Law Firm Management

Ep 117 Legal Project Management With A Purpose

We are talking project management with the Agile Attorney himself, John Grant about lean, Sigma, Kanban, legal tech, marketing, management, and what it all means for the busy lawyer of today.

 

 

 

 

 

 

 

Solving for the Needs of Legal Clients

Today’s Hot Take is from TheAgileAttorney.com,“Capturing Your Practice’s Purpose,” by John Grant. He writes:

“Capturing an authentic, purpose-driven mission statement can have surprising benefits for your entire law practice or law firm. While most people think of a mission as something you do for marketing, studies have shown that purpose-oriented organizations outperform the competition when it comes to engaging customers and employees alike.”

Strat with the why – why did you go to law school, why did you choose one practice area of another, why are you in business? Money can be a reason, but you will find that there are other reasons, perhaps deeper and more fulfilling than just earning a couple more dollars.

Most mission statements or “core values” are well intentioned but ultimately misguided. They contain statements and platitudes that management likes to hear about themselves, or would like to think that clients envision about them.

Your mission and values needs to connect with a clients needs – the stories have to synch up. The only way to make that happen is to listen to their stories, be aware of what people say about you and what they think of your firm, and craft your mission statement with that as a starting point.

Authentic Words, Authentic Outcomes

John Grant is a fourth generation lawyer and the Founder of Agile Attorney, a law firm management consulting agency, working with legal professionals in leadership roles to improve the capacity and productivity of their teams, develop metrics-based strategies that improve outcomes, and build scalable and resilient organizations. We discovered John through Jess Birken and the magic of the Internet and now, we bring that magic to you.

Learn more about John Grant and The Agile Attorney HERE

Get More Information About Project Management For Lawyers

Be sure to listen to the entire podcast episode for information and conversation about Agile, Kanban, legal tech and project management techniques for law firms. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 115 – Tracking Calls at Your Law Firm

We talk measuring ROI & call tracking, first with an article from Attorney at Work, and then we chat with Director of Sales at Call Tracking Metrics, Meghan Hodge.

 

 

 

 

 

 

 

Learn the True Story Behind Your Marketing Efforts

Today’s Hot Take is from AttorneyAtWork.com, “Call Tracking and Live Chat: Two Ways to Measure ROI and Boost Leads on a Budget,” by Mike Ramsey. He writes:

” ‘Isn’t it good enough that we ask our clients how they heard about us?’ I hear some form of that question a lot. Or lawyers will say, ‘I know when business is good because I talk to all the clients.’ But that alone won’t give you the true story behind your marketing ROI. Without some technology tools to help pinpoint where business is coming from, or to track which marketing efforts are working well, you’re fighting blind.”

Helping Clients Track Leads and Measure ROI

Meghan Hodge is the director of Sales at Call Tracking Metrics, an attribution software platform that specializes in call tracking and marketing analytics. Meghan joined the Call Tracking Metrics team with over 17 years experience in marketing and e-commerce. With this background in marketing, B2B, and B2C, it’s only natural that Megan put her stellar rise to the top on hold, to chat with us on the LAWsome podcast.

Learn more about Meghan Hodge and CallTrackingMetrics HERE

Get More Information About Call Tracking, Intake, Marketing Strategies and More

Be sure to listen to the entire podcast episode for information and conversation about how to use call tracking to accurately measure your marketing ROI, how to sift through the data to find meaningful KPIs, how proper attribution can lead to smarter marketing choices  and how more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep – 114 – Disaster Avoidance for Law Firms

We talk about the latest changes to the marketplace, how digital is the new analog, and then we interview Dr. Gleb Tsipursky about COVID-19, as well as planning, preparing, and avoiding disruptions & disaster at your law firm.

GUEST – https://bit.ly/2qQjIpl & https://disasteravoidanceexperts.com/subscribe/

© 2020 Consultwebs

More from Dr. Gleb Tsipursky HERE:

– Free 8 video-based module course, Wise Decision Maker Course https://disasteravoidanceexperts.com/subscribe/

– Book page https://disasteravoidanceexperts.com/nevergut

– LinkedIn profile https://www.linkedin.com/in/dr-gleb-tsipursky/

Ep 112 – Vocal Training for Lawyers

We’re talking about public speaking and the power of speech, then we sit down with Casey Clark and Julie Fogh, to learn how lawyers can embrace their voice, and become more effective communicators.

 

 

 

 

 

 

 

“Good Communication Is Never Perfect, And Nobody Expects You To Be Perfect.”

Today’s Hot Take is from Harvard.edu,“10 Tips for Improving Your Public Speaking Skills,” by Marjorie North. This is part one of a two parter, and we recommend reading both, but because this has an enumerated list we decided to go with this one. The ten tips are:

1. Nervousness Is Normal. Practice and Prepare!
2. Know Your Audience. Your Speech Is About Them, Not You.
3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.
4. Watch for Feedback and Adapt to It.
5. Let Your Personality Come Through.
6. Use Humor, Tell Stories, and Use Effective Language.
7. Don’t Read Unless You Have to. Work from an Outline.
8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.
9. Grab Attention at the Beginning, and Close with a Dynamic End.
10. Use Audiovisual Aids Wisely.

Remember – “…practice does not make perfect. Good communication is never perfect, and nobody expects you to be perfect. But that is not an excuse to skip the preparation.”

Everything Is A Conversation

Dubbed “the public speaking Goddesses” Casey Clark and Julie Fog are both co-founders of Vital Voice Training, a vocal consulting agency focused on changing the world by teaching a deeper understanding of what effective communication looks like.

Casey and Julie are both conservatory trained actors, with thousands of hours of vocal coaching experience, working with everyone from industry executives in a boardroom in Finland, to acting students in a classroom in Harrison, New York.

After a wonderful exchange on Twitter about vocal fry in female lawyers – we linked our ambitions to bring you this amazing interview.

Learn more about Casey, Julie and Vital Voice Training HERE

Get More Information About Public Speaking and the Power of Voice

Be sure to listen to the entire podcast episode for information and conversation about voice coaching, the do’s and don’ts of effective vocal communication, how you can be a better public speaker and more. If you want more LAWsome subscribe to the show n your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 111 – Getting Paid is The Job

We’re talking about getting paid – first with an article by Jared Correia in Attorney at Work, and then we talk to Marco Brown about his CLE presentation “Getting Paid: Your #1 Job”

 

 

 

 

 

 

 

Shake Your Moneymaker

Today’s Hot Take is from AttorneyatWork.com,“Shake Your Moneymaker: Get Paid in 2017,” by Jared Correia. He writes:

“Lawyers and money do not go together like peas and carrots. Actually, let me rephrase that: Lawyers and talking about money do not go together like peas and carrots. Lawyers and managing money do not go together like peas and carrots. And lawyers and setting competitive market rates do not go together like peas and carrots.
Lawyers and making money, however? Yeah, that goes together like peas and carrots. Lawyers, like every group of business professionals, want to make money. It is the antecedents for doing so, however, that get in the way. Peas, meet … Brussel sprouts.”

What you can do – or should do if you’re looking to avoid problems – is:
– Discuss Money Upfront
– Rehab your Rates
– Adopt Electronic Payment
– Understand overhead vs revenue
– Make efforts towards collections

It’s trust that creates these gaps in accountability – we trust that things will be handled, but we don’t do anything actively to ensure that the trust comes true…?

“Decide to be worth the work you do. If you don’t collect on it, it won’t matter.”

Marco Brown is the managing partner at Brown Law, a family law firm in Utah – He got his JD from the University of Nebraska School of Law, has been lauded and recognized as Utah’s Outstanding Family Lawyer of the Year, sits on all of the bars, and is distinguished beyond distinction. After all this high flying success, we are lucky enough Marco has decided to land his plane on the LAWsome airfields today.

Learn more about Marco HERE

Get More Information About Getting Paid For The Work You Do.

Be sure to listen to the entire podcast episode for information and conversation about how you can be promptly and fairly compensated for the services you provide – and put systems in to place to ensure it’s not just a short term quick fix. If you want more LAWsome subscribe to the show n your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

Ep 106 – Legal Project Management

We talk legal tech & business trends in 2020, and then we talk legal project management and get agile and lean w/ Jessica Robinson of Casepoint.

 

 

 

 

 

 

 

25+ Legal Tech and Business of Law Predictions for 2020

Today’s Hot Take comes to us from Aderant.com, “25+ Legal Tech and Business of Law Predictions for 2020.” There’s quite a lot to unpack here, but the article is basically the results of a survey:

“For the third year in a row, we’ve reached out to big thinkers in the legal community and asked them for their predictions for legal tech and the business of law in 2020. Some of these predictions are grand, and some are pointed; all are interesting.Importantly, these fascinating predictions are not grouped or ordered by any importance.”

Two of these predictions really stuck out to us and are relevant to today’s episode regarding project management.

The first one mentions lean and six sigma project management strategies:

“Pricing and process come back into focus – Legal technology will continue to advance, especially with the advent of AI. There will be more attention paid to client focus, improved value and efficiency. Alternative fee arrangements and other pricing strategies will be brought back into a renewed focus coupled with a focus on process improvement and project management, employing lean and six sigma principles to providing efficient and cost-effective legal services.”

– Frederick J. Esposito, Jr., MBA, CLM, Rivkin Radler LLP

The second is that project management decisions are going to be less in the hands of the finance folks, and more in the hands of those in the firm with more client experience:

“As sophistication grows across the legal industry, both the AmLaw 100 and Second Hundred firms will understand Pricing sits at the intersection of Marketing/Business Development/Client Relationships, which will push the P+PM functions out of the Finance silo. Look for an increase in Chief Pricing Officer roles to emerge as a result.”

– Patrick Johansen, CLM, CPP, Pricing Strategist, Law Firm Pricing

“Given all the change – the skill set to solve problems is project management.”

Jessica Robinson is the vice president of client services for Casepoint – an attorney with more than 17 years of experience in the legal industry, 16 of which were spent working for such notable Am Law 100 firms as Morgan, Lewis & Bockius, Morrison & Foerster, Crowell & Moring, and Paul Hastings. She has served in a variety of operational leadership roles, ranging from Litigation Support and Senior Firmwide eDiscovery Resource Manager to Firmwide Director of eData Practice Support and the eData Project Management Office. Jessica earned her J.D. from Wake Forest University School of Law and her M.B.A. from Wake Forest University, Babcock Graduate School of Business.

Learn more about Jessica Robinson HERE

Check out a demo of Casepoint eDiscovery platform HERE

Get More Information About E-Discovery and Legal Project Management

Be sure to listen to the entire podcast episode for information and conversation about how to use Casepoint for e-discovery, how project management can benefit a law firm and help lawyers be more effective problem solvers and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 104 – Intake, Marketing, and Leads

We discuss the must-haves for successful law firm intake processes, and then we talk with master of intake-fu, Tom Ball from Alert Communications.

 

 

 

 

 

 

 

5 Absolute Musts for Effective Law Firm Intake

Today’s Hot Take is from Consultwebs.com “5 Absolute Musts for Effective Law Firm Intake.” Key takeaways here are:

1 – Real People
2 – Sensitivity/Empathy
3 – Prompt Response Time
4 – Lead Tracking
5 – Follow-Up and Nurturing

Intake often gets overlooked and written off as a lesser part of the business, but intake is serious business. Without effective intake and proper notes, you never know the true return you’re getting. You also miss out on knowing where your opportunities for improvement are. You can learn a lot from each prospective client who calls in, even if it’s a case that isn’t in your practice area. Invest in your intake system and watch your return on investment improve as more cases flow in.

Making The Most of Those Calls and Contact Forms

Tom Ball has been the Marketing & Sales Director for Alert Communications since 2017. Founded in 1965, Alert is an Intake & Retainer agency, currently servicing thousands of lawyers and hundreds of legal marketing agencies across the nation.

Learn more about Tom Ball Here.

Get More Information About Intake Fixes, Mistakes and Strategies and More

Be sure to listen to the entire podcast episode for information and conversation about how to use intake more effectively. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

 

 

 

EP 102 – A LAWsome Year End Episode

We look forward to the new year and talk about trends, topics, we’ve seen in the past, what we see coming in the future, and what we’re hopeful for.

 

 

 

 

 

 

This has been an amazing second year for our show. We have tripled our listenership, are way over 30,000 downloads, we’ve racked up almost 3,000 hours of playtime through Apple podcasts, available in 86 digital destinations across the world – and we’re just getting warmed up!

It is a profound honor to meet the amazing guests that power this show, learn about the legal community, and discover fun ways to entertain and inform lawyers on marketing and law firm development. We have a blast making this show and learning and we hope you have the same experience.

Please, reach out, review the show, send us a message on topics you want to hear, guests you think would be LAWSome – or if you want to be on the show. Tell us what you like, what you hate and we will be here to listen to all of the feedback, like you have been so kind to listen to us.

We will be back here, same day, in the same way, next year – until then – “stay LAWsome”

Ep 101 – A LAWsome Christmas Carol

When was the last time you were enchanted?

This holiday season, Consultwebs presents, a legal podcast experience unlike any you’ve ever heard; “A LAWsome Christmas Carol”

“A LAWsome Christmas Carol” brings Dickens’ famous cautionary tale to the world of legal marketing & technology in a festive and unforgettable way. A lawyer stuck in the past is taken on a voyage by time-traveling spirits, and along the journey, learns the true meaning of the law firm.

Featuring:

  • Classic performances by lawyers, legal professionals, teachers, and industry leaders
  • Timeless advice on legal marketing, tech, & law firm development
  • An original musical score, haunting sound design, tacos, and so much more!

“A LAWsome Christmas Carol” is sure to delight even the most humbug lawyer under your tree.

Starring: Mike Whelan, Erin Levine, Jess Birken, Michael Simon, Jared Correia, Cat Moon, David Kempston, Paul Julius, and Jacob Sanders.

Written, Scored, and Produced for Audio – Jacob Sanders

 

“Kempston’s Ghost” animatic by Neon Brown

geo-synchronus legislative cloud artificial intelligence

Special thanks to our sponsor, iLaw Worldwide

 

 

Ep 100 – Running a Successful Law Firm (and other things)

Why some business books miss the mark, and an on-target discussion with immigration lawyer, advocate, and author, Ruby Powers about her new book, “Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind)”

 

 

 

 

 

 

 

Business Books – Useful or Formulaic?

Today’s Hot Take comes to us from the Huffington Post, called “Why Business Books Suck” by Dave Logan. He writes:

“So what’s the problem here? In the form it’s being used, the hero’s journey focuses on personal achievement, not on leading others. The closest the story gets to leadership is being a role model for other heroes. The full problem with the hero’s journey, including a hint of something very important from George Lucas, is explored in a longer piece.

What if you get an entire group of people all trying to be Luke Skywalker (or Neo or Spiderman)? You get a mammoth clashing of egos, all struggling for supremacy and destroying everything around them. In two words, Wall Street. Or management of most major companies.”

Books with advice, how-to, in the business world are hard to get right. It ends up being more about the person writing the book, than about the person reading it. Luck is downplayed – or sidestepped entirely – and it all turns into a feelgood “you-can-do-it” that ends up making people feel empty because the reality is the book is more an autobiography disguised as a business strategy.

Ruby’s book is the exact opposite – she was writing it to the unprepared version of herself, rather than the heroic and complete version….maybe people like stories of personal triumph to make a business book more palatable, but in the end, folks need straight advice.

Running With Ruby

Ruby Powers is the founder and managing attorney of Powers Law Group, which focuses solely on immigration law and just recently celebrated its 10th year.

Her new book “Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind”) is geared towards immigration attorneys starting out, but as she’s discovered since it’s publishing, many of the concepts in her book relate to established lawyers looking to grow their practice.

Along with all this, Ruby is taking her advocacy to the next level and running for state representative in Texas for District 134 in 2020.  Despite having a dozen different plates spinning at once, Ruby was gracious enough to take a break from her busy schedule to sit down with us today.

Learn more about Ruby HERE

Learn About her Campaign for Texas District 134 HERE

Buy the book “Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind”)

Get More Information About Management Strategies For Law Firms, Using Public Relations and Local Media Effectively and More

Be sure to listen to the entire podcast episode for information and conversation about how to use PR and marketing, how to make smart business decisions and how to grow your law firm. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—