Podcast

Ep 134 – Leadership & Empowerment in the Law Firm

We’re talking about leadership, ownership and empowerment, with entrepreneur, leadership development expert, Keynote Speaker, & Best-Selling Author, Peter Montoya.

 

 

 

 

 

 

 

Inspire Your Team To Take Ownership

Today’s Hot Take is from the greatest site on the internet Inc.com,“6 Disciplines of Leadership That Inspires Ownership,” by Gene Hammett. He writes:

“Ownership is the feeling of owning the results. When employees feel ownership for what they are doing, they go beyond just taking responsibility. They bring innovation to the job. They don’t turn off their brains at 5 o’clock. With big growth goals, how do you motivate employees to take OWNERSHIP of those goals?

Leaders told me to spark that sense of ownership, they tried the following six practices.
1. They create a one-of-a-kind brand
2. They include people from all levels when crafting vision
3. They embrace radical transparency
4. They empower others to take risks
5. They understand employees’ personal goals
6. They allow employees to be brand ambassadors”

These are all good starting points in our opinion, but there is one missing item on the list. If you truly want employee buy-in, innovation, growth mindset and all those other aspirational terms, item number 7 on the list would be “compensation.” That is literal “buy-in” and without it you will be hard pressed to have anyone share the same dedication to goals as ownership. Look at it this way – if the company fails, they find other jobs, but you are out of business, so if you really want employees to take ownership, put your money where your mouth is.

“Power is the ability to achieve intended results.”

There are gifted speakers, there are best-selling authors, and there are successful entrepreneurs… but rarely do you find all three in one person. Peter Montoya is that rare exception – a thought leader, skilled orator, powerful coach, and seasoned entrepreneur, Peter has traveled the globe, educating thousands and revolutionizing how organizations develop high-performance teams, and now he brings the heat to the LAWsome Podcast.

Learn more about Peter Montoya HERE

Get More Information About Leadership, Culture and Law Firm Management

Be sure to listen to the entire podcast episode for information and conversation about the power of  leadership, positive management techniques, culture and how to build your law practice. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 133 – Content Marketing for Family Law Firms

We talk to lawyer & founder of New Beginnings Family Law, Amber James, about understanding your audience, developing an effective brand message, and making the most out of content.

 

 

 

 

 

 

 

Audience Research for Effective Content Marketing

Today’s Hot Take is from MarketingLand.com,“How To Do Audience Research that Focuses Your Content Marketing,” by Harriet Cummings. She writes:

“It’s Sunday afternoon. You’ve popped around to see your gran, and she’s asking after your health.
“Well, Gran,” you answer, “this weekend I got totally wasted and fell asleep in a trash can.”
An unlikely response? I’m guessing it is for most people. That’s because, in real life, we tailor what we say to the person standing in front of us. However, when we’re speaking to an online audience, how do we do that? How do we know the person reading our copy isn’t horrified, offended or (possibly worse) bored?”

Our take here is BEFORE YOU BEGIN – find out the answers to questions like where your audience hangs out, what’s their biggest problem, what sort of content or article would they enjoy?
So how do you find those answers? Exit/post settlement interviews is one way, and we would recommend NOT having an attorney conduct them. You can also use social media to gauge interest and topics. Last is internal sources of data – client FAQs, staff recurring problems, etc.

Bottom line – do you research and make sure you are writing an article for a specific audience that addresses a specific topic of interest TO THAT AUDIENCE.

“Be yourself – no one else should determine your marketing.”

Amber James is CEO, and founder of New Beginnings Family Law, a family law firm in Huntsville Alabama.In addition to being an attorney, she holds a degree in music AND an MBA and has made stops as a Birmingham School of Law Adjunct Professor, a private-school music teacher, a high school band director, and court clerk on her path to founding her own firm and we are grateful she could make a stop here with us today.

Learn more about Amber James and New Beginnings Family Law HERE

Get More Information About Content Marketing For Family Law Firms

Be sure to listen to the entire podcast episode for information and conversation about content marketing, creativity, defining your brand, podcasting and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 132 – The Mindful Money Episode

We’re talking about being better at business, finances, and life, just by being in the moment, with the ever-present, Jonathan DeYoe of Mindful.Money.

 

 

 

 

 

 

 

Can Mindfulness Help You Run Your Business?

Today’s Hot Take is from Forbes.com, “Can Mindfulness Help You Run Your Business?” by Stephanie Burns. She writes:

“Mindfulness has been thought to help in a number of ways, but the most significant include reducing anxiety, heightening productivity, and contributing to a greater sense of presence. Because these benefits are preferred for employees, they’re also great for entrepreneurs, and can likely help you better run your business.”
Here are a few ways that neurocoaching and mindfulness can take your business to the next level:
1. It can improve your self-confidence, helping you with decision making.
2. It can help you be more creative.
3. It can heighten productivity.”

Mindfulness and awareness are approaches we are big fans of, and the idea of using it with regards to business, while not necessarily new, are worth looking into for the myriad of benefits they can provide.

“Stop Predicting The Short Term.”

Jonathan DeYoe is a best-selling author, behavioral wealth advisor, speaker, founder and CEO of MindfulMoney. He’s been helping his financial planning clients build futures, and create legacies for almost 20 years! He started on The Street, worked his way up to the top, and now he breaks through the cloudbank to join us on LAWsome.

Learn more about Jonathan DeYoe HERE

Get the book “Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend ” on AMAZON HERE

Get More Information About Being Better in Business, Finances and Life By Being In the Moment

Be sure to listen to the entire podcast episode for information and conversation about issues business owners face, successful financial management, mindfulness and awareness in the law firm and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 131 – Billing Models & Legal Tech

We’re talking flat fees, subscription services, and the hourly rate, and we talk to lawyer & synth legend, Jonathan Tobin, of Counsel for Creators, about his reasons for different billing options, technology in the law firm, customer service and more!

 

 

 

 

 

 

 

Flat Fee or Hourly? Pros and Cons of Billing Options

Today’s Hot Take is from AttorneyAtWork.com,”Flat Fee or Hourly? Pros and Cons of Billing Options,”
by Ruth Carter. She writes:

“I’ve been practicing law for nearly seven years, both as a solo and with a firm. During this time, I’ve tried different billing arrangements with varying degrees of success and learned plenty of lessons (often about what not to do). Here is my take on the pros and cons of various billing options I’ve used.”

She goes on to detail her experiences with the various options and gives her honest assessments of each method/system. While specifics are good, we think there is a larger idea that needs to be addressed, and it’s that what gets measured, gets managed. Regardless of the calls to innovation and the calls to better lawyering and the cries for more marketing, and on and on, what guides behavior and choices is money, and the energy and mindset is FIXED on hitting the metric.

But how you get to that metric – how you get the true value for your work and ensure you are still providing exceptional service to your clients without being blinded by the billable hour or a profit margin goal or whatever your magic number is – that’s the trick.Or as Ruth puts it:

“There’s no one way to bill for your time. My suggestion is to respect the value you bring to clients and clearly state the requirements and expectations for payment in your engagement agreement.”

Making Law User Friendly By Changing the Experience of Hiring and Working With a Lawyer

Jonathan Tobin is an author, technologist, and lawyer whose goal is to redesign the law firm experience from the ground up while helping his clients grow successful businesses. He’s a force on Twitter, he’s a force on the page, and now he brings his force in alignment with the LAWsome podcast!

Learn more about Jon Tobin and Counsel for Creators HERE

Get More Information About Innovation, Billing Models, Creativity and Tech for Law Firms

Be sure to listen to the entire podcast episode for information and conversation about different billing options, technology in the law firm, customer service and more!  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 130 – Lessons Learned on The Run

We’re talking creativity, developing ideas, and lessons learned on the run by author, lawyer, and runner David Kempston.

 

 

 

 

 

 

 

Working Memory Positively Associated With Higher Physical Endurance, Better Cognitive Function

Today’s Hot Take is from ScienceDaily.com,“Working Memory Positively Associated With Higher Physical Endurance, Better Cognitive Function,” by Mount Sinai School of Medicine. It states:

“Mount Sinai researchers have found a positive relationship between the brain network associated with working memory — the ability to store and process information relevant to the task at hand — and healthy traits such as higher physical endurance and better cognitive function.

These traits were associated with greater cohesiveness of the working memory brain network while traits indicating suboptimal cardiovascular and metabolic health, and suboptimal health habits including binge drinking and regular smoking, were associated with less cohesive working memory networks.”

“If You Don’t Move It You Lose It.”

David Kempston has been running for over 40 years. A trial lawyer who loves to learn, this middle-of-the-pack runner has run with five different generations. Along the way, he’s logged countless miles and learned that running is a great metaphor for life. His new book “Lessons Learned On the Run” distills his thoughts on running, and life, and Whether you’re a runner a lawyer, or neither, these stories will make you laugh, learn, and reflect.

Learn more about David Kempston HERE

Get the book Lessons Learned on the Run: A Book About Running and Life 

Get More Information About Creativity, Developing Ideas and Writing

Be sure to listen to the entire podcast episode for information and conversation about creating. writing, inspiration endurance and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 129 – Legal Marketing Confidential

On the show today we’re talking about authenticity, legal marketing, and actions outside of advertising, with North Carolina Criminal Defense Attorney Johnnie Finch.

 

 

 

 

 

 

 

5 Business Development Mistakes Lawyers Make

Today’s Hot Take is from AttorneyAtWork.com,“5 Business Development Mistakes Lawyers Make (and What to Do Instead)” by Jay Harrington. He writes:

“So why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes that lawyers make:

1 – Lack of Positioning
2 – Lack of Planning
3 – Lack of Consistency
4 – Lack of Visibility
5 – Lack of Confidence ”

“Every lawyer should understand their market – and who that market is.”

Johnnie Finch is a North Carolina criminal defense & PI lawyer, author, marketer, and law firm owner. Johnnie focuses on delivering the most efficient and individualized plan of action to restore his clients when faced with legal obstacles. He’s amazing on social media, he’s amazing in real life, and now we bring the amazing home to you on the LAWsome podcast.

Learn more about Johnnie Finch HERE

Get More Information About Authenticity, Legal Marketing, and Actions Outside of Advertising

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, connecting with your audience, serving the community and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 128 – Purpose, Pivots, and Legal Marketing

We’re talking about making the change to remote operations, adjusting advertising and social media strategies, and how to be a good leader in times of transition, with lawyer/marketer/good guy, Alan Cleveland.

 

 

 

 

 

 

 

Real-life Examples of Law Firms Focusing Their Marketing During COVID-19

Today’s Hot Take is from Consultwebs.com,“How Law Firms Are Marketing During COVID,” by Jacob Sanders. He writes:

“As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR.

There are, in fact, several ways law firms can market their practices in ways that positively impact the community and serve as a reminder of the firm in a tumultuous time.

In this article, we feature real-life examples of law firms focusing their legal marketing during COVID on three themes, all related to Community; In The Real World, Online Connections, and Content Marketing.”

It’s a great article with in-depth details and examples, and we would say it serves as an excellent guide not only for current situations but how to think and act with your marketing beyond simply buying a billboard or throwing a coupe  more bucks at Youtube.

“If You Don’t Take Care of  Your Talent, Someone Else Will”

Alan Cleveland is a founding partner at Adamson Cleveland, a Georgia personal injury law firm. He got his JD from the John Marshall Law School, He’s worked in-house, in sports marketing, and now he’s in our house, talking about law firm management and legal marketing.

““I like helping people get what they think is fair compensation and help them get their lives back together,” he says. “They suffer injuries, their lives turn into chaos, they don’t have anywhere to turn, and they need a champion who can guide them through a difficult situation. These cases need special care and attention, and that’s what we do. With myself and Kevin, you get good guys who are great lawyers with a personal touch.”

Learn more about Alan Cleveland HERE

Get More Information About Marketing, Leadership and Navigating Uncharted Waters

Be sure to listen to the entire podcast episode for information and conversation about  making the change to remote operations, adjusting advertising and social media strategies and how to be a good leader in times of transition. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

EP 127 – Legal Tech, Data, and Service in the Law Firm

We’re talking about data and how you can use it with Erik Pickering from Tracers. From digging up due diligence, to digging into your own case data to give your clients better service.

 

 

 

 

 

 

 


NEWS – https://lawsome.info/362i4ky
GUEST – https://lawsome.info/Tracers

 

Ep 126 – Digital Marketing & ROI for Law Firms

On the show today we’re talking digital marketing and ROI – first with an article from Consultwebs, and then we talk to Jarod Spiewak, of Blue Dog Media.

NEWS – https://lawsome.info/MeasuringROI
GUEST – https://lawsome.info/BlueDogMedia

 

 

 

 

 

 

 

Measuring Marketing ROI in Your Law Firm

Today’s Hot Take is from Consultwebs,“Measuring Marketing ROI in Your Law Firm,” by Jake Sanders. He writes:

“Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a law firm that makes profit, or a sinking ship that happens to also do legal work?

I wish the figures were different, but according to our own research, almost 60% of law firms do not track marketing ROI!”

That’s why it’s nice to have a dependable legal marketing agency you can trust when it comes to getting more cases from the Web, and tracking the effectiveness of your efforts through ROI.
Calculating the return on your marketing investment is not a simple process, and it’s only valuable if you consistently monitor and adjust your strategy accordingly.

The Marketing Lead Dog

Jarod Spiewak is Founder and Lead Strategist at Blue Dog Media, a digital marketing agency that helps service-businesses make money and generate revenue through online marketing strategy and execution. Jarod works with law firms to study their marketplace, unique advantages & disadvantages, and competition in order to create a custom strategy that’s designed to generate an ROI and meet goals.

Learn more about Jarod Spiewak and Blue Dog Media HERE

Dig the free resources Jarod has generously shared:

Get More Information About Measuring Marketing ROI In Your Law Firm

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, marketing investment measurement and what questions you should be looking for answers to in your marketing data.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 124 – Document Security in the Law Firm

We’re talking about document security, remote lawyers, COVID, and keeping the virtual doors of your law firm fastened with tech, with Jordan Ellington.

 

 

 

 

 

 

 

 

NEWS – https://lawsome.info/2xKobxk
GUEST – https://lawsome.info/SecureReview