Law Firm Marketing

Ep 150 – How To Discover your Law Firm’s Brand

We define and dispel some myths about branding, and then learn how 3 S’s (Story lines, Sense making and Strategy) combine to provide you with a cohesive and marketable means to define your brand, and then use it to expand your law firm’s book of business.

 

 

 

 

 

 

 

BLOG – https://lawsome.info/3mUn95H
Survey – http://lawsome.info/ClientSurvey
Nutrition Guide – https://www.consultwebs.com/nutrition-guide/

© 2020 Consultwebs

Bonus Episode – SEO for Lawyers

On the show today we’re talking about Search Engine Optimization – that’s SEO to you hipsters – with Grant Brott, the Director of Production SEO, at Consultwebs, about what works, what doesn’t, and what’s going to be important in the very near future.

Why Isn’t My Law Firm SEO Strategy Working?

Today’s Hot Take is from Consultwebs.com,”Paying for Law Firm SEO and Not Seeing Results?” by Jacob Sanders. He writes:

“With every Google Update, every piece of content, every link, every performance metric associated with your law firm’s web property, there is the potential for success and failure.

Unfortunately, but not unexpectedly, SEO can have a varying degree of success with businesses that choose to invest in search engine marketing.

Sometimes, a law firm paying for SEO is invested in moving up the search results, but they aren’t seeing the traffic, or the investments, converting into cases.

WHAT COULD BE THE PROBLEM? Since we’ve been working with law firms exclusively since 1999, we have collected a ton of experience around SEO, and we’ve discovered eight factors that can impact a law firm’s rankings and performance on the search engines.

Here, our in-house SEO technical experts, Joel Morrison and Grant Brott, explain these eight common factors negatively impacting law firm SEO:

  • Budget is off
  • Competition
  • Past SEO work
  • Weak Brand
  • Technical Roadblocks
  • Weak Local Signals
  • Backlinks

There are a million shades of SEO techniques to get a site to the top, ranging from standard white hat to spammy black hat. However, the true benefit of search marketing is typically enjoyed by law firm marketers with a balanced understanding of long-term and short-term strategy, and the strongest command of their brand.”

“Good SEO is the Result of Experience, Expectations and Time”

As Production SEO Director at Consultwebs, Grant Brott ensures clients’ sites have proper SEO techniques applied to them prior to their launch. Grant analyzes on-page SEO, off-site SEO, local, site architecture, site speed, user experience and more to improve sites before launch, and also assists with guidelines and standards to keep sites up-to-date and reflective of changes within the industry. Grant is a gamer, a Marine, a proud dad, and an all around mench, and a long time friend of the podcast, and we are so grateful the stars finally aligned and he could join us for this very special episode.

Learn more about Grant Brott and Consultwebs HERE

Get More Information About SEO for Law Firms

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, search engine optimization, Google My Business optimizing and more.

If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 139 – Fireproof Marketing Advice for Law Firms

We’re talking about branding, marketing, and advertising for lawyers with an article from Consultwebs, and then we interview master legal marketer, attorney and author of “Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable,” Mike Morse.

 

 

 

 

 

 

 

Effective Law Firm Advertising Needs To Do Three Things

Today’s Hot Take is from Consultwebs.com,“Will Marketing and Advertising Cheapen My Law Firm?” by Jacob Sanders: “It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships.

EFFECTIVE LAW FIRM ADVERTISING NEEDS TO DO THREE THINGS.
1 – Get Noticed

2 – Build Memorability

3 – Drive Action/Outcome

Take the hammers, eagles, and pirates or leave them, the main point stands: Consistent advertising and branded marketing does not cheapen a law firm. It enriches and expands a firm’s book of business.

These lawyers are confident in these branded choices and have committed their advertising strategies to be inclusive of memorable concepts at every marketable opportunity.”

“Data Is A Smoke Detector”

Mike Morse is the founder of Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since its foundation in 1995, Mike Morse Law Firm has grown to 150 employees, served 25,000 clients, and collected more than $1 billion. A household name in Michigan, and Author of “Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable.”

Get “Fireproof: A Five Ste Model To Take Your Law Firm From Unpredictable to Wildly Profitable” HERE

Learn more about Mike Morse HERE

You should check out his YouTube Channel and his PODCAST too.

Get More Information About Authenticity, Legal Marketing, and Growing Your Law Firm

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, connecting with your audience, growing your law firm and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

 

 

 

© 2020 Consultwebs

 

 

 

 

 

Ep 133 – Content Marketing for Family Law Firms

We talk to lawyer & founder of New Beginnings Family Law, Amber James, about understanding your audience, developing an effective brand message, and making the most out of content.

 

 

 

 

 

 

 

Audience Research for Effective Content Marketing

Today’s Hot Take is from MarketingLand.com,“How To Do Audience Research that Focuses Your Content Marketing,” by Harriet Cummings. She writes:

“It’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health.
“Well, Gran,” you answer, “this weekend I got totally wasted and fell asleep in a trash can.”
An unlikely response? I’m guessing it is for most people. That’s because, in real life, we tailor what we say to the person standing in front of us. However, when we’re speaking to an online audience, how do we do that? How do we know the person reading our copy isn’t horrified, offended or (possibly worse) bored?”

Our take here is BEFORE YOU BEGIN – find out the answers to questions like where your audience hangs out, what’s their biggest problem, what sort of content or article would they enjoy?
So how do you find those answers? Exit/post settlement interviews is one way, and we would recommend NOT having an attorney conduct them. You can also use social media to gauge interest and topics. Last is internal sources of data – client FAQs, staff recurring problems, etc.

Bottom line – do you research and make sure you are writing an article for a specific audience that addresses a specific topic of interest TO THAT AUDIENCE.

“Be yourself – no one else should determine your marketing.”

Amber James is CEO, and founder of New Beginnings Family Law, a family law firm in Huntsville Alabama.In addition to being an attorney, she holds a degree in music AND an MBA and has made stops as a Birmingham School of Law Adjunct Professor, a private-school music teacher, a high school band director, and court clerk on her path to founding her own firm and we are grateful she could make a stop here with us today.

Learn more about Amber James and New Beginnings Family Law HERE

Get More Information About Content Marketing For Family Law Firms

Be sure to listen to the entire podcast episode for information and conversation about content marketing, creativity, defining your brand, podcasting and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 129 – Legal Marketing Confidential

On the show today we’re talking about authenticity, legal marketing, and actions outside of advertising, with North Carolina Criminal Defense Attorney Johnnie Finch.

 

 

 

 

 

 

 

5 Business Development Mistakes Lawyers Make

Today’s Hot Take is from AttorneyAtWork.com,“5 Business Development Mistakes Lawyers Make (and What to Do Instead)” by Jay Harrington. He writes:

“So why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes that lawyers make:

1 – Lack of Positioning
2 – Lack of Planning
3 – Lack of Consistency
4 – Lack of Visibility
5 – Lack of Confidence ”

“Every lawyer should understand their market – and who that market is.”

Johnnie Finch is a North Carolina criminal defense & PI lawyer, author, marketer, and law firm owner. Johnnie focuses on delivering the most efficient and individualized plan of action to restore his clients when faced with legal obstacles. He’s amazing on social media, he’s amazing in real life, and now we bring the amazing home to you on the LAWsome podcast.

Learn more about Johnnie Finch HERE

Get More Information About Authenticity, Legal Marketing, and Actions Outside of Advertising

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, connecting with your audience, serving the community and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 126 – Digital Marketing & ROI for Law Firms

On the show today we’re talking digital marketing and ROI – first with an article from Consultwebs, and then we talk to Jarod Spiewak, of Blue Dog Media.

NEWS – https://lawsome.info/MeasuringROI
GUEST – https://lawsome.info/BlueDogMedia

 

 

 

 

 

 

 

Measuring Marketing ROI in Your Law Firm

Today’s Hot Take is from Consultwebs,“Measuring Marketing ROI in Your Law Firm,” by Jake Sanders. He writes:

“Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a law firm that makes profit, or a sinking ship that happens to also do legal work?

I wish the figures were different, but according to our own research, almost 60% of law firms do not track marketing ROI!”

That’s why it’s nice to have a dependable legal marketing agency you can trust when it comes to getting more cases from the Web, and tracking the effectiveness of your efforts through ROI.
Calculating the return on your marketing investment is not a simple process, and it’s only valuable if you consistently monitor and adjust your strategy accordingly.

The Marketing Lead Dog

Jarod Spiewak is Founder and Lead Strategist at Blue Dog Media, a digital marketing agency that helps service-businesses make money and generate revenue through online marketing strategy and execution. Jarod works with law firms to study their marketplace, unique advantages & disadvantages, and competition in order to create a custom strategy that’s designed to generate an ROI and meet goals.

Learn more about Jarod Spiewak and Blue Dog Media HERE

Dig the free resources Jarod has generously shared:

Get More Information About Measuring Marketing ROI In Your Law Firm

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, marketing investment measurement and what questions you should be looking for answers to in your marketing data.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep – 125 “Whelan PI Lawyer: Advertise Another Day”

legal marketing podcast audio drama WhelanFriends, lawyers, marketers, this summer, lend the LAWsome Podcast your ears for another commercial audio drama of epic proportions; “Whelan PI Lawyer: Advertise Another Day”

 

A lawyer seeking to grow his firm online, makes a journey of marketing self-discovery, and with the help of some friends, uncovers the truth of what it takes to Advertise Another Day.

Starring: Mike Whelan, Johnnie Finch, Casey Erin Clark, Magnus Simonarson, Tanner Jones, Alexandra Rose, and Nicole Whelan

Written, Scored, Produced, and Directed for Audio: Jacob Sanders

WATCH THE TRAILER –

Snag your satirical marketing swag below, and, get a pager!

Ep 118 – So You Want To Start A Podcast – Podcasting for Lawyers

Deciding to start your own podcast is a great idea – or is it?

In the process of launching the LAWsome podcast, we learned what it takes to connect content marketing to business goals.

In this episode we give you some considerations, software, tools, templates and tech that you may find helpful as you get your podcast off the ground.

Want your own branded podcast? Let’s Talk.

 

 

 

 

 

 

 

 

 

Ep 116 Law Firm Marketing for Tigers!

We’re talking about content & marketing and growing your firm – first with an article from the great and powerful MOZ, and then we talk to lawyer and author of Tiger Tactics, Ryan McKeen.

 

 

 

 

 

 

 

Where Ideas Come From

Today’s Hot Take is from MOZ.com, “Coming Up With Ideas for Content” which is a chapter from a book on their site “The Beginners Guide to Content Marketing.” They write:

“A fantastic idea is the heartwood of any content campaign or project. Excitement around an idea is what sustains you through the (sometimes) long slog of creation, and it’s part of what gets your audience to share, share, share.”

Creativity and inspiration aren’t the same thing, and sometimes it can be difficult to keep feeding your content marketing machine when you can’t come up with good content. This article is here for when you run out of ideas, hit writer’s block, or are just looking for a new approach to a well-tread subject.

“Share What Works”

Ryan McKeen is a practicing trial attorney and the author of “Tiger Tactics: Powerful Strategies for Winning Law Firms” – Ryan got his JD from Western New England School of Law, he’s worked as a clerk, intern, an associate, and is now the founder of his own practice, The Connecticut Trial Firm – We found him on Twitter, and we hope he finds his way into your hearts.

Learn more about Ryan McKeen here

Get Ryan’s book,”Tiger Tactics: Powerful Strategies for Winning Law Firms” on AMAZON HERE

Get More Information About Marketing & Content For Lawyers

Be sure to listen to the entire podcast episode for information and conversation about content marketing, creativity, intake, becoming an author and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

BONUS – ROI: The Musical

The Concept

A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure to enchant anyone in business that’s ever asked, “RO-Why are we doing this?

The Details

A musical audio drama, in which, the leadership staff of a fictitious company, after a journey of transformation, discover that investing in marketing the business isn’t about ROI, it’s about RO-Why.

The question business leaders should ask in regards to marketing & ROI is not “what will we get out of marketing,” but “why are we even doing this?”

The Cast

Ryan Wallman as The CEO
Scott Monty as Donaldson Brown
C. Vincent Plummer as the Marketing Director
Casey Clark as Head of Sales
Jeremy Most as The CMO
Paul Julius as Paul Julius
Neon Brown as Jeremy Bentham
and Jacob Sanders

Written, Scored, Directed, and Produced for Audio by Jacob Sanders

FOR MORE INFO + FULL CREDITS GO HERE –> https://posmarketingblog.com/2020/03/24/roi-the-musical/