Podcast

Ep 146 – Referral Marketing for Law Firms

Today on the show we’re talking about referrals – how to get them, how to give them, and how not to be a weirdo about it, with Stacey Brown Randall.

 

 

 

 

 

 

 

Five Simple Tips for Increasing Referrals

Today’s Hot Take is from AttorneyAtWork.com,“Five Simple Tips for Increasing Referrals,” by Mike Margol. The five tips are:

1 – Recognize existing sources
2 – Speak up – mention the referral process along the way –
3 – Disbursement doesn’t have to mean dispatchment
4 – Brand the process – email sigs, stickers
5 – One Sheet – with all your deets

Regarding #5, he writes:

“Consider creating a simple one-page flyer with your photo, contact information, bio, and any other pertinent information that might be helpful to a potential referral source. You can give the flyer to lawyers in your referral network, professional partners in associated industries and past clients.

You want to make it easy for your referrers to advertise on your behalf. This type of promotion is inexpensive and essentially evergreen. To go the extra mile, hire a graphic designer to make your flyer stand out from the crowd. Appearance counts.”

Interesting idea, and in the world of media/podcasting, one-sheets are common, but seems a little bit of a stretch in this setting. Honestly – how would you feel if someone handed you something like this?

“Dive Into Understanding Your Referral Relationships”

Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream.

Through her programs, Stacey provides a roadmap to take control of your business. Stacey is a three-time entrepreneur, author of the award-winning book Generating Business Referrals…Without Asking, and host of the Roadmap to Grow Your Business podcast.

Stacey’s clients include well-known corporations and franchises such as Bank of America, Mass Mutual, International Minute Press, and Real Living Real Estate but her focus is on small business owners and solopreneurs.

Learn More About Stacy Brown Randall HERE

Get More Information About How To Do Referrals Right & Get More of Them

Be sure to listen to the entire podcast episode for information and conversation about law firm management, law firm referrals and how to create a better system for your referral network.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 145 – Clio Cloud Conference 2020

Today we’re talking about Clio: the just released 2020 Legal Trends Report, highlights from Clio Cloud Conference, and we are joined by none other than Clio CEO, Jack Newton.

 

 

 

 

 

 

 

The Opportunity for Better & The Aggregation of Marginal Gains

Today’s Hot Take is Clios’s 2020 Legal Trends report. They write:

“There won’t be any one solution to overcoming the many challenges that 2020 has surfaced. The sheer magnitude of what we’re up against can seem overwhelming, but even the smallest actions begin to add up. This is where the  aggregation of marginal gains (a concept discussed in greater detail in Part 2) is critical. The principle of the idea is that the adoption—and continuous application—of many small improvements will, over time, achieve meaningful, long-term change.

The aggregation of marginal gains is a powerful framework that doesn’t just promise results—it opens up many paths to success. Any one action can create positive results down the road, but many actions can dramatically alter the course and speed toward improvement. 2020 will be a pivotal year in steering the future direction of legal, of which technology is becoming a central factor of vision and innovation.”

There’s a ton to unpack here – it’s 92 pages long – but they break it into sections:

How Times of Crisis Affect Legal

Aggregation of Marginal Gains

Firm Success Centers on Clients

A New Vision for Cloud-based, Client-centered Legal Practice

Addressing Underserved Legal Markets

The Future of Law Will Be Cloud-based by Design

Get you copy of the Clio 202 Legal trends report HERE

“Firms Feel Overwhelmed Because They Think They Have to Adopt Everything All At Once. Changes Happen Incrementally.”

Jack Newton is an author, entrepreneur, and CEO / Co-Founder of Clio, the undisputed leader in cloud-based legal technology offering practice management, CRM and client intake software. And here, in the midst of ClioCloud9, the world’s biggest legal conference – gone virtual – Jack carved out some time to sit with the LAWsome podcast for an insightful and entertaining interview.

Learn more about Jack Newton and Clio HERE

Get More Information About Legal Trends, Law Firm Management and Lawyers in the Cloud

Be sure to listen to the entire podcast episode for information and conversation about keeping your firm productive during these challenging times, ensuring your law firm is using the cloud effectively, how to future proof your business and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Bonus Episode – SEO for Lawyers

On the show today we’re talking about Search Engine Optimization – that’s SEO to you hipsters – with Grant Brott, the Director of Production SEO, at Consultwebs, about what works, what doesn’t, and what’s going to be important in the very near future.

Why Isn’t My Law Firm SEO Strategy Working?

Today’s Hot Take is from Consultwebs.com,”Paying for Law Firm SEO and Not Seeing Results?” by Jacob Sanders. He writes:

“With every Google Update, every piece of content, every link, every performance metric associated with your law firm’s web property, there is the potential for success and failure.

Unfortunately, but not unexpectedly, SEO can have a varying degree of success with businesses that choose to invest in search engine marketing.

Sometimes, a law firm paying for SEO is invested in moving up the search results, but they aren’t seeing the traffic, or the investments, converting into cases.

WHAT COULD BE THE PROBLEM? Since we’ve been working with law firms exclusively since 1999, we have collected a ton of experience around SEO, and we’ve discovered eight factors that can impact a law firm’s rankings and performance on the search engines.

Here, our in-house SEO technical experts, Joel Morrison and Grant Brott, explain these eight common factors negatively impacting law firm SEO:

  • Budget is off
  • Competition
  • Past SEO work
  • Weak Brand
  • Technical Roadblocks
  • Weak Local Signals
  • Backlinks

There are a million shades of SEO techniques to get a site to the top, ranging from standard white hat to spammy black hat. However, the true benefit of search marketing is typically enjoyed by law firm marketers with a balanced understanding of long-term and short-term strategy, and the strongest command of their brand.”

“Good SEO is the Result of Experience, Expectations and Time”

As Production SEO Director at Consultwebs, Grant Brott ensures clients’ sites have proper SEO techniques applied to them prior to their launch. Grant analyzes on-page SEO, off-site SEO, local, site architecture, site speed, user experience and more to improve sites before launch, and also assists with guidelines and standards to keep sites up-to-date and reflective of changes within the industry. Grant is a gamer, a Marine, a proud dad, and an all around mench, and a long time friend of the podcast, and we are so grateful the stars finally aligned and he could join us for this very special episode.

Learn more about Grant Brott and Consultwebs HERE

Get More Information About SEO for Law Firms

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, search engine optimization, Google My Business optimizing and more.

If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 144 – Law Firm Management and The Cloud

Today on the show, we’re talking with the Chief Information Officer at Lexicon, Brad Paubel, about law firm management, cloud storage, and how culture is central to data security.

 

 

 

 

 

 

 

5 Reasons Why Most Firms Will be Predominantly Cloud-based

Today’s Hot Take is from Aderant.com,”The Great Law Firm Cloud Migration: In the Next Five Years, Most Law Firms Will be Using Someone Else’s Servers even for Critical Systems.” It states:

“There are just too many benefits of moving to the cloud for law firms to ignore it. Those benefits range from the conversion of hefty capital expenditures to predictable operating costs – to business continuity and disaster recovery – to the efficacy of access from anywhere and at any time.

These benefits, of course, are not new, and the question that remains is: Why will it be different this time?”
The five reasons they go on to note are:

1) Most clients work for businesses that rely on the cloud.

2) Clients want improved collaboration with their firms.

3) Many law firms are already using the cloud.

4) The cloud is catching up with on-prem features and functions.

5) Single tenancy: public versus private cloud.

Matter Management for When Matters Matter

As Chief Information Officer of Lexicon, Brad Paubel oversees operations within Lexicon’s IT infrastructure, services, project management, and development organizations.

Mr. Paubel is an Information Technology Infrastructure Library (ITIL) expert with over 20 years of experience working in IT operations. He has a proven track record of developing service offerings while reducing costs through strategic team development and culture transformation. And after escaping The Matrix, he’s here on LAWsome today to tell us the truth about law firm data, digital security, and destiny.

Learn more about Brad Paubel and Lexicon HERE

Get More Information About Law Firm Data Security, Cloud Migration, CyberSecurity For Law Firms and  More

Be sure to listen to the entire podcast episode for information and conversation about keeping your online data safe, keeping your office free from cybercriminals and ensuring your law firm is using the cloud effectively.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 143 – Taking Law Firm Data Security Seriously

On the show today we’re talking about data collection, storage and security for law firms, with Senior Counsel for Privacy & Compliance at Spirion, Scott Giordano.

 

 

 

 

 

 

 

Discover and Remediate Sensitive Data Everywhere it Exists

Today’s Hot Take is from Spirion.com, “Discover and Remediate Sensitive Data Everywhere it Exists,” by Elizabeth Mckinnon. She writes:

“Your organization has a massive sensitive data footprint—and you’ve been given the monumental task of trying to reduce it. Except your organization’s data could be anywhere, proliferating at an unprecedented rate as each day goes by. While much of the data you collect may be harmless, the critical and sensitive information lives among it, often hidden in plain sight.

To put it simply, anywhere you have data you might have sensitive data. In order to reduce your sensitive data, you have to find it, classify it and remediate it.”

“Most Organizations Don’t Even Know Where the Data Is.”

Scott Giordano is an attorney with more than 20 years of legal, technology, and risk management consulting experience. He currently serves as Senior Counsel for Privacy & Compliance at Spirion, a leader in rapid identification and protection of sensitive data, advising on multinational data protection and its intersection with technology.

Learn more about Scott Giordano and Spirion HERE

Get More Information About Law Firm Tech, Cybersecurity & Data Protection

Be sure to listen to the entire podcast episode for information and conversation about information security, data protection and storage, legal tech and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 142 – Sailing the Seas of IP for Law Firms

On the show today we’re simplifying complex IP, copyright and patent matters so you can protect your stuff and not get sued for using someone else’s stuff, with IP lawyer, and children’s book author Becki Lee.

 

 

 

 

 

 

 

Choose the “One Thing” They Should Understand

Today’s Hot Take comes to us from Inc.Com,“How to Make Complex Ideas Easy to Understand for Everyone,” by Matt Eventoff. He writes:

“…you’re going to have to learn how to get people on board with your work when you’re looking for a cut of the company’s budget, meeting with someone from a completely different field, or pitching an idea to a client.”

He has 4 key points, and this pretty much summarizes an excellent article:

1. Get to Know Your Audience

2. Choose the “One Thing” They Should Understand

3. Give Context and Use Examples

4. Watch Your Language

“When You’re Using Someone Else’s Content, That’s When It Gets Tricky.”

After 10 years in the music industry, including 4 as a business owner, Becki Lee transitioned to law so she could play an active role in solving the problems that were constantly affecting her clients. Primarily practicing copyright and trademark law, handling disputes, applications/registrations, and transactions related to intellectual property, Becki is also a mom to two rambunctious kiddos, and in her spare time, hikes very small mountains, plays percussion, and watches pirate movies.

Learn more about Becki Lee HERE

Get the book Do You Draw Pictures HERE

Get More Information About IP Law, Creativity and Writing Books

Be sure to listen to the entire podcast episode for more insights and IP law, what creation and publishing is really like and how to avoid stealing people’s stuff in the future. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 141 – Making Good Decisions in Bad Times

Today we’re talking about making good decisions in bad times with science, first with an article from Kabiri Consulting, and then we talk to decision scientist, Dr. Nika Kabiri!

 

 

 

 

 

 

 

“You Don’t Make Better Decisions By Perseverating”

Today’s Hot Take is from KabiriConsulting.com,“5 things you can do to make better decisions (from someone who is tired of “5 things” lists),” by Dr. Nika Kabiri. She writes:

“My expertise is needed because none of our decisions are 100% in our control. It’s scary but true. Our biases force us to ignore pertinent information. Our mental short-cuts cause us to inaccurately calculate the likelihood of outcomes. Our emotions force us to be impulsive. Our peers push us to conform. We can’t help it.

And it’s not our fault. Because we’re human, our decision-making is peppered with glitches.”

This is a great article with excellent, practical advice broken down into 5 key points:

“Each of these tips alone can make an impact, so if you choose only one and commit, you’ll be on a better path. Bottom line: you don’t make better decisions by perseverating. You do it by understanding how decision-making can go wrong and then correcting for it. Sometimes it’s as easy as setting your decision aside, getting some good sleep, talking to someone you haven’t talked to for a while, and asking them – and yourself – the right questions.”

“Inward focus isn’t always going to work against biases.”

Dr. Nika Kabiri has spent over two decades studying how people make decisions in a variety of contexts, including society, business, and politics. She received her PhD and Masters in Sociology at the University of Washington, a JD from the University of Texas School of Law, has led research projects for clients in the non-profit, retail, tech, and legal sectors, including directoral stops at Avvo and Ipsos, a market research company.

Now, Nika brings her unique combination of market research expertise, consumer behavior insights and rigorous academic training to Kabiri Consulting, which helps businesses effectively influence consumer behavior and make better decisions on their own – we are very grateful she could find the time to join us today.

Learn more about Nika Kabiri HERE

Get the book “Business Development for a New Legal Ecosystem” HERE

See Nika at Clio Cloud Conference (Oct 13 – 16) – reserve your spot HERE

Get More Information About Decision Science, Legal Consumer Behavior, and Data Based Marketing

Be sure to listen to the entire podcast episode for information and conversation about why people make the choices they do, how to use data to understand decisions and how to apply these ideas to your law firm decision making.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 140 – Data Driven Decisions in the COVID Legal Marketplace

Today on the show we’re talking about data driven decisions in the COVID 19 legal marketplace, first with LexisNexis Director of Strategy for Solos & Smalls, Parker Bedsole!

 

 

 

 

 

 

 

5 Steps to a Data-Driven Legal Practice

Today’s Hot Take is from LegalExecutiveInstitute.com,“5 Steps to a Data-Driven Legal Practice” by
David Curle. He writes:

“Lawyers, like other professionals, work with a staggering amount of data. Much of that data, however, is not currently exploited to help support legal professionals’ legal decisions, client advice, or business strategies such as pricing. “

The 5 steps are:

  • Walk before you run and start with the low-hanging fruit
  • Identify and organize your data
  • Clean up your data
  • Collaborate with those who know data well
  • Build a data-driven culture in your organization

The first step in making data-based decisions is to identify a problem, so while all this is good, be sure you are collecting and analyzing data for a purpose – such as practice area pivots or personnel decisions.

“There Are Opportunities Out There And Resources Available”

Parker Bedsole is the Director of Strategy for LexisNexis’s small and specialized law firm business segment. Parker is an economist by training with a background in management consulting, and has worked with McKinsey+, Deloitte, is a startup founder and rabid Georgia Bulldog, but he’s putting it all on pause for a few to join us here today.

Learn more about Parker Bedsole HERE

Visit LexisNexis HERE

Get More Information About Small Law Firm Practice Area Trends, Data Based Decisions, And The Future Of Small Firm Management

Be sure to listen to the entire podcast episode for information and conversation about issues small law firm owners face, successful practice management, key business metrics for growth in the law firm and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 139 – Fireproof Marketing Advice for Law Firms

We’re talking about branding, marketing, and advertising for lawyers with an article from Consultwebs, and then we interview master legal marketer, attorney and author of “Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable,” Mike Morse.

 

 

 

 

 

 

 

Effective Law Firm Advertising Needs To Do Three Things

Today’s Hot Take is from Consultwebs.com,“Will Marketing and Advertising Cheapen My Law Firm?” by Jacob Sanders: “It’s a question that mostly goes unasked, but not unrecognized, by lawyers and law firms entering into marketing or advertising partnerships.

EFFECTIVE LAW FIRM ADVERTISING NEEDS TO DO THREE THINGS.
1 – Get Noticed

2 – Build Memorability

3 – Drive Action/Outcome

Take the hammers, eagles, and pirates or leave them, the main point stands: Consistent advertising and branded marketing does not cheapen a law firm. It enriches and expands a firm’s book of business.

These lawyers are confident in these branded choices and have committed their advertising strategies to be inclusive of memorable concepts at every marketable opportunity.”

“Data Is A Smoke Detector”

Mike Morse is the founder of Mike Morse Law Firm, the largest personal injury law firm in Michigan. Since its foundation in 1995, Mike Morse Law Firm has grown to 150 employees, served 25,000 clients, and collected more than $1 billion. A household name in Michigan, and Author of “Fireproof: A Five-Step Model to Take Your Law Firm from Unpredictable to Wildly Profitable.”

Get “Fireproof: A Five Ste Model To Take Your Law Firm From Unpredictable to Wildly Profitable” HERE

Learn more about Mike Morse HERE

You should check out his YouTube Channel and his PODCAST too.

Get More Information About Authenticity, Legal Marketing, and Growing Your Law Firm

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, connecting with your audience, growing your law firm and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

 

 

 

© 2020 Consultwebs

 

 

 

 

 

Ep 138 – Law Firm Management Mastery

We’re talking about leadership and management in law firms, first with an article from AboveTheLaw and then we talk to entrepreneur and coach, Kris Plachy, about how to improve your management systems, set expectations and goals with your law firm staff.

 

 

 

 

 

 

 

Why Exactly Do These Firms Stick With A Managing Partner Model?

Today’s Hot Take comes to us from the mighty AboveTheLaw,“Lawyers Aren’t Necessarily Good Managers… So Why Do We Let Them Manage Firms?” by Joe Patrice. He writes:

“It’s simply bonkers for an efficiency-minded company to have a CEO with a divided attention, and yet that’s what most elite law firms do every day. But worse than dividing loyalties is the risk of the infamous Peter Principle, that everyone is promoted to the level of their own incompetence. The world’s greatest rainmaker doesn’t necessarily make the best at balancing office supply budgets, and yet firms assign the latter tasks on the basis of skill at the former.”

We hear words like “manager” and “leader” all the time, and there have been many articles and books on the differences between them, how to be better at them, etc. We’ve said it ourselves, it’s difficult to run the shop and work in the shop at the same time, but here we are again.

You don’t have to be everything. It might be your name on the letterhead, but that doesn’t mean it’s in your best interest to to have a hand in the daily operation of  your firm – which is what you have to do to be a manager. You are the owner and the leader and there’s nothing wrong at all with delegating, but in order to do so you have to give up some control, which is where most business owners struggle.

“You Have To Go Through The Ring of Fire of Management”

Through her over twenty-five years of leading and managing and now over eight years leading her own business, Kris Plachy has culminated her work into management practices applied by leaders all over the world. Together with her team, Kris combines business acumen, exceptional coaching skill, and sound, relevant and immediately applicable practices that literally change how much women both lead and love their businesses.

Learn more about Kris Plachy HERE

Get More Information About Marketing, Management and Leadership for Law Firms

Be sure to listen to the entire podcast episode for information and conversation about law firm management, law firm leadership and how to create a culture of success in your firm.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—