Law Firm Marketing

Ep 156 – The CEO Lawyer

Today, we are talking about what it takes to build a brand with content, while running a successful personal injury law firm, with Ali Awad, The CEO Lawyer.

Ep 155 – Law Firm Marketing Strategy

Today, we are talking about what it takes to build a successful law firm marketing strategy, with the lawyer whisperer himself, Steve Fretzin.

Ep 153 – Law Firm Content Marketing

Today we are talking about content marketing for lawyers, and how to use it effectively to generate awareness, and cases, for your law firm, with Annette Choti, from LawQuill. –> https://lawquill.com/ 

 

Ep 152 – Marketing, COVID, and Managing the Family Law Firm

Today we are talking about family law firm marketing, co-parenting during COVID, running a remote practice, and more with Paemon Aramjoo.

 

Want more advice on law firm marketing? Sign up for the Consultwebs newsletter, follow us on social media, and subscribe to the LAWsome Podcast.

Ep 151 – Law Firm Resilience

On the show today we’re talking about authenticity, curiosity, resilience, and family law – trust us, it will all make sense in a minute – first with an article from Consultwebs, and then we talk to Seattle Family lawyer Elise Buie.

NEWS – https://lawsome.info/3irydVY
GUEST – https://lawsome.info/EliseBuie

Elise Buie began her legal career as a Federal Judicial Law Clerk in Louisiana. then on to a litigation practice at Blue Williams. After undergoing her own divorce and multiple relocations and truly understanding what it means to put the “best interest of the kids” ahead of her own, Elise now brings her full focus to her current family law practice – advocating for children’s best interest in high-conflict divorce and dependency matters.

Get More Information About Marketing and Management for Law Firms

If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

BONUS – A LAWsome Christmas Carol (Re-Broadcast)

This holiday season, Consultwebs presents, a legal podcast experience unlike any you’ve ever heard (since last year);

“A LAWsome Christmas Carol”

“A LAWsome Christmas Carol” brings Dickens’ famous cautionary tale to the world of legal marketing & technology, again, in a festive and unforgettable way. A lawyer stuck in the past is taken on a voyage by time-traveling spirits, and along the journey, learns the true meaning of marketing the law firm.

Featuring:

  • Classic performances by lawyers, legal professionals, teachers, and industry leaders
  • Timeless advice on legal marketing, tech, & law firm development
  • An original musical score, haunting sound design, tacos, and so much more!

“A LAWsome Christmas Carol” is sure to delight even the most humbug lawyer under your tree.

Starring: Mike Whelan, Erin Levine, Jess Birken, Michael Simon, Jared Correia, Cat Moon, David Kempston, Paul Julius, and Jacob Sanders.

Written, Scored, and Produced for Audio – Jacob Sanders

Ep 150 – How To Discover your Law Firm’s Brand

We define and dispel some myths about branding, and then learn how 3 S’s (Story lines, Sense making and Strategy) combine to provide you with a cohesive and marketable means to define your brand, and then use it to expand your law firm’s book of business.

 

 

 

 

 

 

 

BLOG – https://lawsome.info/3mUn95H
Survey – http://lawsome.info/ClientSurvey
Nutrition Guide – https://www.consultwebs.com/nutrition-guide/

© 2020 Consultwebs

Bonus Episode – SEO for Lawyers

On the show today we’re talking about Search Engine Optimization – that’s SEO to you hipsters – with Grant Brott, the Director of Production SEO, at Consultwebs, about what works, what doesn’t, and what’s going to be important in the very near future.

Why Isn’t My Law Firm SEO Strategy Working?

Today’s Hot Take is from Consultwebs.com,”Paying for Law Firm SEO and Not Seeing Results?” by Jacob Sanders. He writes:

“With every Google Update, every piece of content, every link, every performance metric associated with your law firm’s web property, there is the potential for success and failure.

Unfortunately, but not unexpectedly, SEO can have a varying degree of success with businesses that choose to invest in search engine marketing.

Sometimes, a law firm paying for SEO is invested in moving up the search results, but they aren’t seeing the traffic, or the investments, converting into cases.

WHAT COULD BE THE PROBLEM? Since we’ve been working with law firms exclusively since 1999, we have collected a ton of experience around SEO, and we’ve discovered eight factors that can impact a law firm’s rankings and performance on the search engines.

Here, our in-house SEO technical experts, Joel Morrison and Grant Brott, explain these eight common factors negatively impacting law firm SEO:

  • Budget is off
  • Competition
  • Past SEO work
  • Weak Brand
  • Technical Roadblocks
  • Weak Local Signals
  • Backlinks

There are a million shades of SEO techniques to get a site to the top, ranging from standard white hat to spammy black hat. However, the true benefit of search marketing is typically enjoyed by law firm marketers with a balanced understanding of long-term and short-term strategy, and the strongest command of their brand.”

“Good SEO is the Result of Experience, Expectations and Time”

As Production SEO Director at Consultwebs, Grant Brott ensures clients’ sites have proper SEO techniques applied to them prior to their launch. Grant analyzes on-page SEO, off-site SEO, local, site architecture, site speed, user experience and more to improve sites before launch, and also assists with guidelines and standards to keep sites up-to-date and reflective of changes within the industry. Grant is a gamer, a Marine, a proud dad, and an all around mench, and a long time friend of the podcast, and we are so grateful the stars finally aligned and he could join us for this very special episode.

Learn more about Grant Brott and Consultwebs HERE

Get More Information About SEO for Law Firms

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, search engine optimization, Google My Business optimizing and more.

If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 139 – Fireproof Marketing Advice for Law Firms

We’re talking about branding, marketing, and advertising for lawyers with an article from Consultwebs, and then we interview master legal marketer, attorney and author of “Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable,” Mike Morse.

 

 

 

 

 

 

 

Effective Law Firm Advertising Needs To Do Three Things

Today’s Hot Take is from Consultwebs.com,“Will Marketing and Advertising Cheapen My Law Firm?” by Jacob Sanders: “It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships.

EFFECTIVE LAW FIRM ADVERTISING NEEDS TO DO THREE THINGS.
1 – Get Noticed

2 – Build Memorability

3 – Drive Action/Outcome

Take the hammers, eagles, and pirates or leave them, the main point stands: Consistent advertising and branded marketing does not cheapen a law firm. It enriches and expands a firm’s book of business.

These lawyers are confident in these branded choices and have committed their advertising strategies to be inclusive of memorable concepts at every marketable opportunity.”

“Data Is A Smoke Detector”

Mike Morse is the founder of Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since its foundation in 1995, Mike Morse Law Firm has grown to 150 employees, served 25,000 clients, and collected more than $1 billion. A household name in Michigan, and Author of “Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable.”

Get “Fireproof: A Five Ste Model To Take Your Law Firm From Unpredictable to Wildly Profitable” HERE

Learn more about Mike Morse HERE

You should check out his YouTube Channel and his PODCAST too.

Get More Information About Authenticity, Legal Marketing, and Growing Your Law Firm

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, connecting with your audience, growing your law firm and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

 

 

 

© 2020 Consultwebs

 

 

 

 

 

Ep 133 – Content Marketing for Family Law Firms

We talk to lawyer & founder of New Beginnings Family Law, Amber James, about understanding your audience, developing an effective brand message, and making the most out of content.

 

 

 

 

 

 

 

Audience Research for Effective Content Marketing

Today’s Hot Take is from MarketingLand.com,“How To Do Audience Research that Focuses Your Content Marketing,” by Harriet Cummings. She writes:

“It’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health.
“Well, Gran,” you answer, “this weekend I got totally wasted and fell asleep in a trash can.”
An unlikely response? I’m guessing it is for most people. That’s because, in real life, we tailor what we say to the person standing in front of us. However, when we’re speaking to an online audience, how do we do that? How do we know the person reading our copy isn’t horrified, offended or (possibly worse) bored?”

Our take here is BEFORE YOU BEGIN – find out the answers to questions like where your audience hangs out, what’s their biggest problem, what sort of content or article would they enjoy?
So how do you find those answers? Exit/post settlement interviews is one way, and we would recommend NOT having an attorney conduct them. You can also use social media to gauge interest and topics. Last is internal sources of data – client FAQs, staff recurring problems, etc.

Bottom line – do you research and make sure you are writing an article for a specific audience that addresses a specific topic of interest TO THAT AUDIENCE.

“Be yourself – no one else should determine your marketing.”

Amber James is CEO, and founder of New Beginnings Family Law, a family law firm in Huntsville Alabama.In addition to being an attorney, she holds a degree in music AND an MBA and has made stops as a Birmingham School of Law Adjunct Professor, a private-school music teacher, a high school band director, and court clerk on her path to founding her own firm and we are grateful she could make a stop here with us today.

Learn more about Amber James and New Beginnings Family Law HERE

Get More Information About Content Marketing For Family Law Firms

Be sure to listen to the entire podcast episode for information and conversation about content marketing, creativity, defining your brand, podcasting and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—