals, teachers, and industry leaders
- Timeless advice on legal marketing, tech, & law firm development
- An original musical score, haunting sound design, tacos, and so much more!
“A LAWsome Christmas Carol” is sure to delight even the most humbug lawyer under your tree.
Written, Scored, and Produced for Audio – Jacob Sanders
On the show today we talk with lawyer, business coach, and law firm mentor, Allison Williams, about growth, organization, productivity, marketing, and more!
Let’s Take the Guesswork Out Of Law Office Management
Today’s Hot Take is from MyCase.com,“How to Manage Your Small Law Firm Like a Business,” by Jared Correia. He writes:
“The reason lawyers fail as business owners is because they do something in running their businesses that they would never do in their substantive case work: they guess, all the time.”
The solutions lie in data, delegation, tech.
“Your clients want a PERSON – not a lawyer”
Allison Williams is the founder of Williams Law Group, a full service family law firm where
she is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the New
Jersey Supreme Court as Matrimonial Law Attorney, and is certified by the National Board of Trial Advocacy in Family Law.
After taking Williams Law Group from start-up to a multi-million dollar business in 3.5 years, Allison created a second business, Law Firm Mentor, where she provides business coaching services for Solo and Small Law Firm attorneys helping them grow their revenues, crush chaos in business and make more money.
Get More Information About Marketing, Management and Leadership for Law Firms
Be sure to listen to the entire podcast episode for information and conversation about law firm management, law firm leadership and how to create a system for success in your firm. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—
Today on the show we’re talking about referrals – how to get them, how to give them, and how not to be a weirdo about it, with Stacey Brown Randall.
Five Simple Tips for Increasing Referrals
Today’s Hot Take is from AttorneyAtWork.com,“Five Simple Tips for Increasing Referrals,” by Mike Margol. The five tips are:
1 – Recognize existing sources
2 – Speak up – mention the referral process along the way –
3 – Disbursement doesn’t have to mean dispatchment
4 – Brand the process – email sigs, stickers
5 – One Sheet – with all your deets
Regarding #5, he writes:
“Consider creating a simple one-page flyer with your photo, contact information, bio, and any other pertinent information that might be helpful to a potential referral source. You can give the flyer to lawyers in your referral network, professional partners in associated industries and past clients.
You want to make it easy for your referrers to advertise on your behalf. This type of promotion is inexpensive and essentially evergreen. To go the extra mile, hire a graphic designer to make your flyer stand out from the crowd. Appearance counts.”
Interesting idea, and in the world of media/podcasting, one-sheets are common, but seems a little bit of a stretch in this setting. Honestly – how would you feel if someone handed you something like this?
“Dive Into Understanding Your Referral Relationships”
Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream.
Through her programs, Stacey provides a roadmap to take control of your business. Stacey is a three-time entrepreneur, author of the award-winning book Generating Business Referrals…Without Asking, and host of the Roadmap to Grow Your Business podcast.
Stacey’s clients include well-known corporations and franchises such as Bank of America, Mass Mutual, International Minute Press, and Real Living Real Estate but her focus is on small business owners and solopreneurs.
Get More Information About How To Do Referrals Right & Get More of Them
Be sure to listen to the entire podcast episode for information and conversation about law firm management, law firm referrals and how to create a better system for your referral network. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—
Today we’re talking about Clio: the just released 2020 Legal Trends Report, highlights from Clio Cloud Conference, and we are joined by none other than Clio CEO, Jack Newton.
The Opportunity for Better & The Aggregation of Marginal Gains
Today’s Hot Take is Clios’s 2020 Legal Trends report. They write:
“There won’t be any one solution to overcoming the many challenges that 2020 has surfaced. The sheer magnitude of what we’re up against can seem overwhelming, but even the smallest actions begin to add up. This is where the aggregation of marginal gains (a concept discussed in greater detail in Part 2) is critical. The principle of the idea is that the adoption—and continuous application—of many small improvements will, over time, achieve meaningful, long-term change.
The aggregation of marginal gains is a powerful framework that doesn’t just promise results—it opens up many paths to success. Any one action can create positive results down the road, but many actions can dramatically alter the course and speed toward improvement. 2020 will be a pivotal year in steering the future direction of legal, of which technology is becoming a central factor of vision and innovation.”
There’s a ton to unpack here – it’s 92 pages long – but they break it into sections:
How Times of Crisis Affect Legal
Aggregation of Marginal Gains
Firm Success Centers on Clients
A New Vision for Cloud-based, Client-centered Legal Practice
Addressing Underserved Legal Markets
The Future of Law Will Be Cloud-based by Design
“Firms Feel Overwhelmed Because They Think They Have to Adopt Everything All At Once. Changes Happen Incrementally.”
Jack Newton is an author, entrepreneur, and CEO / Co-Founder of Clio, the undisputed leader in cloud-based legal technology offering practice management, CRM and client intake software. And here, in the midst of ClioCloud9, the world’s biggest legal conference – gone virtual – Jack carved out some time to sit with the LAWsome podcast for an insightful and entertaining interview.
Get More Information About Legal Trends, Law Firm Management and Lawyers in the Cloud
Be sure to listen to the entire podcast episode for information and conversation about keeping your firm productive during these challenging times, ensuring your law firm is using the cloud effectively, how to future proof your business and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—
Today we’re talking about making good decisions in bad times with science, first with an article from Kabiri Consulting, and then we talk to decision scientist, Dr. Nika Kabiri!
“You Don’t Make Better Decisions By Perseverating”
Today’s Hot Take is from KabiriConsulting.com,“5 things you can do to make better decisions (from someone who is tired of “5 things” lists),” by Dr. Nika Kabiri. She writes:
“My expertise is needed because none of our decisions are 100% in our control. It’s scary but true. Our biases force us to ignore pertinent information. Our mental short-cuts cause us to inaccurately calculate the likelihood of outcomes. Our emotions force us to be impulsive. Our peers push us to conform. We can’t help it.
And it’s not our fault. Because we’re human, our decision-making is peppered with glitches.”
This is a great article with excellent, practical advice broken down into 5 key points:
“Each of these tips alone can make an impact, so if you choose only one and commit, you’ll be on a better path. Bottom line: you don’t make better decisions by perseverating. You do it by understanding how decision-making can go wrong and then correcting for it. Sometimes it’s as easy as setting your decision aside, getting some good sleep, talking to someone you haven’t talked to for a while, and asking them – and yourself – the right questions.”
“Inward focus isn’t always going to work against biases.”
Dr. Nika Kabiri has spent over two decades studying how people make decisions in a variety of contexts, including society, business, and politics. She received her PhD and Masters in Sociology at the University of Washington, a JD from the University of Texas School of Law, has led research projects for clients in the non-profit, retail, tech, and legal sectors, including directoral stops at Avvo and Ipsos, a market research company.
Now, Nika brings her unique combination of market research expertise, consumer behavior insights and rigorous academic training to Kabiri Consulting, which helps businesses effectively influence consumer behavior and make better decisions on their own – we are very grateful she could find the time to join us today.
Get More Information About Decision Science, Legal Consumer Behavior, and Data Based Marketing
Be sure to listen to the entire podcast episode for information and conversation about why people make the choices they do, how to use data to understand decisions and how to apply these ideas to your law firm decision making. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—
Today on the show we’re talking about data driven decisions in the COVID 19 legal marketplace, first with LexisNexis Director of Strategy for Solos & Smalls, Parker Bedsole!
5 Steps to a Data-Driven Legal Practice
Today’s Hot Take is from LegalExecutiveInstitute.com,“5 Steps to a Data-Driven Legal Practice” by
David Curle. He writes:
“Lawyers, like other professionals, work with a staggering amount of data. Much of that data, however, is not currently exploited to help support legal professionals’ legal decisions, client advice, or business strategies such as pricing. “
The 5 steps are:
- Walk before you run and start with the low-hanging fruit
- Identify and organize your data
- Clean up your data
- Collaborate with those who know data well
- Build a data-driven culture in your organization
The first step in making data-based decisions is to identify a problem, so while all this is good, be sure you are collecting and analyzing data for a purpose – such as practice area pivots or personnel decisions.
“There Are Opportunities Out There And Resources Available”
Parker Bedsole is the Director of Strategy for LexisNexis’s small and specialized law firm business segment. Parker is an economist by training with a background in management consulting, and has worked with McKinsey+, Deloitte, is a startup founder and rabid Georgia Bulldog, but he’s putting it all on pause for a few to join us here today.
Get More Information About Small Law Firm Practice Area Trends, Data Based Decisions, And The Future Of Small Firm Management
Be sure to listen to the entire podcast episode for information and conversation about issues small law firm owners face, successful practice management, key business metrics for growth in the law firm and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—