We’re talking about content & marketing and growing your firm – first with an article from the great and powerful MOZ, and then we talk to lawyer and author of Tiger Tactics, Ryan McKeen.
Where Ideas Come From
Today’s Hot Take is from MOZ.com, “Coming Up With Ideas for Content” which is a chapter from a book on their site “The Beginners Guide to Content Marketing.” They write:
“A fantastic idea is the heartwood of any content campaign or project. Excitement around an idea is what sustains you through the (sometimes) long slog of creation, and it’s part of what gets your audience to share, share, share.”
Creativity and inspiration aren’t the same thing, and sometimes it can be difficult to keep feeding your content marketing machine when you can’t come up with good content. This article is here for when you run out of ideas, hit writer’s block, or are just looking for a new approach to a well-tread subject.
“Share What Works”
Ryan McKeen is a practicing trial attorney and the author of “Tiger Tactics: Powerful Strategies for Winning Law Firms” – Ryan got his JD from Western New England School of Law, he’s worked as a clerk, intern, an associate, and is now the founder of his own practice, The Connecticut Trial Firm – We found him on Twitter, and we hope he finds his way into your hearts.
Get More Information About Marketing & Content For Lawyers
Be sure to listen to the entire podcast episode for information and conversation about content marketing, creativity, intake, becoming an author and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—