Law Firm Technology

Bonus Episode – SEO for Lawyers

On the show today we’re talking about Search Engine Optimization – that’s SEO to you hipsters – with Grant Brott, the Director of Production SEO, at Consultwebs, about what works, what doesn’t, and what’s going to be important in the very near future.

Why Isn’t My Law Firm SEO Strategy Working?

Today’s Hot Take is from Consultwebs.com,”Paying for Law Firm SEO and Not Seeing Results?” by Jacob Sanders. He writes:

“With every Google Update, every piece of content, every link, every performance metric associated with your law firm’s web property, there is the potential for success and failure.

Unfortunately, but not unexpectedly, SEO can have a varying degree of success with businesses that choose to invest in search engine marketing.

Sometimes, a law firm paying for SEO is invested in moving up the search results, but they aren’t seeing the traffic, or the investments, converting into cases.

WHAT COULD BE THE PROBLEM? Since we’ve been working with law firms exclusively since 1999, we have collected a ton of experience around SEO, and we’ve discovered eight factors that can impact a law firm’s rankings and performance on the search engines.

Here, our in-house SEO technical experts, Joel Morrison and Grant Brott, explain these eight common factors negatively impacting law firm SEO:

  • Budget is off
  • Competition
  • Past SEO work
  • Weak Brand
  • Technical Roadblocks
  • Weak Local Signals
  • Backlinks

There are a million shades of SEO techniques to get a site to the top, ranging from standard white hat to spammy black hat. However, the true benefit of search marketing is typically enjoyed by law firm marketers with a balanced understanding of long-term and short-term strategy, and the strongest command of their brand.”

“Good SEO is the Result of Experience, Expectations and Time”

As Production SEO Director at Consultwebs, Grant Brott ensures clients’ sites have proper SEO techniques applied to them prior to their launch. Grant analyzes on-page SEO, off-site SEO, local, site architecture, site speed, user experience and more to improve sites before launch, and also assists with guidelines and standards to keep sites up-to-date and reflective of changes within the industry. Grant is a gamer, a Marine, a proud dad, and an all around mench, and a long time friend of the podcast, and we are so grateful the stars finally aligned and he could join us for this very special episode.

Learn more about Grant Brott and Consultwebs HERE

Get More Information About SEO for Law Firms

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, search engine optimization, Google My Business optimizing and more.

If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 144 – Law Firm Management and The Cloud

Today on the show, we’re talking with the Chief Information Officer at Lexicon, Brad Paubel, about law firm management, cloud storage, and how culture is central to data security.

 

 

 

 

 

 

 

5 Reasons Why Most Firms Will be Predominantly Cloud-based

Today’s Hot Take is from Aderant.com,”The Great Law Firm Cloud Migration: In the Next Five Years, Most Law Firms Will be Using Someone Else’s Servers even for Critical Systems.” It states:

“There are just too many benefits of moving to the cloud for law firms to ignore it. Those benefits range from the conversion of hefty capital expenditures to predictable operating costs – to business continuity and disaster recovery – to the efficacy of access from anywhere and at any time.

These benefits, of course, are not new, and the question that remains is: Why will it be different this time?”
The five reasons they go on to note are:

1) Most clients work for businesses that rely on the cloud.

2) Clients want improved collaboration with their firms.

3) Many law firms are already using the cloud.

4) The cloud is catching up with on-prem features and functions.

5) Single tenancy: public versus private cloud.

Matter Management for When Matters Matter

As Chief Information Officer of Lexicon, Brad Paubel oversees operations within Lexicon’s IT infrastructure, services, project management, and development organizations.

Mr. Paubel is an Information Technology Infrastructure Library (ITIL) expert with over 20 years of experience working in IT operations. He has a proven track record of developing service offerings while reducing costs through strategic team development and culture transformation. And after escaping The Matrix, he’s here on LAWsome today to tell us the truth about law firm data, digital security, and destiny.

Learn more about Brad Paubel and Lexicon HERE

Get More Information About Law Firm Data Security, Cloud Migration, CyberSecurity For Law Firms and  More

Be sure to listen to the entire podcast episode for information and conversation about keeping your online data safe, keeping your office free from cybercriminals and ensuring your law firm is using the cloud effectively.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 143 – Taking Law Firm Data Security Seriously

On the show today we’re talking about data collection, storage and security for law firms, with Senior Counsel for Privacy & Compliance at Spirion, Scott Giordano.

 

 

 

 

 

 

 

Discover and Remediate Sensitive Data Everywhere it Exists

Today’s Hot Take is from Spirion.com, “Discover and Remediate Sensitive Data Everywhere it Exists,” by Elizabeth Mckinnon. She writes:

“Your organization has a massive sensitive data footprint—and you’ve been given the monumental task of trying to reduce it. Except your organization’s data could be anywhere, proliferating at an unprecedented rate as each day goes by. While much of the data you collect may be harmless, the critical and sensitive information lives among it, often hidden in plain sight.

To put it simply, anywhere you have data you might have sensitive data. In order to reduce your sensitive data, you have to find it, classify it and remediate it.”

“Most Organizations Don’t Even Know Where the Data Is.”

Scott Giordano is an attorney with more than 20 years of legal, technology, and risk management consulting experience. He currently serves as Senior Counsel for Privacy & Compliance at Spirion, a leader in rapid identification and protection of sensitive data, advising on multinational data protection and its intersection with technology.

Learn more about Scott Giordano and Spirion HERE

Get More Information About Law Firm Tech, Cybersecurity & Data Protection

Be sure to listen to the entire podcast episode for information and conversation about information security, data protection and storage, legal tech and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 142 – Sailing the Seas of IP for Law Firms

On the show today we’re simplifying complex IP, copyright and patent matters so you can protect your stuff and not get sued for using someone else’s stuff, with IP lawyer, and children’s book author Becki Lee.

 

 

 

 

 

 

 

Choose the “One Thing” They Should Understand

Today’s Hot Take comes to us from Inc.Com,“How to Make Complex Ideas Easy to Understand for Everyone,” by Matt Eventoff. He writes:

“…you’re going to have to learn how to get people on board with your work when you’re looking for a cut of the company’s budget, meeting with someone from a completely different field, or pitching an idea to a client.”

He has 4 key points, and this pretty much summarizes an excellent article:

1. Get to Know Your Audience

2. Choose the “One Thing” They Should Understand

3. Give Context and Use Examples

4. Watch Your Language

“When You’re Using Someone Else’s Content, That’s When It Gets Tricky.”

After 10 years in the music industry, including 4 as a business owner, Becki Lee transitioned to law so she could play an active role in solving the problems that were constantly affecting her clients. Primarily practicing copyright and trademark law, handling disputes, applications/registrations, and transactions related to intellectual property, Becki is also a mom to two rambunctious kiddos, and in her spare time, hikes very small mountains, plays percussion, and watches pirate movies.

Learn more about Becki Lee HERE

Get the book Do You Draw Pictures HERE

Get More Information About IP Law, Creativity and Writing Books

Be sure to listen to the entire podcast episode for more insights and IP law, what creation and publishing is really like and how to avoid stealing people’s stuff in the future. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 137 – Law Firm Tech, eDiscovery, and Data Privacy

We’re talking data security, privacy, and innovation in the law firm, first with an article from the JDL Group, and then we chat with Leigh Vickery from Level2Legal Solutions.

 

 

 

 

 

 

 

Law Firms Have A Target On Their Backs When It Comes To Cyberattacks

Today’s Hot Take comes to us from the JDL Group,”5 Ways Law Firms Can Protect Their Sensitive Client Data.” The five points are:

Employee Training
Guard Resources
Optimize Data Storage
Have A Response Plan
Hire An MSSP – Managed Security Services Provider

“You need to protect your firm’s reputation and your clients’ information – your business is built on data from clients, contracts, and cases.

If you think your law firm is too small to be targeted, think again. For law firms of every size, cybersecurity will be a continuing challenge. Hackers are now targeting small to medium-sized law firms instead of large organizations because smaller firms are often seen as the weaker link. Although small to medium-sized firms have fewer resources to put towards a cyber-security program, they have the same cyber-security challenges and threats as the larger firms.”

“Folks Don’t Just Want A Checkbox – You Need To Be Thinking Holistically Across The Law Firm.”

Leigh Vickery is chief strategy and innovation officer at Level 2 Legal Solutions – a national eDiscovery platform and legal outsourcing company, based out of Texas. A graduate of Baylor University in English and psychology, Leigh continued her English studies in graduate school at Rice University. She also matriculated through Seth Godin’s altMBA program, earning the class’s highest honor for most outstanding body of work, the Frances Perkins Award.

Learn more about Leigh Vickery and Level 2 Legal Solutions HERE.

Get More Information About Law Firm Tech, eDiscovery, Cybersecurity & Data Protection

Be sure to listen to the entire podcast episode for information and conversation about information security, data protection and storage, ediscovery, legal tech and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

EP 127 – Legal Tech, Data, and Service in the Law Firm

We’re talking about data and how you can use it with Erik Pickering from Tracers. From digging up due diligence, to digging into your own case data to give your clients better service.

 

 

 

 

 

 

 


NEWS – https://lawsome.info/362i4ky
GUEST – https://lawsome.info/Tracers

 

Ep 110 – Legal Tech & Access to Justice

We talk about technology and access to justice, and then we go deeper into the A2J forest with Baobab Connect founder, Guy Stern.

 

 

 

 

 

 

 

Where Does Technology Fit in Access to Justice?

Today’s Hot Take is from 2civility.org,“Where Does Technology Fit in Access to Justice?” by Mark C. Palmer. He writes:

“Many people don’t seek legal assistance because they simply don’t know that they need legal help. They don’t realize they have a legal problem that has a legal solution. This education gap is where the access to justice issue begins, but isn’t where it should end. Can technology help improve access to justice?”

To us, it seems that 10 years of tech was lawyer focused, but the next ten years should be client focused. If you look at what CLIO is doing as an example, client portal and all-in-one firm management solutions are where the focus is. But on the flipside, according to bar survey adoption rates – it ain’t there. Yet.

Equitable Service Across Demographics

Guy Stern is the CEO of Baobab Connect, a decentralized legal case management platform for lawyers and paralegals in South Africa, that provides legal aid and access to justice projects, a set of tools to track cases, manage teams, and measure impact at scale.

Guy got his bachelor of computer science degree from the university of Cape Town, has been CEO and founder of several other successful ventures in the legal tech space, and now, brings his full suite stack of skills to the LAWsome podcast.

Learn more about Guy Stern and Baobab Law HERE.

Get More Information About Legal Tech, Access to Justice,  the Future of Law and More.

Be sure to listen to the entire podcast episode for information and conversation about how technology can help close the access to justice gap, and how innovators like Guy Stern are making it happen right now. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

Ep 105 – E-Discovery & The Digital Law Firm

E-discovery and tech competence, then a chat with digital forensics mastermind Scott Green about data discovery in the digital age.

 

 

 

 

 

 

 

Ethics Opinion Misses The Mark On Tech Competence

Today’s Hot Take is from AboveTheLaw.com,“Ethics Opinion Misses The Mark On Tech Competence,” by Bob Ambrogi. He writes:

“Louisiana issued some ethics opinion on tech competency for their lawyers but it misses the mark – The opinion presumes that using technology in law practice is optional and that a lawyer must be competent in technology only if the lawyer chooses to use technology.”

Bob is right on the money that it misses the mark, and it’s confusing because lawyers are unsure where tech and practice and client needs and business practices intersect.

“The technology that affects the practice of law is not just the technology used by lawyers. It is also the technology used by clients. Whether the lawyer is conducting discovery, handling a divorce, drafting a licensing agreement, or representing a criminal defendant, the client’s use of technology is likely to be implicated. A lawyer who lacks competence in technology cannot competently represent that client.”

If your client – or the opposition is doing stupid/implicating type stuff online or has left an electronic trail and you don’t understand the tech then you are in a spot.

The Biggest factor in digital security is EDUCATION

Scott Greene is the Senior Technology Examiner at Evidence Solutions, a premier forensics company that provides consulting, industry expert witness, and testimony services. Scott has spoken across the country at legal seminars on a variety of topics including e-discovery, data security, and it’s those topics and his love of all things digital that has brought him to the show today.

Learn more about Scott Greene and Evidence Solutions HERE

Get More Information About E-Discovery, Data, and the Digital Law Firm

Be sure to listen to the entire podcast episode for information and conversation about how to use technology for e-discovery, data security in the law firm and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 101 – A LAWsome Christmas Carol

When was the last time you were enchanted?

This holiday season, Consultwebs presents, a legal podcast experience unlike any you’ve ever heard; “A LAWsome Christmas Carol”

“A LAWsome Christmas Carol” brings Dickens’ famous cautionary tale to the world of legal marketing & technology in a festive and unforgettable way. A lawyer stuck in the past is taken on a voyage by time-traveling spirits, and along the journey, learns the true meaning of the law firm.

Featuring:

  • Classic performances by lawyers, legal professionals, teachers, and industry leaders
  • Timeless advice on legal marketing, tech, & law firm development
  • An original musical score, haunting sound design, tacos, and so much more!

“A LAWsome Christmas Carol” is sure to delight even the most humbug lawyer under your tree.

Starring: Mike Whelan, Erin Levine, Jess Birken, Michael Simon, Jared Correia, Cat Moon, David Kempston, Paul Julius, and Jacob Sanders.

Written, Scored, and Produced for Audio – Jacob Sanders

 

“Kempston’s Ghost” animatic by Neon Brown

geo-synchronus legislative cloud artificial intelligence

Special thanks to our sponsor, iLaw Worldwide

 

 

Ep 94 – Legal Research & AI in the Law Firm

We talk about bottom-up legal innovation from solos to the bigs, and then a chat with Thomas Hamilton from ROSS Intelligence about legal research, AI, and where law firms are headed.

 

 

 

 

 

 

 

Innovate – or DIE!

Today’s Hot Take comes to us from RossIntelligence.com “Legal Innovation Now: The Small-Firm Advantage,” by Stephen Mabey. He writes:

Lawyers at smaller firms are often better able to innovate than they think. Businesses prefer to work with smaller firms – innovation being one reason, and according to survey 2/3rd mentioned that customer services is better with smaller law firms.”

At first, it seems as if this is addressing a problem that is not on par with the issues the article states. Stephen says,” A recent survey in January entitled “Global Trends in Hiring Outside Counsel” found respondents were dissatisfied with larger law firms 19 percent of the time. For smaller firms, the dissatisfaction rate was only six percent.”

Right – so looking at it from a different viewpoint, that means at worst 80% of the time people were satisfied. So the question is – why should law firms invest significant time and expense on addressing something that is a fairly insignificant problem? 80% (or better) of the time people are good. So – what is to be gained from innovation?

Fortunately, this is a great article that approaches the same ideas – just be innovative – by saying that without a tool like ROSS, that shows you how innovation works in a specific area, it’s hard to catch on to the SPIRIT!

Look around – you’ll see plenty of “thought leaders” and “growth hackers”  saying it’s mindset that needs to happen first, but without a tool to show you, an icon to stand for, something to illustrate what innovation can lead to, then it’s hard to grab the mindset and innovate and lean into the future.

It is your right to do an “ostrich” should you choose, but, from our perspective, you either innovate or abdicate!

Stepping Away From SKYNET for a Quick Minute…

Thomas Hamilton is the Vice President of Strategy & Operations at ROSS Intelligence, a legal research platform powered by Artificial Intelligence – Thomas received law degrees from McGill University, worked as an attorney at one of the world’s largest law firm, Dentons, he’s worked as a policy analyst, he speaks three languages, and now he’s on the LAWsome podcast to talk about legal research and machines.

Learn more about ROSS Intelligence HERE

Get More Information About Legal Research Automation, Artificial Intelligence In Legal Tech and the Rise of the Machines

Be sure to listen to the entire podcast episode for information and conversation about legal tech, research innovation for lawyers and how to bend computers to your will.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—