Ep 29- Leadership and Law / Life Balance

We discuss Leader/Life balance with an article from Harvard Business Review, and interview entrepreneur, speaker, and leader of leaders Chris LoCurto about what balance looks like for leaders in the law firm of the future.








NEWS – https://hbr.org/2017/08/help-your-team-achieve-work-life-balance-even-when-you-cant/

GUEST – https://chrislocurto.com/about/

Ep28 – Legal Chatbots

In this episode we learn about chatbots and the legal industry as we review an article from Fordham Law, and interview lawyer, speaker, and legal tech innovator Patrick Palace about his own chatbot, “PatBot.”







NEWS – https://news.law.fordham.edu/jcfl/2018/05/23/legal-chatbots-advancing-technology-and-lawyers-of-the-future/

GUEST – https://www.palacelaw.com

Ep27 – Buying Legal; Procurement and the Changing Legal Market

Today we break into big law and legal procurement with an article from SpendMatters.com – we interview legal procurement guru Silvia Silverstein and learn how big companies are changing the way they approach legal services, and we also discuss the differences between marketing and advertising.







NEWS – http://spendmatters.com/2017/11/13/cutting-big-law-size-new-alternatives-legal-services-procurement-part-1/

GUEST – http://www.buyinglegal.com/

Ep26 – Online Reputation Management for Lawyers

Handling your reputation online is the new PR – clients are in control of public perception of lawyers and word of mouth referrals are results from experience. How can you handle negative reviews online? How can you create a reviews and ratings fly-wheel into your process, and why you have to take care of this, yesterday.

NEWS – https://www.brightlocal.com/learn/local-consumer-review-survey/

What’s included in the Client Review Resource Bundle?

  • Client Survey Template
  • How To Respond to Negative Reviews
  • Client Communication Style Guide

Client Review Resource -> DOWNLOAD HERE

Ep25 – Lawyers & Love

On the show today we dig into a few articles from Above The Law and BCGSearch, we talk about love, law and life balance with Texas Trial Attorneys Taly and Mark Thiessen, we also take a short diversion into beer coozies and marketing, and we place our guests under questioning with 10 Questions we Ask Everyone.

NEWS – https://www.bcgsearch.com/article/900044811/The-1-Attorney-Career-Killer-that-Attorneys-Are-Never-Taught/ – https://abovethelaw.com/2015/04/if-you-care-about-work-life-balance-youre-a-bad-person/

GUEST – https://www.thetexastrialattorney.com

Ep24 – Digital Ambulance Chasing; The Ethics of Online Advertising for Lawyers

Today we talk about geofencing and digital ambulance chasing with an article from npr.org. We also discuss marketing tactics and strategies that can help lawyers stay above the ethical grey zones.

Personal Injury lawyers geo-fencing ERs, giants like Facebook and Google are selling the data – Consumers are concerned, but business owners aren’t concerned enough.So how does a lawyer approach legal marketing today. Digital advertising is either the future, a fraud, or a fraction of the full picture.

NEWS – https://n.pr/2xmOsRo 

Lay out a short summary of what geo-fencing or “situation specific” targeting is:

Geo-fencing – GPS boundary around location – Apps can send you ads based on location.

Re-Targeting – sends ads based on behavior in a website

Recommendation Engines – storing behaviors and using them to show you ads

What’s the big deal? You’re just showing people who are in situations or locations that make them more likely to need legal services ads for legal services – how is this ethically questionable?

What are you fencing? Perception of legal profession can be damaged.

What about social media – there have been numerous concerns regarding privacy and data mining on platforms such as Facebook and Twitter, as well as manipulation of user behavior. Again – is there an issue here? If someone posts that they’re visiting grandma in a nursing home, why not show them an ad for nursing home abuse cases?

Social media is free because you are the product. People are connecting the dots – is there a Social Contract for digital? Possibilities for content marketing. 

Recommendations for our listeners that they could do right now to be better advertisers?

Don’t get blinded by all these different targeting methods or sneaky data manipulation  tricks, because those are all short term solutions – WRITE BETTER ADS

Download the The LAWsome Copywriting Guide to start crafting better ads!

The LAWsome Copywriting Guide

Ep23 – The Write Stuff: Legal Writing and Law/Life Balance

In this episode we talk about legal writing fundamentals, learn why every lawyer is a professional writer, and discover the single biggest barrier to effective written advocacy. We also discuss Life/Law balance and learn about the clash between “working” and “living” in both Canada and the US.

NEWS – http://www.lawpracticetoday.org/article/balancing-lawyers-time-life/

GUEST – https://www.mandellcoaching.com/

Ep22 – Does A Good Lawyer Need A Commercial?

In this very special episode of LAWsome we dive into TV Lawyers, advertising, Mr. Whipple, exploding eagles, and public perception of the legal profession.

Lawyers want to grow their business, but, the concept of public perception of lawyers can get in the way of creating effective marketing and advertising campaigns. We’re dedicating this show to specifically address this confluence, particularly in regards to TV advertising and lawyers.

LINKS – https://www.consultwebs.com/lawsomepodcast

Download The LAWsome Firm Experience Survey HERE.

Ep21 – The Mental Health Crisis in Law

On the show today, we address the elephant in the room and talk about the mental health crisis in law with an article from AboveTheLaw.com – we talk to Precedent Magazine editor Daniel Fish and discuss a recent expose on mental health and lawyers.

NEWS – https://abovethelaw.com/2016/02/can-we-finally-talk-about-the-elephant-in-the-room-mental-health-of-lawyers/

GUEST – http://lawandstyle.ca/law/cover-story-the-mental-health-crisis-in-law/

Ep20 – Lawyers and the Gig Economy

On the show today we talk about freelance lawyers, the gig economy, and find out why so many lawyers leave the profession from an article on The Balance.com – We also interview LawyerExchange.com founder and CEO Bob Meltzer about his legal work-sharing platform and how law firms can operate in the future.

NEWS – https://www.thebalance.com/why-do-so-many-lawyers-leave-the-profession-2164592

GUEST – https://www.lawyerexchange.com/