We’re talking about making the change to remote operations, adjusting advertising and social media strategies, and how to be a good leader in times of transition, with lawyer/marketer/good guy, Alan Cleveland.

Real-life Examples of Law Firms Focusing Their Marketing During COVID-19

Today’s Hot Take is from Consultwebs.com,“How Law Firms Are Marketing During COVID,” by Jacob Sanders. He writes:

“As the story of COVID continues to unfold, and certainties and social behaviors fluctuate, law firm marketers are faced with many challenges, one of which is striking the right tone with their marketing, advertising, messaging and PR.

There are, in fact, several ways law firms can market their practices in ways that positively impact the community and serve as a reminder of the firm in a tumultuous time.

In this article, we feature real-life examples of law firms focusing their legal marketing during COVID on three themes, all related to Community; In The Real World, Online Connections, and Content Marketing.”

It’s a great article with in-depth details and examples, and we would say it serves as an excellent guide not only for current situations but how to think and act with your marketing beyond simply buying a billboard or throwing a coupe  more bucks at Youtube.

“If You Don’t Take Care of  Your Talent, Someone Else Will”

Alan Cleveland is a founding partner at Adamson Cleveland, a Georgia personal injury law firm. He got his JD from the John Marshall Law School, He’s worked in-house, in sports marketing, and now he’s in our house, talking about law firm management and legal marketing.

““I like helping people get what they think is fair compensation and help them get their lives back together,” he says. “They suffer injuries, their lives turn into chaos, they don’t have anywhere to turn, and they need a champion who can guide them through a difficult situation. These cases need special care and attention, and that’s what we do. With myself and Kevin, you get good guys who are great lawyers with a personal touch.”

Learn more about Alan Cleveland HERE

Get More Information About Marketing, Leadership and Navigating Uncharted Waters

Be sure to listen to the entire podcast episode for information and conversation about  making the change to remote operations, adjusting advertising and social media strategies and how to be a good leader in times of transition. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

We’re talking about document security, remote lawyers, COVID, and keeping the virtual doors of your law firm fastened with tech, with Jordan Ellington.

NEWS – https://lawsome.info/2xKobxk
GUEST – https://lawsome.info/SecureReview

We’re talking about outsourcing and freelancing for lawyers, with lawyer and LawClerk co-founder, Kristin Tyler.

Is The Gig Economy Set To Disrupt The Legal Profession?

Today’s Hot Take is from one of our favorite sources Forbes.com,“Is The Gig Economy Set To Disrupt The Legal Profession?” by Adi Gaskell. He writes:

” If you think of the gig economy, the chances are you think of the likes of Uber and Lyft, Deliveroo and Mechanical Turk. Platforms offering relatively low skilled work with minimal job security and many of the bad things that have come to characterize the gig economy.”

Maybe the article was taking a skewed view of the gig economy, because when discussing professional services platforms for lawyers and law firms it goes on to say this:

“The study revealed that nearly all of the lawyers on the platforms were individual rather than corporate lawyers, with participants tending to fall into one of two groups: entry-level lawyers who lack the experience and contacts to find work in more traditional means, and lawyers operating in less developed parts of the country where there was not sufficient demand for legal services. In other words, they’re professionals who were struggling to find sufficient work at the lower end of the legal market.”

All we can say is this is just not that case – in fact, it’s the opposite. There are highly qualified, experienced “gigging” lawyers doing just fine, and there are plenty of smaller firms who are outsourcing work to provide seamless experiences for clients.

Secret Weapon

LawClerk Co-Founder Kristin Tyler has been practicing law for more than 10 years.

As a partner of a mid-size law firm in Las Vegas, she understands the challenges that her fellow attorneys face in today’s rapidly evolving legal industry and is committed to demonstrating that being a lawyer doesn’t have to mean working insane hours and missing out on time doing the things you enjoy with the people you love.

As one of the people that loves her, we’re honored to share some time with Kristin on the show today!

Learn more about Kristin Tyler and LawClerk HERE

Get More Information About Outsourcing and Freelancing for Lawyers

Be sure to listen to the entire podcast episode for information and conversation about how to use LawClerk for both outsourcing and freelancing, how to approach matters with a project management state of mind, how to overcome the biggest hurdles to freelancing for lawyers and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

We’re talking about covering your assets, content marketing, grit, guts, and grace, with Lin Eleoff.

Is Your Marketing Breaking The Law?

Today’s Hot Take is from neilpatel.com,“How to NOT Break the Law While Marketing,” by Adria Saracino.

She writes:

“The internet is a great force for democracy, industry, the spread of information, and free speech. It’s also a breeding ground for plagiarism, copyright infringement, and libel.
Add into the mix a very slow-moving government that not so long ago was calling the internet a “series of tubes,” and it’s difficult to grasp just what the law is, to predict what it will be in the near future, and to avoid stepping over legal lines. Altogether this makes for a challenging online marketing environment, one in which it’s hard to know when you’re being savvy and innovative and when you’re about to be slapped with a major fine (or worse).”

Thi is a good article, and it covers many areas that marketers and social media managers approach as gray areas or where the rules are blurred, when in fact they are anything but. Copyright fair use is not always as simple as following the rules on the site that manages the distribution. Marketers may be breaking terms of use – even when purchasing and reusing something legally or drawing from a public site, copyright holders can enforce stringent guidelines in their terms of use. For example, Shutterstock has terms outside the photos themselves.

Using social media mentions as promotions, CAN-Spamm Act violation, GDPR –  what’s the real takeaway here?  To us, it means that online marketing is complicated for marketers, users, the government, and lawyers alike. In many ways, that murkiness is a good thing, allowing marketers to push the envelope as the rest of the world tries to catch up with these rapid technological advances.

However, a lack of clarity can hurt marketers when a judge interprets a law or usage in a different manner. As articulated here, there are many ways to get creative while staying safe. And if you want to go further? Well, the choice (and the risk) is up to you.

“Background Propels Forward Motion.”

Lin Eleoff is a life coach, online entrepreneur, and an internet business lawyer whose mission is to show business owners like us how to cover our “assets” online, without having to spend a lot of money on legal fees!

She is the founder of CoverYourAssetsOnline.com, offering a Do-It-Yourself Legal Toolkit so that entrepreneurs can protect not only their business assets but their homes, cars and investment. We may think it could never happen to us, but as she says “the smaller the business the bigger the risk.”

Learn More about Line Eleoff HERE

Cover Your Assets

46 Steps – Master Checklist to Launch & Grow Your Online Business

Get More Information About Protecting Your Assets,  Setting Up A Business The Right Way & Planning For Success

Be sure to listen to the entire podcast episode for information and conversation about legal issues business owners face, successful asset protection and law firm business prosperity. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

We’re talking about leadership, gender, and the practice of law, with Davina Frederick from Wealthy Woman Lawyer.

Just Do One Thing Right Now

Today’s Hot Take is from JDSupra.com,“4 Business Development Truths for Women Lawyers,” by Jill Huse. In it she writes:
“We all know there are currently more women than men in law school and more women than men in associate ranks. Those numbers have still not translated (yet) to partnership and leadership levels within law firms. Men still dominate both.

Power and influence in law firms are determined by marketing prowess. You can generally make partner based on merit, but equity partnership and leadership are influenced by your personal book of business. To reach those heights, you need one.

So, if business development is the key to seeing more women in equity partnership and leadership, what do women lawyers need to know?”
The list of  of 4 is:

1. There are gender differences in business development.
2. To see an increase in origination numbers, you must devote at least a half hour per day to business development.
3. You already possess the skills necessary to become capable at selling.
4. Just do one thing right now.

Our favorite is #3, and she explains:

“Additionally, women lawyers generally focus on service and client experience more than just the resulting outcome, and that mindset leads to greater client loyalty. The value women attach to the relationship itself, rather than just the transaction, equates to a more holistic approach and experience. ”
This is at the core of brand marketing – client experience – and we wholeheartedly agree.

“Always Focus On the Strategy, Never Start on the Tactical Level.”

Davina Frederick, Esq. is a Florida-licensed attorney, business growth strategist and marketing consultant who, through her company D. Frederick Media and Marketing & The Wealthy Woman Lawyer, works with legal, medical and health professionals, coaches, agents, and consultants to help them transform from Solos to CEOs of their own thriving, high-revenue-generating firms.

Learn more about Davina Frederick and The Wealthy Woman Lawyer HERE

Get More Information About Leadership, Prosperity & Success for Women Lawyers

Be sure to listen to the entire podcast episode for information and conversation about leadership, success and prosperity for women. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

We’re talking about fraud, judicial reform, and reimagining law firm management of the future with Etan Mark of Mark Migdal & Hayden.

We Need to Buy Time for the Justice System

Today’s Hot Take is from the Law21Blog, “Pandemic III: Justice reconstructed
April 2, 2020″ by Jordan Furlong. He writes:

“I ended the previous post in this series by contending that while we need to do what we can to keep the old justice system in one piece for as long as we can, our primary goal should be to build new, safer, better quarters for our justice institutions and move everyone there after the crisis.
So how do we begin that process? Where is that safer location, and how do we get there?

1 – Study Successful Triages – Rent letter creator, immigration support, all with tech – but which ones will end up serving the clientele AFTER this, is important.

2 – Design for People – focuses in on civil dispute, online tools in Canada – very promising

3 – Create online legal consumer hub – How does justice get served, how does it get explained? What I’m thinking of here is a website that does what lawyers and judges and courts have not managed to do — bring people into the legal system accessibly, and show them how to get the answers and outcomes they need easily and at no cost.

We need to buy time for the justice system to stagger through this crisis as best it can — but before it’s all over, we need to ensure that the construction of new institutions, and the evacuation of people from the old ones, is at least well underway.

We need a new justice system. We’ve known that for a long time. We need to make this new one fit for the century we live in, not the century that ended 20 years ago — or, more accurately, three weeks ago.”

“You Have To Become Indisponible, Digging Into the Mundane, Embracing the Work.”

Etan Mark is an attorney at Mark, Migdal & Hayden, and began his legal career working as a business and securities litigator at a top 10 American Lawyer “Big Law” firm in New York. Since leaving New York for higher sea levels, Etan became a devotee of the value proposition sometimes offered by “Not Big Law” – efficiency, service and quality. He’s been a clerk, a CEO, a shark, and now an esteemed guest of the LAWsome podcast.

Learn more about Etan Mark HERE

Get More Information About Legal Reform, The Future of Law and Law Firm Management

Be sure to listen to the entire podcast episode for information and conversation about  management techniques, improving legal processes, fraud and more. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—