Podcast

Ep 131 – Billing Models & Legal Tech

We’re talking flat fees, subscription services, and the hourly rate, and we talk to lawyer & synth legend, Jonathan Tobin, of Counsel for Creators, about his reasons for different billing options, technology in the law firm, customer service and more!

 

 

 

 

 

 

 

Flat Fee or Hourly? Pros and Cons of Billing Options

Today’s Hot Take is from AttorneyAtWork.com,”Flat Fee or Hourly? Pros and Cons of Billing Options,”
by Ruth Carter. She writes:

“I’ve been practicing law for nearly seven years, both as a solo and with a firm. During this time, I’ve tried different billing arrangements with varying degrees of success and learned plenty of lessons (often about what not to do). Here is my take on the pros and cons of various billing options I’ve used.”

She goes on to detail her experiences with the various options and gives her honest assessments of each method/system. While specifics are good, we think there is a larger idea that needs to be addressed, and it’s that what gets measured, gets managed. Regardless of the calls to innovation and the calls to better lawyering and the cries for more marketing, and on and on, what guides behavior and choices is money, and the energy and mindset is FIXED on hitting the metric.

But how you get to that metric – how you get the true value for your work and ensure you are still providing exceptional service to your clients without being blinded by the billable hour or a profit margin goal or whatever your magic number is – that’s the trick.Or as Ruth puts it:

“There’s no one way to bill for your time. My suggestion is to respect the value you bring to clients and clearly state the requirements and expectations for payment in your engagement agreement.”

Making Law User Friendly By Changing the Experience of Hiring and Working With a Lawyer

Jonathan Tobin is an author, technologist, and lawyer whose goal is to redesign the law firm experience from the ground up while helping his clients grow successful businesses. He’s a force on Twitter, he’s a force on the page, and now he brings his force in alignment with the LAWsome podcast!

Learn more about Jon Tobin and Counsel for Creators HERE

Get More Information About Innovation, Billing Models, Creativity and Tech for Law Firms

Be sure to listen to the entire podcast episode for information and conversation about different billing options, technology in the law firm, customer service and more!  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 130 – Lessons Learned on The Run

We’re talking creativity, developing ideas, and lessons learned on the run by author, lawyer, and runner David Kempston.

 

 

 

 

 

 

 

Working Memory Positively Associated With Higher Physical Endurance, Better Cognitive Function

Today’s Hot Take is from ScienceDaily.com,“Working Memory Positively Associated With Higher Physical Endurance, Better Cognitive Function,” by Mount Sinai School of Medicine. It states:

“Mount Sinai researchers have found a positive relationship between the brain network associated with working memory — the ability to store and process information relevant to the task at hand — and healthy traits such as higher physical endurance and better cognitive function.

These traits were associated with greater cohesiveness of the working memory brain network while traits indicating suboptimal cardiovascular and metabolic health, and suboptimal health habits including binge drinking and regular smoking, were associated with less cohesive working memory networks.”

“If You Don’t Move It You Lose It.”

David Kempston has been running for over 40 years. A trial lawyer who loves to learn, this middle-of-the-pack runner has run with five different generations. Along the way, he’s logged countless miles and learned that running is a great metaphor for life. His new book “Lessons Learned On the Run” distills his thoughts on running, and life, and Whether you’re a runner a lawyer, or neither, these stories will make you laugh, learn, and reflect.

Learn more about David Kempston HERE

Get the book Lessons Learned on the Run: A Book About Running and Life 

Get More Information About Creativity, Developing Ideas and Writing

Be sure to listen to the entire podcast episode for information and conversation about creating. writing, inspiration endurance and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 129 – Legal Marketing Confidential

On the show today we’re talking about authenticity, legal marketing, and actions outside of advertising, with North Carolina Criminal Defense Attorney Johnnie Finch.

 

 

 

 

 

 

 

5 Business Development Mistakes Lawyers Make

Today’s Hot Take is from AttorneyAtWork.com,“5 Business Development Mistakes Lawyers Make (and What to Do Instead)” by Jay Harrington. He writes:

“So why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes that lawyers make:

1 – Lack of Positioning
2 – Lack of Planning
3 – Lack of Consistency
4 – Lack of Visibility
5 – Lack of Confidence ”

“Every lawyer should understand their market – and who that market is.”

Johnnie Finch is a North Carolina criminal defense & PI lawyer, author, marketer, and law firm owner. Johnnie focuses on delivering the most efficient and individualized plan of action to restore his clients when faced with legal obstacles. He’s amazing on social media, he’s amazing in real life, and now we bring the amazing home to you on the LAWsome podcast.

Learn more about Johnnie Finch HERE

Get More Information About Authenticity, Legal Marketing, and Actions Outside of Advertising

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, connecting with your audience, serving the community and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 128 – Purpose, Pivots, and Legal Marketing

We’re talking about making the change to remote operations, adjusting advertising and social media strategies, and how to be a good leader in times of transition, with lawyer/marketer/good guy, Alan Cleveland.

 

 

 

 

 

 

 

Real-life Examples of Law Firms Focusing Their Marketing During COVID-19

Today’s Hot Take is from Consultwebs.com,“How Law Firms Are Marketing During COVID,” by Jacob Sanders. He writes:

“As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR.

There are, in fact, several ways law firms can market their practices in ways that positively impact the community and serve as a reminder of the firm in a tumultuous time.

In this article, we feature real-life examples of law firms focusing their legal marketing during COVID on three themes, all related to Community; In The Real World, Online Connections, and Content Marketing.”

It’s a great article with in-depth details and examples, and we would say it serves as an excellent guide not only for current situations but how to think and act with your marketing beyond simply buying a billboard or throwing a coupe  more bucks at Youtube.

“If You Don’t Take Care of  Your Talent, Someone Else Will”

Alan Cleveland is a founding partner at Adamson Cleveland, a Georgia personal injury law firm. He got his JD from the John Marshall Law School, He’s worked in-house, in sports marketing, and now he’s in our house, talking about law firm management and legal marketing.

““I like helping people get what they think is fair compensation and help them get their lives back together,” he says. “They suffer injuries, their lives turn into chaos, they don’t have anywhere to turn, and they need a champion who can guide them through a difficult situation. These cases need special care and attention, and that’s what we do. With myself and Kevin, you get good guys who are great lawyers with a personal touch.”

Learn more about Alan Cleveland HERE

Get More Information About Marketing, Leadership and Navigating Uncharted Waters

Be sure to listen to the entire podcast episode for information and conversation about  making the change to remote operations, adjusting advertising and social media strategies and how to be a good leader in times of transition. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

EP 127 – Legal Tech, Data, and Service in the Law Firm

We’re talking about data and how you can use it with Erik Pickering from Tracers. From digging up due diligence, to digging into your own case data to give your clients better service.

 

 

 

 

 

 

 


NEWS – https://lawsome.info/362i4ky
GUEST – https://lawsome.info/Tracers

 

Ep 126 – Digital Marketing & ROI for Law Firms

On the show today we’re talking digital marketing and ROI – first with an article from Consultwebs, and then we talk to Jarod Spiewak, of Blue Dog Media.

NEWS – https://lawsome.info/MeasuringROI
GUEST – https://lawsome.info/BlueDogMedia

 

 

 

 

 

 

 

Measuring Marketing ROI in Your Law Firm

Today’s Hot Take is from Consultwebs,“Measuring Marketing ROI in Your Law Firm,” by Jake Sanders. He writes:

“Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a law firm that makes profit, or a sinking ship that happens to also do legal work?

I wish the figures were different, but according to our own research, almost 60% of law firms do not track marketing ROI!”

That’s why it’s nice to have a dependable legal marketing agency you can trust when it comes to getting more cases from the Web, and tracking the effectiveness of your efforts through ROI.
Calculating the return on your marketing investment is not a simple process, and it’s only valuable if you consistently monitor and adjust your strategy accordingly.

The Marketing Lead Dog

Jarod Spiewak is Founder and Lead Strategist at Blue Dog Media, a digital marketing agency that helps service-businesses make money and generate revenue through online marketing strategy and execution. Jarod works with law firms to study their marketplace, unique advantages & disadvantages, and competition in order to create a custom strategy that’s designed to generate an ROI and meet goals.

Learn more about Jarod Spiewak and Blue Dog Media HERE

Dig the free resources Jarod has generously shared:

Get More Information About Measuring Marketing ROI In Your Law Firm

Be sure to listen to the entire podcast episode for more information and conversation about online marketing, marketing investment measurement and what questions you should be looking for answers to in your marketing data.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 124 – Document Security in the Law Firm

We’re talking about document security, remote lawyers, COVID, and keeping the virtual doors of your law firm fastened with tech, with Jordan Ellington.

 

 

 

 

 

 

 

 

NEWS – https://lawsome.info/2xKobxk
GUEST – https://lawsome.info/SecureReview

Ep 123 – The Legal Gig Economy

We’re talking about outsourcing and freelancing for lawyers, with lawyer and LawClerk co-founder, Kristin Tyler.

 

 

 

 

 

 

 

Is The Gig Economy Set To Disrupt The Legal Profession?

Today’s Hot Take is from one of our favorite sources Forbes.com,“Is The Gig Economy Set To Disrupt The Legal Profession?” by Adi Gaskell. He writes:

” If you think of the gig economy, the chances are you think of the likes of Uber and Lyft, Deliveroo and Mechanical Turk. Platforms offering relatively low skilled work with minimal job security and many of the bad things that have come to characterize the gig economy.”

Maybe the article was taking a skewed view of the gig economy, because when discussing professional services platforms for lawyers and law firms it goes on to say this:

“The study revealed that nearly all of the lawyers on the platforms were individual rather than corporate lawyers, with participants tending to fall into one of two groups: entry-level lawyers who lack the experience and contacts to find work in more traditional means, and lawyers operating in less developed parts of the country where there was not sufficient demand for legal services. In other words, they’re professionals who were struggling to find sufficient work at the lower end of the legal market.”

All we can say is this is just not that case – in fact, it’s the opposite. There are highly qualified, experienced “gigging” lawyers doing just fine, and there are plenty of smaller firms who are outsourcing work to provide seamless experiences for clients.

Secret Weapon

LawClerk Co-Founder Kristin Tyler has been practicing law for more than 10 years.

As a partner of a mid-size law firm in Las Vegas, she understands the challenges that her fellow attorneys face in today’s rapidly evolving legal industry and is committed to demonstrating that being a lawyer doesn’t have to mean working insane hours and missing out on time doing the things you enjoy with the people you love.

As one of the people that loves her, we’re honored to share some time with Kristin on the show today!

Learn more about Kristin Tyler and LawClerk HERE

Get More Information About Outsourcing and Freelancing for Lawyers

Be sure to listen to the entire podcast episode for information and conversation about how to use LawClerk for both outsourcing and freelancing, how to approach matters with a project management state of mind, how to overcome the biggest hurdles to freelancing for lawyers and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 122 – Covering Your Law Firm’s Assets

We’re talking about covering your assets, content marketing, grit, guts, and grace, with Lin Eleoff.

 

 

 

 

 

 

 

Is Your Marketing Breaking The Law?

Today’s Hot Take is from neilpatel.com,“How to NOT Break the Law While Marketing,” by Adria Saracino.

She writes:

“The internet is a great force for democracy, industry, the spread of information, and free speech. It’s also a breeding ground for plagiarism, copyright infringement, and libel.
Add into the mix a very slow-moving government that not so long ago was calling the internet a “series of tubes,” and it’s difficult to grasp just what the law is, to predict what it will be in the near future, and to avoid stepping over legal lines. Altogether this makes for a challenging online marketing environment, one in which it’s hard to know when you’re being savvy and innovative and when you’re about to be slapped with a major fine (or worse).”

Thi is a good article, and it covers many areas that marketers and social media managers approach as gray areas or where the rules are blurred, when in fact they are anything but. Copyright fair use is not always as simple as following the rules on the site that manages the distribution. Marketers may be breaking terms of use – even when purchasing and reusing something legally or drawing from a public site, copyright holders can enforce stringent guidelines in their terms of use. For example, Shutterstock has terms outside the photos themselves.

Using social media mentions as promotions, CAN-Spamm Act violation, GDPR –  what’s the real takeaway here?  To us, it means that online marketing is complicated for marketers, users, the government, and lawyers alike. In many ways, that murkiness is a good thing, allowing marketers to push the envelope as the rest of the world tries to catch up with these rapid technological advances.

However, a lack of clarity can hurt marketers when a judge interprets a law or usage in a different manner. As articulated here, there are many ways to get creative while staying safe. And if you want to go further? Well, the choice (and the risk) is up to you.

“Background Propels Forward Motion.”

Lin Eleoff is a life coach, online entrepreneur, and an internet business lawyer whose mission is to show business owners like us how to cover our “assets” online, without having to spend a lot of money on legal fees!

She is the founder of CoverYourAssetsOnline.com, offering a Do-It-Yourself Legal Toolkit so that entrepreneurs can protect not only their business assets but their homes, cars and investment. We may think it could never happen to us, but as she says “the smaller the business the bigger the risk.”

Learn More about Line Eleoff HERE

Cover Your Assets

46 Steps – Master Checklist to Launch & Grow Your Online Business

Get More Information About Protecting Your Assets,  Setting Up A Business The Right Way & Planning For Success

Be sure to listen to the entire podcast episode for information and conversation about legal issues business owners face, successful asset protection and law firm business prosperity. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 121 – The Wealthy Woman Lawyer

We’re talking about leadership, gender, and the practice of law, with Davina Frederick from Wealthy Woman Lawyer.

 

 

 

 

 

 

 

Just Do One Thing Right Now

Today’s Hot Take is from JDSupra.com,“4 Business Development Truths for Women Lawyers,” by Jill Huse. In it she writes:
“We all know there are currently more women than men in law school and more women than men in associate ranks. Those numbers have still not translated (yet) to partnership and leadership levels within law firms. Men still dominate both.

Power and influence in law firms are determined by marketing prowess. You can generally make partner based on merit, but equity partnership and leadership are influenced by your personal book of business. To reach those heights, you need one.

So, if business development is the key to seeing more women in equity partnership and leadership, what do women lawyers need to know?”
The list of  of 4 is:

1. There are gender differences in business development.
2. To see an increase in origination numbers, you must devote at least a half hour per day to business development.
3. You already possess the skills necessary to become capable at selling.
4. Just do one thing right now.

Our favorite is #3, and she explains:

“Additionally, women lawyers generally focus on service and client experience more than just the resulting outcome, and that mindset leads to greater client loyalty. The value women attach to the relationship itself, rather than just the transaction, equates to a more holistic approach and experience. ”
This is at the core of brand marketing – client experience – and we wholeheartedly agree.

“Always Focus On the Strategy, Never Start on the Tactical Level.”

Davina Frederick, Esq. is a Florida-licensed attorney, business growth strategist and marketing consultant who, through her company D. Frederick Media and Marketing & The Wealthy Woman Lawyer, works with legal, medical and health professionals, coaches, agents, and consultants to help them transform from Solos to CEOs of their own thriving, high-revenue-generating firms.

Learn more about Davina Frederick and The Wealthy Woman Lawyer HERE

Get More Information About Leadership, Prosperity & Success for Women Lawyers

Be sure to listen to the entire podcast episode for information and conversation about leadership, success and prosperity for women. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—