Law Firm Marketing

Ep24 – Digital Ambulance Chasing; The Ethics of Online Advertising for Lawyers

Today we talk about geofencing and digital ambulance chasing with an article from We also discuss marketing tactics and strategies that can help lawyers stay above the ethical grey zones.

Personal Injury lawyers geo-fencing ERs, giants like Facebook and Google are selling the data – Consumers are concerned, but business owners aren’t concerned enough.So how does a lawyer approach legal marketing today. Digital advertising is either the future, a fraud, or a fraction of the full picture.


Lay out a short summary of what geo-fencing or “situation specific” targeting is:

Geo-fencing – GPS boundary around location – Apps can send you ads based on location.

Re-Targeting – sends ads based on behavior in a website

Recommendation Engines – storing behaviors and using them to show you ads

What’s the big deal? You’re just showing people who are in situations or locations that make them more likely to need legal services ads for legal services – how is this ethically questionable?

What are you fencing? Perception of legal profession can be damaged.

What about social media – there have been numerous concerns regarding privacy and data mining on platforms such as Facebook and Twitter, as well as manipulation of user behavior. Again – is there an issue here? If someone posts that they’re visiting grandma in a nursing home, why not show them an ad for nursing home abuse cases?

Social media is free because you are the product. People are connecting the dots – is there a Social Contract for digital? Possibilities for content marketing. 

Recommendations for our listeners that they could do right now to be better advertisers?

Don’t get blinded by all these different targeting methods or sneaky data manipulation  tricks, because those are all short term solutions – WRITE BETTER ADS

Download the The LAWsome Copywriting Guide to start crafting better ads!

The LAWsome Copywriting Guide

Ep22 – Does A Good Lawyer Need A Commercial?

In this very special episode of LAWsome we dive into TV Lawyers, advertising, Mr. Whipple, exploding eagles, and public perception of the legal profession.

Lawyers want to grow their business, but, the concept of public perception of lawyers can get in the way of creating effective marketing and advertising campaigns. We’re dedicating this show to specifically address this confluence, particularly in regards to TV advertising and lawyers.


Download The LAWsome Firm Experience Survey HERE.

Ep14 – Digital Marketing for Lawyers – Past, Present, Future

In this episode we speak with business leader, programmer and Consultwebs president Magnus Simonarson about how legal marketing has changed in the new millennium, what principles have remained the same and what has changed as well as what’s breaking over the horizon in the future. We also talk about how to think like a leader, promote growth in your employees and your company, and deliver the best results to your clients.



Ep8 – Build Your Dream Network

In this episode we speak with networking-guru Kelly Hoey, and learn about the ways lawyers can expand their influence, achieve their short and long term goals, and build their dream network.

We also take a look at an article from on ways lawyers can increase their networking skills.

FREE BONUS CONTENT – Kelly has put together a reading guide for BUILD YOUR DREAM NETWORK.  Designed to get you thinking (and immediately into action), the Reading Guide highlights key takeaways from #BYDN (and asks a few new questions too). Get your FREE copy now by clicking HERE



Ep6 – The LinkedIn Lawyer

In this episode we learn how lawyers and law firms are using social media, specifically LinkedIn, to connect networks, find clients, and stay relevant. Our guest is LinkedIn legal marketer and consultant Rachel Tombs from Links2Leads.


Ep4 – Bridging the Digital and Real World for Lawyers

In this episode, we dive into an article from about synthesizing online and offline marketing for lawyers and law firms – we interview legal marketing expert, Nick Pavlidis, and uncover ways lawyers and law firms can bridge the digital and real world and get the most out of their marketing efforts.



Ep2 – Marketing for Lawyers 102

In this episode, we discuss “The 3 P’s of Legal Branding” from and continue our conversation with Chase College of Law Legal Marketing Adjunct Professor, Helen Bukulmez – How can lawyers embrace marketing, discover their brand, and be authentic on the web? Let’s find out –

News Article –

Show Guest –

Ep1 – Marketing for Lawyers 101

In this episode, we discuss the differences between word-of-mouth referrals and digital marketing by reviewing an article from, and learn how marketing is being taught in law schools today in our interview with Helen Bukulmez, who teaches Marketing for Lawyers at Chase College of Law.

News Article –

Helen –