Law Firm Marketing

Ep 101 – A LAWsome Christmas Carol

When was the last time you were enchanted?

This holiday season, Consultwebs presents, a legal podcast experience unlike any you’ve ever heard; “A LAWsome Christmas Carol”

“A LAWsome Christmas Carol” brings Dickens’ famous cautionary tale to the world of legal marketing & technology in a festive and unforgettable way. A lawyer stuck in the past is taken on a voyage by time-traveling spirits, and along the journey, learns the true meaning of the law firm.

Featuring:

  • Classic performances by lawyers, legal professionals, teachers, and industry leaders
  • Timeless advice on legal marketing, tech, & law firm development
  • An original musical score, haunting sound design, tacos, and so much more!

“A LAWsome Christmas Carol” is sure to delight even the most humbug lawyer under your tree.

Starring: Mike Whelan, Erin Levine, Jess Birken, Michael Simon, Jared Correia, Cat Moon, David Kempston, Paul Julius, and Jacob Sanders.

Written, Scored, and Produced for Audio – Jacob Sanders

 

“Kempston’s Ghost” animatic by Neon Brown

geo-synchronus legislative cloud artificial intelligence

Special thanks to our sponsor, iLaw Worldwide

 

 

BONUS – Paying for Law Firm SEO and Not Seeing Results?

Sometimes, a law firm paying for SEO is invested in moving up the search results, but they aren’t seeing the traffic, or the investments, converting into cases. What could be the problem?

READ THE BLOG – https://lawsome.info/2OkKGyw

© 2019 Consultwebs

Ep 99 – The Data Driven Legal Marketer

We talk about data driven marketing trends, and then about effective growth and marketing strategies for law firms with Bill Bice.

 

 

 

 

 

 

 

What Emerging Data-Driven Trends Mean for Marketers

Today’s Hot Take is from SproutSocial.com, “What Emerging Data-Driven Trends Mean for Marketers” by Katherine Kim. She Writes:

“While emerging trends are mostly tactical, data-driven marketing is strategic and is a driving force in reshaping our entire discipline. In this article, we’ve asked three experts to share their insights and predictions on where marketers should prioritize their data efforts and how they should be thinking about data for the future.”

A great point is to not stray to far from customer experience:

“One of the biggest focus areas to come from data-driven marketing centers around the customer experience. This is especially welcome news for the 87% of organizations that agree traditional experiences no longer satisfy their customers.”

Data may lead to job responsibilities being best suited for marketing – marketing can inform sales, strategy, not just awareness and promotion. When in doubt, it pays to listen to what your audience is telling you before you incorporate data trends into your overarching marketing strategy. And social media is a great testing ground for trends.

Don’t look for data to validate or guide a strategy that is counterintuitive, overreaching or overly complex. As we learn from Bill later – word of mouth champions all, and you need to pay attention to what your existing clients and target audience is saying ABOUT YOU.

“…how marketers approach and leverage data also influences the value of data and whether or not brands are using the information at their disposal to its fullest potential. To make data work for them, marketers should be thinking about data in the long-term and what business problems it can solve for in the future.”

Achieving Continual Growth For Law Firms In Increasingly Competitive Markets

Bill Bice’s first company, ProLaw Software, became the largest practice management system for mid-size law firms and is now part of Thomson Reuters. With his new legal marketing company, BOOMTIME, Bill is now focused on tackling another, pressing problem for law firms: achieving continual growth in increasingly competitive markets. We are excited to have him here today to tell our listeners all about it.

Learn more about Bill Bice HERE

Get More Information About Marketing Strategies For Law Firms and How To Grow Your Firm Using Data Driven Campaigns

Be sure to listen to the entire podcast episode for information and conversation about how to use data in your marketing, how to make smart marketing decisions and how to grow your law firm. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

BONUS – Legal Advertising; What if The Waste is The Part That Works?

Learn how perceived waste in advertising contributes to it’s effectiveness, how The Handicap Principle in biology explains it, and then how to use these ideas in your law firm marketing mix.

ARTICLE – https://lawsome.info/AdWasteBlog

THE STUDY – https://lawsome.info/2QGIQtl

© 2019 Consultwebs

Ep 97 – Experience Marketing

We talk about creative marketing ideas that aren’t, and then learn about effective and actually creative ideas from marketing mega-mind Dave Wakeman.

 

 

 

 

 

 

 

7 “Creative” Legal Marketing Ideas for Your Law Firm

Today’s Hot Take comes to us from the Rocket Lawyer blog, “7 creative legal marketing ideas for your law firm,” by the DIY infographic creator Visme. Really it’s more of a showcase for their graphics design, because the advice it contains is pretty bad as far as being creative. In fact, these aren’t really creative at all, more like entry level:

Invest in SEO
Provide content
Be on social media
Participate in local events
Create short online videos
Integrate reviews on your site
Join an online legal services network

This is what is being passed off as creative marketing to law firms? The infographic is well done visually, and it’s worth checking out the article for that, but not the best examples of creative marketing. Better to listen to the interview with Dave to learn some ways to be creative with marketing for your law firm.

A Relentless Creative Marketer Discovering Hidden Values

Dave Wakeman is a writer, consultant, teacher, and speaker on the topics of community, change, innovation, and strategy. Over his career, companies large and small have trusted him to get them to a new level of success, a new market, or as a needed dose of adrenaline when they find their business lagging. Besides being known as the King of Tickets, Dave is known for his wonderful social media game and insights on marketing, and we are honored to have him on the show today

Learn more about Dave Wakeman HERE

Get More Information About Creative Marketing Strategies For Law Firms and How You Can Use Them

Be sure to listen to the entire podcast episode for information and conversation about creativity, UVPs and finding unique ways to get into people’s heads. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

Ep 89 – Understanding PR & Marketing for Law Firms

We discuss PR vs marketing, then talk about how lawyers can effectively and ethically manage media relations, PR, and marketing for their firms with lawyer & founder of CopoStrategies, Wayne Pollock.

 

 

 

 

 

 

 

Should Law Firms Invest In Public Relations?

Today’s Hot Take is from AboveTheLaw.com “The Practice: Are Public Relations Firms Still Relevant?” by Brian Tannebaum. He opens with:

“Are public relations firm still relevant? Yes – now go back to whatever you were doing.”

Marketing and PR are different – they tread the same ground sometimes but perform different functions. How you are perceived by the public – in the media, in print – is something that if done right will pay back your investment with dividends.

“What a good PR agent does well is to put you together with the right people and events, and keep you away from the wrong ones. This may mean a one-on-one meeting, a sponsorship at a key event, or making you available to the media.”

Think of it this way  – if your firm is consistently represented as the experts, the “go to” people when there is a legal matter, then clients will seek you out. You won’t have to focus your marketing and advertising efforts on chasing them down, and this is a very good position to be in. It’s a great article, and he ends with:

“While every lawyer in town is running to the so called “digital marketing firms,” consider a public relations firm. You may find it better to actually meet the people that can help you build your business, rather than hope they are pointing and clicking their way to your bank account.”

Managing Media Relations Ethically, Strategically and Proactively During Legal Disputes

Wayne Pollock was a litigator at Deckert LLP, one of the largest and most prominent law firms in the world, with more than 900 attorneys worldwide, and more than $1 billion in annual revenues. In his more than six years at the firm, he obtained favorable outcomes for clients by analyzing and presenting complex legal and factual issues. After leaving Deckert in 2016, and based on his decades of experience engineering positive public relation results for clients, Wayne founded Copo Strategies, where he helps his clients manage media relations ethically, strategically and proactively during legal disputes to this very day. And as if this wasn’t enough – he’s decided to enter the LAWsome court of opinion.

Get More Information About Public Relations For Law Firms

Be sure to listen to the entire podcast episode for information and conversation about PR for law firms done right, ethical considerations for law firm public relations, marketing and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

BONUS – How To Create a Law Firm Marketing Strategy

Dispel some common myths and explore the definition of strategy, discover why it’s important to growing your book of business, and then learn how you can create a marketing strategy for your law firm.

READ THE BLOG – http://bit.ly/2kczcRn

Legal Marketing Nutrition Guide – http://bit.ly/2kHtNll

Marketing Worksheet – http://bit.ly/CWLawFirmMarketingStrategyWorksheet

© 2019 Consultwebs

 

Ep 83 – Persuasion & Influence in Legal Marketing & Advertising

We discuss persuasion and influence in legal marketing & advertising, and The LAWsome Book Club digs into Dr. Robert Cialdini’s, “Pre-Suasion: A Revolutionary Way to Influence & Persuade” to discover the process of arranging for recipients to be receptive to a message before they encounter it.

 

 

 

 

 

 

 

 

Reciprocation, Consistency, Social Proof, Authority, Scarcity

Dr. Robert Cialdini has spent his life studying influence and persuasion, he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and has been a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.

His 1984 breakout book “Influence – The Psychology of Persuasion” had the premise of the book is that in a complex world where people are overloaded with more information than they can deal with, people fall back on a decision making approach based on generalizations:

Reciprocation, Consistency, Social Proof, Authority, Scarcity.

These generalizations develop because they allow people to usually act in an acceptable manner, with a limited amount of thought and time. However, these generalizations can be exploited and effectively turned into weapons by those who know them to influence others to act certain ways.

The findings in Cialdini’s 1984 book are backed up by numerous empirical studies conducted in the fields of psychology, marketing, economics, anthropology and social science. Building on his research into human behaviors, his 2016 book, “PreSuasion” explains how people can be “Pre-Suaded” to be receptive to a message before they experience it, via context and cues that work in concert with the generalisations he discovered in the 80s, namely that optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

SO in this episode, we are going to cover what PreSuasion is – provide a few examples – and then outline ways you can use it in your law firm.

Learn more about  the book – and Dr. Caldini – HERE

Ep 81 – How Lawyers Leverage Their Law Firms Intake & Referrals

We talk about what sets a world-class intake department apart from the forgettable crowd, and then we chat with Maddy Martin from Smith AI about intake, marketing, referrals and law firm growth.

 

 

 

 

 

 

 

5 Qualities That Define a World-Class Law Firm Intake Department

Today’s Hot Take is from GrowPath.com, “5 Qualities That Define a World-Class Law Firm Intake Department, ” by Jim Farrin.  Here’s the list:

1 – They take training seriously
2 – They provide quality experience
3 – Easily ID and prioritize leads
4 – Excel at workflow management
5 – Find cases they didn’t know they had

Everyone is sold on diets, mindful eating, living stress-free – it’s all about attention. But when it comes to business, it’s more about raw survival, so you don’t pay attention – you just act!

Intake specialists, thinking of it like sales, training staff, doing what Smith.ai and Maddy talk about – that’s how you become more healthy with your marketing and sales – you pay attention, you become mindful. Items 3 + 4  on the list are key here – these are the top-of-the-top reasons why to hire pros for intake – these are not skills that can be easily taught and WILL translate into making money or losing money right on the first call.

Excellence in Digital Marketing, Audience Building, and Business Development for Law Firms

Maddy Martin is the head of growth and education at Smith.ai, a superior receptionist service for live calls & website chat. She has spent the last decade directing the marketing efforts of a diverse range of companies, helping them achieve their goals by applying her excellence in digital marketing, audience building, and business development. But it is her work at Smith-ai that brought her to the podcast today and we are so grateful she could join us.

Learn more about Maddy and Smith.AI

SPECIAL – For LAWsome Listeners – sign up with Smith.AI using the code “LAWSOME50” for a special introductory rate – $50 off first month of calls or chats– Don’t Wait >>>>https://smith.ai/

Get More Information About Law Firm Intake, Marketing and Branding for Lawyers

Be sure to listen to the entire podcast episode for information and conversation about marketing, intake and improving the bottom line for law firms.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

 

 

 

Ep 78 Law Firm Development & Marketing

We discuss legal business development trends and then we talk to Lauren Currin the Founder & President of Lawyers Marketing Associates about strategies and marketing approaches to help grow your firm.

 

 

 

 

 

 

How Do Law Firms Invest In Sales & Growth?

Today’s Hot Take is from introhive.com called “5 Top Takeaways From Ackert’s 2018 Legal Business Development Trends Study,” by Adam Draper. Law firms struggling to earn new business and stay profitable and facing two typical options. There’s the traditional route, increasing rates and slashing expenses Or there’s the path shown to deliver stronger growth: investing more heavily in business development strategies. Adam consolidates the takeaways in to 5 points:

1. Coaching, Education Drive Revenue – Sales and business development coaching was the no. 1 most successful tactic for law firms of any size. This included one-on-one coaching, group trainings, online seminars, presentations, and outsourced business development consulting.

2. Make the Most of Your Client Relationships – ask clients for new business.

3. Collaboration Breeds Success – cross selling – leveraging your firm’s existing relationships

4. Get Out From Behind Your Desk – human relationships are still the foundation of business success

5. It’s Time to Shake Up Legal Business Development – If legal practices want to grow their firms, it’s clear that the industry as a whole is underinvesting and underperforming in terms of their marketing and business development strategies.

ALL of this is part of a marketing strategy – ALL of this is covered in Laurens ScoreCard, ALL of this is too much for one person to handle. We talk later about dreams versus reality in marketing and law firm development – these are all great points, but if you don’t have a guide, like Lauren, or some agency you believe in to help implement and maintain these tactics, it’s gonna be another 10 minute trip to the gym.

Helping Lawyers And Law Firms Expand Their Business And Grow Their Firms

Lauren Currin is the Founder & President of Lawyers Marketing Associates, a law firm development consulting agency that helps law firms grow by analyzing strengths/gaps to solve issues and develop definable, realistic and attainable goals. Lauren got her JD from Campbell Law University and she has managed to combine her law degree and legal experience with a long-time love of business development to create a career she loves. It’s this love and light and long term relationship with Consultwebs that brought her to the attention of the show

Learn more about Lauren Currin & Lawyers Marketing Associates

Get More Information About Marketing and Business Development for Lawyers

Be sure to listen to the entire podcast episode for information and conversation about marketing, business development, law firm growth and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—