Law Firm Marketing

Ep 116 Law Firm Marketing for Tigers!

We’re talking about content & marketing and growing your firm – first with an article from the great and powerful MOZ, and then we talk to lawyer and author of Tiger Tactics, Ryan McKeen.

 

 

 

 

 

 

 

Where Ideas Come From

Today’s Hot Take is from MOZ.com, “Coming Up With Ideas for Content” which is a chapter from a book on their site “The Beginners Guide to Content Marketing.” They write:

“A fantastic idea is the heartwood of any content campaign or project. Excitement around an idea is what sustains you through the (sometimes) long slog of creation, and it’s part of what gets your audience to share, share, share.”

Creativity and inspiration aren’t the same thing, and sometimes it can be difficult to keep feeding your content marketing machine when you can’t come up with good content. This article is here for when you run out of ideas, hit writer’s block, or are just looking for a new approach to a well-tread subject.

“Share What Works”

Ryan McKeen is a practicing trial attorney and the author of “Tiger Tactics: Powerful Strategies for Winning Law Firms” – Ryan got his JD from Western New England School of Law, he’s worked as a clerk, intern, an associate, and is now the founder of his own practice, The Connecticut Trial Firm – We found him on Twitter, and we hope he finds his way into your hearts.

Learn more about Ryan McKeen here

Get Ryan’s book,”Tiger Tactics: Powerful Strategies for Winning Law Firms” on AMAZON HERE

Get More Information About Marketing & Content For Lawyers

Be sure to listen to the entire podcast episode for information and conversation about content marketing, creativity, intake, becoming an author and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

BONUS – ROI: The Musical

The Concept

A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure to enchant anyone in business that’s ever asked, “RO-Why are we doing this?

The Details

A musical audio drama, in which, the leadership staff of a fictitious company, after a journey of transformation, discover that investing in marketing the business isn’t about ROI, it’s about RO-Why.

The question business leaders should ask in regards to marketing & ROI is not “what will we get out of marketing,” but “why are we even doing this?”

The Cast

Ryan Wallman as The CEO
Scott Monty as Donaldson Brown
C. Vincent Plummer as the Marketing Director
Casey Clark as Head of Sales
Jeremy Most as The CMO
Paul Julius as Paul Julius
Neon Brown as Jeremy Bentham
and Jacob Sanders

Written, Scored, Directed, and Produced for Audio by Jacob Sanders

FOR MORE INFO + FULL CREDITS GO HERE –> https://posmarketingblog.com/2020/03/24/roi-the-musical/

Ep 113 – Content That Converts for Law Firms

We’re talking about content – what it is and why you should do it, and then we go in-depth about content & marketing, with attorney and founder of Davis Legal Media, Alex Davis!

 

 

 

 

 

 

 

Should Law Firms Be Using Content Marketing?

There are 2 articles in today’s Hot Take – “Yes, Blogging is Worth Your Time. Here’s Why.” by Alexandra Davis, and “Why Content Marketing Is the Best Long-Term Marketing Strategy” by Jayson DeMers. Both are excellent, and in depth, but we made a quick list to cover the content marketing hot spots:

Owned media VS Shared
Always room for GOOD stuff
Good things only grow with time
It attracts new traffic
It builds your reputation
It encourages trust and faith in your brand
It can influence conversions
It can make you a separate stream of revenue
Evergreen content lasts forever

“Without a Story, How Do You Stand Out?”

Alex Davis is an attorney, and the Founder of Davis Legal Media, a content marketing agency crafting and delivering attorney-written thought leadership pieces in the form of client-facing blog posts, website content, and by lined articles.

Alex has a Bachelors in English, got her JD from the Campbell School of Law, her writing has been featured in the National Jurist, ABA Journal, Above The Law, and now she makes a special appearance on the LAWsome podcast

Learn more about Alex Davis and Davis Legal Media HERE

Get More Information About Content Marketing For Law Firms

Be sure to listen to the entire podcast episode for more insights and conversation about content marketing strategies and methods of marketing your law firm by providing outstanding original content. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

BONUS – The Four Objectives of Effective Legal Marketing


By focusing on objectives like Attraction, Conversion, Branding, and Delight, legal marketers can segment their activities properly and ensure their strategy covers a spectrum, not just a slice, of what’s required to be successful in marketing.

ORIGINAL POST – https://www.consultwebs.com/blog/the-four-objectives-of-effective-law-firm-marketing/

© 2020 Consultwebs

Ep 108 – Social Media Success for Lawyers

Social media for lawyers, marketing, creativity, content, and a whole bunch of other stuff with the Streaming Lawyer, Mitch Jackson.

 

 

 

 

 

 

 

12 Social Media Trends to Watch in 2020

Today’s Hot Take is from Entrepreneur.com, “12 Social Media Trends to Watch in 2020,” by Deep Patel. In it he writes:
“The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. More than 90 percent of millennials regularly use at least one of these platforms, and more than 85 percent of Generation Zers learn about new products through social media. It’s not hard to see why nearly three-fourths of marketers believe social media is an effective part of their business.

As we close this decade down, there’s no doubt that social media will play a growing role in our lives for the foreseeable future. So, how should businesses, brands and even the average user anticipate the future for social platforms?”

It’s a good breakdown, and two of the points he makes really stood out to us –  “Authentic content key to social selling,” and “Social media is the place to nurture trust.”

The underlying theme here is strategy. Mitch, who you would think is some content factory, is actually all about being selective. He is very intentional and specific about the platforms, about the messaging, about the content.We still see lawyers thinking they have to be everywhere – and that social lets you be everywhere – and that’s true. Reach is good. Content is good. But what are you saying?

The Streaming Lawyer

Mitch Jackson is a senior partner and founding attorney of Jackson & Wilson, a firm in Orange County California, representing PI clients for over 30 years.

In addition to the numerous awards he’s received in recognition of his skills as a trial lawyer, Mitch, AKA The Streaming Lawyer, is also one of the most well-known lawyers on social media.

He’s been profiled in best-selling marketing books, dozens of publications and platforms including INC., Mashable, and The Wall Street Journal.

Mitch is also the founder of the global LegalMinds.lawyer a Mastermind group, has written a new #1 best selling book on Amazon, “The Ultimate Guide to Social Media for Business Owners, Professionals and Entrepreneurs” and now he puts it all on the line, with a tell-all interview here, on the LAWsome Podcast.

Learn more about Mitch Jackson HERE.

Get More Information About Content Marketing & Social Media For Lawyers

Be sure to listen to the entire podcast episode for information and conversation about how to be authentic on social media, how to effectively use content marketing, Facebook, Twitter, YouTube and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

Ep 107 – Law Firms vs Marketing

We talk ROI, marketing, awareness and advertising with the Emmy award winning Ed Herman of Brown and Crouppen.

 

 

 

 

 

 

 

What is Return On Investment (ROI)?

Today’s Hot Take is from hbr.org,“A Refresher on Marketing ROI,” by Amy Gallo. It is awesome, and really goes in depth to addresses questions like:

What is ROI?

How do you calculate it?

What mistakes companies make when measuring ROI?

“One of the downsides of marketing ROI is that it is easy to only recognize the incremental profits in short-term sales and underestimate the long-term benefits that marketing brings to brand value.

The key is to remember that while marketing expenditures hit the P&L immediately, every dollar you spend today is building your brand as an asset for the future, Avery explains. So, ideally your marketing program is not only affecting sales and profits this year but also strengthening your brand equity and customer relationships over time.”

Ed Won An Emmy

Ed Herman is the Managing Partner at Brown & Crouppen, a Missouri-based law firm that’s been successfully resolving personal injury cases for clients since 1979. Ed got his JD from Washington University in St. Louis, is a member of every conceivable trial lawyer organization, is an Emmy-Award winning host of Brown & Crouppen’s own YouTube series, and now, he pads his resume further, with his court-ordered appearance on the LAWsome podcast today.

Learn more about Ed Herman HERE.

Get More Information About Content Marketing & Video For Lawyers

Be sure to listen to the entire podcast episode for information and conversation about how to use content marketing, video, YouTube and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

BONUS – Seven Tips for Law Firm Marketing Success

The lawyer who is armed with the right knowledge and strategic insight on marketing can make progress.

Here are 7 tips for marketing success you can take back to your law firm.

All materials mentioned can be accessed in the original article – https://lawsome.info/7TipsforLawFirmMarketingSuccess

© 2020 Consultwebs

Ep 103- Vanity Numbers and Voice in Legal Marketing

We talk about the role of memory in advertising and then we discuss phone numbers, marketing, and the power of voice with RingBoost President, Paul Faust.

 

 

 

 

 

 

 

Understanding Memory In Advertising

Today’s Hot Take is from Nielsen.com “Understanding Memory In Advertising,” By David Brandt, EVP, Product Leadership and Ingrid Nieuwenhuis, Director, Neuroscience. It is fascinating, 100% must-read, here’s some of what’s inside:

“Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what exactly is that thing called memory, how long does it linger, and how do we measure it?

At the first level, memory can be divided into two types: Explicit memory, which refers to information we are aware of (the facts and events we can consciously access), and implicit memory, which refers to information we’re not consciously aware of (it’s stored in our brain and can affect behavior, but we can’t recall it).

Nielsen tested the memorability of 49 video ads immediately after consumers were exposed to them in a clutter reel, and we tested that memorability again the day after exposure (among a separate group of people). Levels of branded recognition had fallen nearly in half overnight. This isn’t just happening in the lab: Nielsen’s in-market tracking data shows similar patterns.”

What does this tell us about measuring memory? First, that time between exposure and measurement matters. The 24 hours mark is ideal because that’s the point where the memory curve starts to flatten. Second, that advertising memories are encoded in context (asking questions about the show in which the ad aired, for instance, is going to help consumers remember that ad). Finally, that memories can endure—either via repetition for explicit types of memories, or via implicit internalization.

To help advertisers in today’s cluttered advertising environment, researchers need to measure memory in all its forms.

“If you can make the path to the client easier, everything clicks.”

Paul Faust is the president of RingBoost the nation’s largest provider of custom phone numbers, and he believes in the power of voice connection to help law firms grow in today’s crowded marketplace.

Paul was inducted into the PILMMA Hall of Fame in 2017, is active in dozens of legal shows a year, has launched several successful businesses, is a volunteer firefighter, and he’s here to set the show ablaze with his thoughts on the reemergence of voice and it’s role in business development for law firms

Learn more about Paul Faust and RingBoost HERE

Get More Information About How Lawyers Can Create Memorable, Marketable Assets for their Law Firms, Smart Advertising, Intake Fixes and More

Be sure to listen to the entire podcast episode for information and conversation about how to use voice, phone, phone numbers, marketing, advertising for your law firm, intake tips – this episode covers a LOT of ground. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

Ep 101 – A LAWsome Christmas Carol

When was the last time you were enchanted?

This holiday season, Consultwebs presents, a legal podcast experience unlike any you’ve ever heard; “A LAWsome Christmas Carol”

“A LAWsome Christmas Carol” brings Dickens’ famous cautionary tale to the world of legal marketing & technology in a festive and unforgettable way. A lawyer stuck in the past is taken on a voyage by time-traveling spirits, and along the journey, learns the true meaning of the law firm.

Featuring:

  • Classic performances by lawyers, legal professionals, teachers, and industry leaders
  • Timeless advice on legal marketing, tech, & law firm development
  • An original musical score, haunting sound design, tacos, and so much more!

“A LAWsome Christmas Carol” is sure to delight even the most humbug lawyer under your tree.

Starring: Mike Whelan, Erin Levine, Jess Birken, Michael Simon, Jared Correia, Cat Moon, David Kempston, Paul Julius, and Jacob Sanders.

Written, Scored, and Produced for Audio – Jacob Sanders

 

“Kempston’s Ghost” animatic by Neon Brown

geo-synchronus legislative cloud artificial intelligence

Special thanks to our sponsor, iLaw Worldwide

 

 

BONUS – Paying for Law Firm SEO and Not Seeing Results?

Sometimes, a law firm paying for SEO is invested in moving up the search results, but they aren’t seeing the traffic, or the investments, converting into cases. What could be the problem?

READ THE BLOG – https://lawsome.info/2OkKGyw

© 2019 Consultwebs