Podcast

Ep 150 – How To Discover your Law Firm’s Brand

We define and dispel some myths about branding, and then learn how 3 S’s (Story lines, Sense making and Strategy) combine to provide you with a cohesive and marketable means to define your brand, and then use it to expand your law firm’s book of business.

 

 

 

 

 

 

 

BLOG – https://lawsome.info/3mUn95H
Survey – http://lawsome.info/ClientSurvey
Nutrition Guide – https://www.consultwebs.com/nutrition-guide/

© 2020 Consultwebs

Ep 149 – The Law Firm Mentor

On the show today we talk with lawyer, business coach, and law firm mentor, Allison Williams, about growth, organization, productivity, marketing, and more!

 

 

 

 

 

Let’s Take the Guesswork Out Of Law Office Management

Today’s Hot Take is from MyCase.com,“How to Manage Your Small Law Firm Like a Business,” by Jared Correia. He writes:

“The reason lawyers fail as business owners is because they do something in running their businesses that they would never do in their substantive case work: they guess, all the time.”

The solutions lie in data, delegation, tech.

Your clients want a PERSON – not a lawyer”

Allison Williams is the founder of Williams Law Group, a full service family law firm where
she is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the New
Jersey Supreme Court as Matrimonial Law Attorney, and is certified by the National Board of Trial Advocacy in Family Law.

After taking Williams Law Group from start-up to a multi-million dollar business in 3.5 years, Allison created a second business, Law Firm Mentor, where she provides business coaching services for Solo and Small Law Firm attorneys helping them grow their revenues, crush chaos in business and make more money.

Learn more about Allison Williams HERE

Get More Information About Marketing, Management and Leadership for Law Firms

Be sure to listen to the entire podcast episode for information and conversation about law firm management, law firm leadership and how to create a system for success in your firm.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 148 – Marketing and Mindset

Today on the show we’re talking about mindset, visualization, and achieving goals, with Stacy Bahrenfuss, of the Catalyst Group, and Limitless with Stacy B!

 

 

 

 

 

 

 

7 Mindset Habits of Highly Successful Attorneys

Today’s Hot Take comes to us from Crispvideo.com,” 7 Mindset Habits of the Attorneys Behind Today’s Fastest Growing Law Firms,” by Michael Mogill. He writes:
“I’ve learned to recognize certain patterns that exist in the habits of some of our most successful clients. Here are the top seven mindset habits I’ve seen in the attorneys leading today’s fastest growing law firms:

They are ambitious
They are engaged in their business
They hold themselves accountable
They are respectful
They are willing to change
They are lifelong learners
They set clear expectations”

“We Are In Constant Evolution”

Stacy Bahrenfuss is the Founder + CEO of Catalyst Group, a 7-figure operation and one of the top Real Estate teams in the state of Idaho. Stacy’s “inside out” methodology helps female change makers do the internal work to get to the core of the issue so they can see the truth, accelerate to freedom, create success with ease, and become limitless.

Learn more about Stacy Bahrenfuss HERE

Get More Information About Being Mindful in Business, Finances and Life

Be sure to listen to the entire podcast episode for information and conversation about issues business owners face, successful business management, mindfulness and awareness in the law firm and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 147 – Data Driven Law Firm Business Development

We’re talking about data-driven business development for law firms, with LexisNexis VP & GM of LexisNexis’ Law Firm Software Solutions, Scott Wallingford.

 

 

 

 

 

 

 

Business Development For Law Firms in 2020

Today’s Hot Take is from JDSupra.co,”Business Development in 2020? Let’s Take a Breath,” by Lindsay Griffiths. She writes:

“One of my lawyers emailed me last night and said “what a year this past week has been.” I don’t think truer words have ever been spoken. Lawyers are all in different places at the moment – some firms are exceptionally busy, but may have clients who aren’t able to pay them at the moment. Most of us know we should be doing SOMETHING with our business development, but is it icky? Do we stick with our plans from January? Do we put everything on hold until things calm down?”

She’s on point – there’s a lot of uncertainty, and many folks are just concerned with holding on and surviving. But she does give some excellent advice, and some hope:

“Business development feels strange at the moment, but if you lead with “how can I help?” and look for unique ways to share your services, you’ll be adding value to clients and potential clients in a way that makes everyone feel better.”

“Speak with your clients – talk to them as people and KEEP TRACK OF IT”

Scott Wallingford is the Vice President and General Manager of LexisNexis’ Law Firm Software Solutions business. He brings over 20 years’ experience in scaling nascent businesses and revitalizing mature ones. Scott’s career includes senior leadership positions in software, telecommunications, and management consulting across the U.S., Europe and Asia. He holds a degree in electrical engineering from Northwestern University and an MBA in Finance from Duke University’s Fuqua School of Business, and now he rolls the dice with an appearance on the LAWsome podcast.

Learn more about Scott Wallingford and LexisNexis HERE

Get More Information About Law Firm Management, Data Based Decisions, And The Future Of Law Firm Business Development

Be sure to listen to the entire podcast episode for information and conversation about issues law firm owners face, successful practice management, key business metrics for data-based decisions in the law firm and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

Ep 146 – Referral Marketing for Law Firms

Today on the show we’re talking about referrals – how to get them, how to give them, and how not to be a weirdo about it, with Stacey Brown Randall.

 

 

 

 

 

 

 

Five Simple Tips for Increasing Referrals

Today’s Hot Take is from AttorneyAtWork.com,“Five Simple Tips for Increasing Referrals,” by Mike Margol. The five tips are:

1 – Recognize existing sources
2 – Speak up – mention the referral process along the way –
3 – Disbursement doesn’t have to mean dispatchment
4 – Brand the process – email sigs, stickers
5 – One Sheet – with all your deets

Regarding #5, he writes:

“Consider creating a simple one-page flyer with your photo, contact information, bio, and any other pertinent information that might be helpful to a potential referral source. You can give the flyer to lawyers in your referral network, professional partners in associated industries and past clients.

You want to make it easy for your referrers to advertise on your behalf. This type of promotion is inexpensive and essentially evergreen. To go the extra mile, hire a graphic designer to make your flyer stand out from the crowd. Appearance counts.”

Interesting idea, and in the world of media/podcasting, one-sheets are common, but seems a little bit of a stretch in this setting. Honestly – how would you feel if someone handed you something like this?

“Dive Into Understanding Your Referral Relationships”

Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream.

Through her programs, Stacey provides a roadmap to take control of your business. Stacey is a three-time entrepreneur, author of the award-winning book Generating Business Referrals…Without Asking, and host of the Roadmap to Grow Your Business podcast.

Stacey’s clients include well-known corporations and franchises such as Bank of America, Mass Mutual, International Minute Press, and Real Living Real Estate but her focus is on small business owners and solopreneurs.

Learn More About Stacy Brown Randall HERE

Get More Information About How To Do Referrals Right & Get More of Them

Be sure to listen to the entire podcast episode for information and conversation about law firm management, law firm referrals and how to create a better system for your referral network.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 145 – Clio Cloud Conference 2020

Today we’re talking about Clio: the just released 2020 Legal Trends Report, highlights from Clio Cloud Conference, and we are joined by none other than Clio CEO, Jack Newton.

 

 

 

 

 

 

 

The Opportunity for Better & The Aggregation of Marginal Gains

Today’s Hot Take is Clios’s 2020 Legal Trends report. They write:

“There won’t be any one solution to overcoming the many challenges that 2020 has surfaced. The sheer magnitude of what we’re up against can seem overwhelming, but even the smallest actions begin to add up. This is where the  aggregation of marginal gains (a concept discussed in greater detail in Part 2) is critical. The principle of the idea is that the adoption—and continuous application—of many small improvements will, over time, achieve meaningful, long-term change.

The aggregation of marginal gains is a powerful framework that doesn’t just promise results—it opens up many paths to success. Any one action can create positive results down the road, but many actions can dramatically alter the course and speed toward improvement. 2020 will be a pivotal year in steering the future direction of legal, of which technology is becoming a central factor of vision and innovation.”

There’s a ton to unpack here – it’s 92 pages long – but they break it into sections:

How Times of Crisis Affect Legal

Aggregation of Marginal Gains

Firm Success Centers on Clients

A New Vision for Cloud-based, Client-centered Legal Practice

Addressing Underserved Legal Markets

The Future of Law Will Be Cloud-based by Design

Get you copy of the Clio 202 Legal trends report HERE

“Firms Feel Overwhelmed Because They Think They Have to Adopt Everything All At Once. Changes Happen Incrementally.”

Jack Newton is an author, entrepreneur, and CEO / Co-Founder of Clio, the undisputed leader in cloud-based legal technology offering practice management, CRM and client intake software. And here, in the midst of ClioCloud9, the world’s biggest legal conference – gone virtual – Jack carved out some time to sit with the LAWsome podcast for an insightful and entertaining interview.

Learn more about Jack Newton and Clio HERE

Get More Information About Legal Trends, Law Firm Management and Lawyers in the Cloud

Be sure to listen to the entire podcast episode for information and conversation about keeping your firm productive during these challenging times, ensuring your law firm is using the cloud effectively, how to future proof your business and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Bonus Episode – SEO for Lawyers

On the show today we’re talking about Search Engine Optimization – that’s SEO to you hipsters – with Grant Brott, the Director of Production SEO, at Consultwebs, about what works, what doesn’t, and what’s going to be important in the very near future.

Why Isn’t My Law Firm SEO Strategy Working?

Today’s Hot Take is from Consultwebs.com,”Paying for Law Firm SEO and Not Seeing Results?” by Jacob Sanders. He writes:

“With every Google Update, every piece of content, every link, every performance metric associated with your law firm’s web property, there is the potential for success and failure.

Unfortunately, but not unexpectedly, SEO can have a varying degree of success with businesses that choose to invest in search engine marketing.

Sometimes, a law firm paying for SEO is invested in moving up the search results, but they aren’t seeing the traffic, or the investments, converting into cases.

WHAT COULD BE THE PROBLEM? Since we’ve been working with law firms exclusively since 1999, we have collected a ton of experience around SEO, and we’ve discovered eight factors that can impact a law firm’s rankings and performance on the search engines.

Here, our in-house SEO technical experts, Joel Morrison and Grant Brott, explain these eight common factors negatively impacting law firm SEO:

  • Budget is off
  • Competition
  • Past SEO work
  • Weak Brand
  • Technical Roadblocks
  • Weak Local Signals
  • Backlinks

There are a million shades of SEO techniques to get a site to the top, ranging from standard white hat to spammy black hat. However, the true benefit of search marketing is typically enjoyed by law firm marketers with a balanced understanding of long-term and short-term strategy, and the strongest command of their brand.”

“Good SEO is the Result of Experience, Expectations and Time”

As Production SEO Director at Consultwebs, Grant Brott ensures clients’ sites have proper SEO techniques applied to them prior to their launch. Grant analyzes on-page SEO, off-site SEO, local, site architecture, site speed, user experience and more to improve sites before launch, and also assists with guidelines and standards to keep sites up-to-date and reflective of changes within the industry. Grant is a gamer, a Marine, a proud dad, and an all around mench, and a long time friend of the podcast, and we are so grateful the stars finally aligned and he could join us for this very special episode.

Learn more about Grant Brott and Consultwebs HERE

Get More Information About SEO for Law Firms

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, search engine optimization, Google My Business optimizing and more.

If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 144 – Law Firm Management and The Cloud

Today on the show, we’re talking with the Chief Information Officer at Lexicon, Brad Paubel, about law firm management, cloud storage, and how culture is central to data security.

 

 

 

 

 

 

 

5 Reasons Why Most Firms Will be Predominantly Cloud-based

Today’s Hot Take is from Aderant.com,”The Great Law Firm Cloud Migration: In the Next Five Years, Most Law Firms Will be Using Someone Else’s Servers even for Critical Systems.” It states:

“There are just too many benefits of moving to the cloud for law firms to ignore it. Those benefits range from the conversion of hefty capital expenditures to predictable operating costs – to business continuity and disaster recovery – to the efficacy of access from anywhere and at any time.

These benefits, of course, are not new, and the question that remains is: Why will it be different this time?”
The five reasons they go on to note are:

1) Most clients work for businesses that rely on the cloud.

2) Clients want improved collaboration with their firms.

3) Many law firms are already using the cloud.

4) The cloud is catching up with on-prem features and functions.

5) Single tenancy: public versus private cloud.

Matter Management for When Matters Matter

As Chief Information Officer of Lexicon, Brad Paubel oversees operations within Lexicon’s IT infrastructure, services, project management, and development organizations.

Mr. Paubel is an Information Technology Infrastructure Library (ITIL) expert with over 20 years of experience working in IT operations. He has a proven track record of developing service offerings while reducing costs through strategic team development and culture transformation. And after escaping The Matrix, he’s here on LAWsome today to tell us the truth about law firm data, digital security, and destiny.

Learn more about Brad Paubel and Lexicon HERE

Get More Information About Law Firm Data Security, Cloud Migration, CyberSecurity For Law Firms and  More

Be sure to listen to the entire podcast episode for information and conversation about keeping your online data safe, keeping your office free from cybercriminals and ensuring your law firm is using the cloud effectively.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 143 – Taking Law Firm Data Security Seriously

On the show today we’re talking about data collection, storage and security for law firms, with Senior Counsel for Privacy & Compliance at Spirion, Scott Giordano.

 

 

 

 

 

 

 

Discover and Remediate Sensitive Data Everywhere it Exists

Today’s Hot Take is from Spirion.com, “Discover and Remediate Sensitive Data Everywhere it Exists,” by Elizabeth Mckinnon. She writes:

“Your organization has a massive sensitive data footprint—and you’ve been given the monumental task of trying to reduce it. Except your organization’s data could be anywhere, proliferating at an unprecedented rate as each day goes by. While much of the data you collect may be harmless, the critical and sensitive information lives among it, often hidden in plain sight.

To put it simply, anywhere you have data you might have sensitive data. In order to reduce your sensitive data, you have to find it, classify it and remediate it.”

“Most Organizations Don’t Even Know Where the Data Is.”

Scott Giordano is an attorney with more than 20 years of legal, technology, and risk management consulting experience. He currently serves as Senior Counsel for Privacy & Compliance at Spirion, a leader in rapid identification and protection of sensitive data, advising on multinational data protection and its intersection with technology.

Learn more about Scott Giordano and Spirion HERE

Get More Information About Law Firm Tech, Cybersecurity & Data Protection

Be sure to listen to the entire podcast episode for information and conversation about information security, data protection and storage, legal tech and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 142 – Sailing the Seas of IP for Law Firms

On the show today we’re simplifying complex IP, copyright and patent matters so you can protect your stuff and not get sued for using someone else’s stuff, with IP lawyer, and children’s book author Becki Lee.

 

 

 

 

 

 

 

Choose the “One Thing” They Should Understand

Today’s Hot Take comes to us from Inc.Com,“How to Make Complex Ideas Easy to Understand for Everyone,” by Matt Eventoff. He writes:

“…you’re going to have to learn how to get people on board with your work when you’re looking for a cut of the company’s budget, meeting with someone from a completely different field, or pitching an idea to a client.”

He has 4 key points, and this pretty much summarizes an excellent article:

1. Get to Know Your Audience

2. Choose the “One Thing” They Should Understand

3. Give Context and Use Examples

4. Watch Your Language

“When You’re Using Someone Else’s Content, That’s When It Gets Tricky.”

After 10 years in the music industry, including 4 as a business owner, Becki Lee transitioned to law so she could play an active role in solving the problems that were constantly affecting her clients. Primarily practicing copyright and trademark law, handling disputes, applications/registrations, and transactions related to intellectual property, Becki is also a mom to two rambunctious kiddos, and in her spare time, hikes very small mountains, plays percussion, and watches pirate movies.

Learn more about Becki Lee HERE

Get the book Do You Draw Pictures HERE

Get More Information About IP Law, Creativity and Writing Books

Be sure to listen to the entire podcast episode for more insights and IP law, what creation and publishing is really like and how to avoid stealing people’s stuff in the future. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—