Law Firm Marketing

Ep 129 – Legal Marketing Confidential

On the show today we’re talking about authenticity, legal marketing, and actions outside of advertising, with North Carolina Criminal Defense Attorney Johnnie Finch.

 

 

 

 

 

 

 

5 Business Development Mistakes Lawyers Make

Today’s Hot Take is from AttorneyAtWork.com,“5 Business Development Mistakes Lawyers Make (and What to Do Instead)” by Jay Harrington. He writes:

“So why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes that lawyers make:

1 – Lack of Positioning
2 – Lack of Planning
3 – Lack of Consistency
4 – Lack of Visibility
5 – Lack of Confidence ”

“Every lawyer should understand their market – and who that market is.”

Johnnie Finch is a North Carolina criminal defense & PI lawyer, author, marketer, and law firm owner. Johnnie focuses on delivering the most efficient and individualized plan of action to restore his clients when faced with legal obstacles. He’s amazing on social media, he’s amazing in real life, and now we bring the amazing home to you on the LAWsome podcast.

Learn more about Johnnie Finch HERE

Get More Information About Authenticity, Legal Marketing, and Actions Outside of Advertising

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, connecting with your audience, serving the community and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 126 – Digital Marketing & ROI for Law Firms

On the show today we’re talking digital marketing and ROI – first with an article from Consultwebs, and then we talk to Jarod Spiewak, of Blue Dog Media.

NEWS – https://lawsome.info/MeasuringROI
GUEST – https://lawsome.info/BlueDogMedia

 

 

 

 

 

 

 

Measuring Marketing ROI in Your Law Firm

Today’s Hot Take is from Consultwebs,“Measuring Marketing ROI in Your Law Firm,” by Jake Sanders. He writes:

“Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a law firm that makes profit, or a sinking ship that happens to also do legal work?

I wish the figures were different, but according to our own research, almost 60% of law firms do not track marketing ROI!”

That’s why it’s nice to have a dependable legal marketing agency you can trust when it comes to getting more cases from the Web, and tracking the effectiveness of your efforts through ROI.
Calculating the return on your marketing investment is not a simple process, and it’s only valuable if you consistently monitor and adjust your strategy accordingly.

The Marketing Lead Dog

Jarod Spiewak is Founder and Lead Strategist at Blue Dog Media, a digital marketing agency that helps service-businesses make money and generate revenue through online marketing strategy and execution. Jarod works with law firms to study their marketplace, unique advantages & disadvantages, and competition in order to create a custom strategy that’s designed to generate an ROI and meet goals.

Learn more about Jarod Spiewak and Blue Dog Media HERE

Dig the free resources Jarod has generously shared:

Get More Information About Measuring Marketing ROI In Your Law Firm

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, marketing investment measurement and what questions you should be looking for answers to in your marketing data.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep – 125 “Whelan PI Lawyer: Advertise Another Day”

Friends, lawyers, marketers, this summer, lend the LAWsome Podcast your ears for another commercial audio drama of epic proportions; “Whelan PI Lawyer: Advertise Another Day”

A lawyer seeking to grow his firm online, makes a journey of marketing self-discovery, and with the help of some friends, uncovers the truth of what it takes to Advertise Another Day.

Starring: Mike Whelan, Johnnie Finch, Casey Erin Clark, Magnus Simonarson, Tanner Jones, Alexandra Rose, and Nicole Whelan

Written, Scored, Produced, and Directed for Audio: Jacob Sanders

WATCH THE TRAILER –

Snag your satirical marketing swag below, and, get a pager!

Ep 118 – So You Want To Start A Podcast – Podcasting for Lawyers

Deciding to start your own podcast is a great idea – or is it?

In the process of launching the LAWsome podcast, we learned what it takes to connect content marketing to business goals.

In this episode we give you some considerations, software, tools, templates and tech that you may find helpful as you get your podcast off the ground.

Want your own branded podcast? Let’s Talk.

 

 

 

 

 

 

 

 

 

Ep 116 Law Firm Marketing for Tigers!

We’re talking about content & marketing and growing your firm – first with an article from the great and powerful MOZ, and then we talk to lawyer and author of Tiger Tactics, Ryan McKeen.

 

 

 

 

 

 

 

Where Ideas Come From

Today’s Hot Take is from MOZ.com, “Coming Up With Ideas for Content” which is a chapter from a book on their site “The Beginners Guide to Content Marketing.” They write:

“A fantastic idea is the heartwood of any content campaign or project. Excitement around an idea is what sustains you through the (sometimes) long slog of creation, and it’s part of what gets your audience to share, share, share.”

Creativity and inspiration aren’t the same thing, and sometimes it can be difficult to keep feeding your content marketing machine when you can’t come up with good content. This article is here for when you run out of ideas, hit writer’s block, or are just looking for a new approach to a well-tread subject.

“Share What Works”

Ryan McKeen is a practicing trial attorney and the author of “Tiger Tactics: Powerful Strategies for Winning Law Firms” – Ryan got his JD from Western New England School of Law, he’s worked as a clerk, intern, an associate, and is now the founder of his own practice, The Connecticut Trial Firm – We found him on Twitter, and we hope he finds his way into your hearts.

Learn more about Ryan McKeen here

Get Ryan’s book,”Tiger Tactics: Powerful Strategies for Winning Law Firms” on AMAZON HERE

Get More Information About Marketing & Content For Lawyers

Be sure to listen to the entire podcast episode for information and conversation about content marketing, creativity, intake, becoming an author and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

BONUS – ROI: The Musical

The Concept

A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure to enchant anyone in business that’s ever asked, “RO-Why are we doing this?

The Details

A musical audio drama, in which, the leadership staff of a fictitious company, after a journey of transformation, discover that investing in marketing the business isn’t about ROI, it’s about RO-Why.

The question business leaders should ask in regards to marketing & ROI is not “what will we get out of marketing,” but “why are we even doing this?”

The Cast

Ryan Wallman as The CEO
Scott Monty as Donaldson Brown
C. Vincent Plummer as the Marketing Director
Casey Clark as Head of Sales
Jeremy Most as The CMO
Paul Julius as Paul Julius
Neon Brown as Jeremy Bentham
and Jacob Sanders

Written, Scored, Directed, and Produced for Audio by Jacob Sanders

FOR MORE INFO + FULL CREDITS GO HERE –> https://posmarketingblog.com/2020/03/24/roi-the-musical/

Ep 113 – Content That Converts for Law Firms

We’re talking about content – what it is and why you should do it, and then we go in-depth about content & marketing, with attorney and founder of Davis Legal Media, Alex Davis!

 

 

 

 

 

 

 

Should Law Firms Be Using Content Marketing?

There are 2 articles in today’s Hot Take – “Yes, Blogging is Worth Your Time. Here’s Why.” by Alexandra Davis, and “Why Content Marketing Is the Best Long-Term Marketing Strategy” by Jayson DeMers. Both are excellent, and in depth, but we made a quick list to cover the content marketing hot spots:

Owned media VS Shared
Always room for GOOD stuff
Good things only grow with time
It attracts new traffic
It builds your reputation
It encourages trust and faith in your brand
It can influence conversions
It can make you a separate stream of revenue
Evergreen content lasts forever

“Without a Story, How Do You Stand Out?”

Alex Davis is an attorney, and the Founder of Davis Legal Media, a content marketing agency crafting and delivering attorney-written thought leadership pieces in the form of client-facing blog posts, website content, and by lined articles.

Alex has a Bachelors in English, got her JD from the Campbell School of Law, her writing has been featured in the National Jurist, ABA Journal, Above The Law, and now she makes a special appearance on the LAWsome podcast

Learn more about Alex Davis and Davis Legal Media HERE

Get More Information About Content Marketing For Law Firms

Be sure to listen to the entire podcast episode for more insights and conversation about content marketing strategies and methods of marketing your law firm by providing outstanding original content. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

BONUS – The Four Objectives of Effective Legal Marketing


By focusing on objectives like Attraction, Conversion, Branding, and Delight, legal marketers can segment their activities properly and ensure their strategy covers a spectrum, not just a slice, of what’s required to be successful in marketing.

ORIGINAL POST – https://www.consultwebs.com/blog/the-four-objectives-of-effective-law-firm-marketing/

© 2020 Consultwebs

Ep 108 – Social Media Success for Lawyers

Social media for lawyers, marketing, creativity, content, and a whole bunch of other stuff with the Streaming Lawyer, Mitch Jackson.

 

 

 

 

 

 

 

12 Social Media Trends to Watch in 2020

Today’s Hot Take is from Entrepreneur.com, “12 Social Media Trends to Watch in 2020,” by Deep Patel. In it he writes:
“The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percent of millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. It’s not hard to see why nearly three-fourths of marketers believe social media is an effective part of their business.

As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future. So, how should businesses, brands and even the average user anticipate the future for social platforms?”

It’s a good breakdown, and two of the points he makes really stood out to us –  “Authentic content key to social selling,” and “Social media is the place to nurture trust.”

The underlying theme here is strategy. Mitch, who you would think is some content factory, is actually all about being selective. He is very intentional and specific about the platforms, about the messaging, about the content.We still see lawyers thinking they have to be everywhere – and that social lets you be everywhere – and that’s true. Reach is good. Content is good. But what are you saying?

The Streaming Lawyer

Mitch Jackson is a senior partner and founding attorney of Jackson & Wilson, a firm in Orange County California, representing PI clients for over 30 years.

In addition to the numerous awards he’s received in recognition of his skills as a trial lawyer, Mitch, AKA The Streaming Lawyer, is also one of the most well-known lawyers on social media.

He’s been profiled in best-selling marketing books, dozens of publications and platforms including INC., Mashable, and The Wall Street Journal.

Mitch is also the founder of the global LegalMinds.lawyer a Mastermind group, has written a new #1 best selling book on Amazon, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” and now he puts it all on the line, with a tell-all interview here, on the LAWsome Podcast.

Learn more about Mitch Jackson HERE.

Get More Information About Content Marketing & Social Media For Lawyers

Be sure to listen to the entire podcast episode for information and conversation about how to be authentic on social media, how to effectively use content marketing, Facebook, Twitter, YouTube and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

Ep 107 – Law Firms vs Marketing

We talk ROI, marketing, awareness and advertising with the Emmy award winning Ed Herman of Brown and Crouppen.

 

 

 

 

 

 

 

What is Return On Investment (ROI)?

Today’s Hot Take is from hbr.org,“A Refresher on Marketing ROI,” by Amy Gallo. It is awesome, and really goes in depth to addresses questions like:

What is ROI?

How do you calculate it?

What mistakes companies make when measuring ROI?

“One of the downsides of marketing ROI is that it is easy to only recognize the incremental profits in short-term sales and underestimate the long-term benefits that marketing brings to brand value.

The key is to remember that while marketing expenditures hit the P&L immediately, every dollar you spend today is building your brand as an asset for the future, Avery explains. So, ideally your marketing program is not only affecting sales and profits this year but also strengthening your brand equity and customer relationships over time.”

Ed Won An Emmy

Ed Herman is the Managing Partner at Brown & Crouppen, a Missouri-based law firm that’s been successfully resolving personal injury cases for clients since 1979. Ed got his JD from Washington University in St. Louis, is a member of every conceivable trial lawyer organization, is an Emmy-Award winning host of Brown & Crouppen’s own YouTube series, and now, he pads his resume further, with his court-ordered appearance on the LAWsome podcast today.

Learn more about Ed Herman HERE.

Get More Information About Content Marketing & Video For Lawyers

Be sure to listen to the entire podcast episode for information and conversation about how to use content marketing, video, YouTube and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—