Podcast

Ep 104 – Intake, Marketing, and Leads

We discuss the must-haves for successful law firm intake processes, and then we talk with master of intake-fu, Tom Ball from Alert Communications.

 

 

 

 

 

 

 

5 Absolute Musts for Effective Law Firm Intake

Today’s Hot Take is from Consultwebs.com “5 Absolute Musts for Effective Law Firm Intake.” Key takeaways here are:

1 – Real People
2 – Sensitivity/Empathy
3 – Prompt Response Time
4 – Lead Tracking
5 – Follow-Up and Nurturing

Intake often gets overlooked and written off as a lesser part of the business, but intake is serious business. Without effective intake and proper notes, you never know the true return you’re getting. You also miss out on knowing where your opportunities for improvement are. You can learn a lot from each prospective client who calls in, even if it’s a case that isn’t in your practice area. Invest in your intake system and watch your return on investment improve as more cases flow in.

Making The Most of Those Calls and Contact Forms

Tom Ball has been the Marketing & Sales Director for Alert Communications since 2017. Founded in 1965, Alert is an Intake & Retainer agency, currently servicing thousands of lawyers and hundreds of legal marketing agencies across the nation.

Learn more about Tom Ball Here.

Get More Information About Intake Fixes, Mistakes and Strategies and More

Be sure to listen to the entire podcast episode for information and conversation about how to use intake more effectively. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

 

 

 

Ep 103- Vanity Numbers and Voice in Legal Marketing

We talk about the role of memory in advertising and then we discuss phone numbers, marketing, and the power of voice with RingBoost President, Paul Faust.

 

 

 

 

 

 

 

Understanding Memory In Advertising

Today’s Hot Take is from Nielsen.com “Understanding Memory In Advertising,” By David Brandt, EVP, Product Leadership and Ingrid Nieuwenhuis, Director, Neuroscience. It is fascinating, 100% must-read, here’s some of what’s inside:

“Advertisers and those who measure the impact of advertising are obsessed with memory. If advertising is to be successful, it has to stick in the consumer’s memory—or so the saying goes. But what exactly is that thing called memory, how long does it linger, and how do we measure it?

At the first level, memory can be divided into two types: Explicit memory, which refers to information we are aware of (the facts and events we can consciously access), and implicit memory, which refers to information we’re not consciously aware of (it’s stored in our brain and can affect behavior, but we can’t recall it).

Nielsen tested the memorability of 49 video ads immediately after consumers were exposed to them in a clutter reel, and we tested that memorability again the day after exposure (among a separate group of people). Levels of branded recognition had fallen nearly in half overnight. This isn’t just happening in the lab: Nielsen’s in-market tracking data shows similar patterns.”

What does this tell us about measuring memory? First, that time between exposure and measurement matters. The 24 hours mark is ideal because that’s the point where the memory curve starts to flatten. Second, that advertising memories are encoded in context (asking questions about the show in which the ad aired, for instance, is going to help consumers remember that ad). Finally, that memories can endure—either via repetition for explicit types of memories, or via implicit internalization.

To help advertisers in today’s cluttered advertising environment, researchers need to measure memory in all its forms.

“If you can make the path to the client easier, everything clicks.”

Paul Faust is the president of RingBoost the nation’s largest provider of custom phone numbers, and he believes in the power of voice connection to help law firms grow in today’s crowded marketplace.

Paul was inducted into the PILMMA Hall of Fame in 2017, is active in dozens of legal shows a year, has launched several successful businesses, is a volunteer firefighter, and he’s here to set the show ablaze with his thoughts on the reemergence of voice and it’s role in business development for law firms

Learn more about Paul Faust and RingBoost HERE

Get More Information About How Lawyers Can Create Memorable, Marketable Assets for their Law Firms, Smart Advertising, Intake Fixes and More

Be sure to listen to the entire podcast episode for information and conversation about how to use voice, phone, phone numbers, marketing, advertising for your law firm, intake tips – this episode covers a LOT of ground. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

EP 102 – A LAWsome Year End Episode

We look forward to the new year and talk about trends, topics, we’ve seen in the past, what we see coming in the future, and what we’re hopeful for.

 

 

 

 

 

 

This has been an amazing second year for our show. We have tripled our listenership, are way over 30,000 downloads, we’ve racked up almost 3,000 hours of playtime through Apple podcasts, available in 86 digital destinations across the world – and we’re just getting warmed up!

It is a profound honor to meet the amazing guests that power this show, learn about the legal community, and discover fun ways to entertain and inform lawyers on marketing and law firm development. We have a blast making this show and learning and we hope you have the same experience.

Please, reach out, review the show, send us a message on topics you want to hear, guests you think would be LAWSome – or if you want to be on the show. Tell us what you like, what you hate and we will be here to listen to all of the feedback, like you have been so kind to listen to us.

We will be back here, same day, in the same way, next year – until then – “stay LAWsome”

Ep 101 – A LAWsome Christmas Carol

When was the last time you were enchanted?

This holiday season, Consultwebs presents, a legal podcast experience unlike any you’ve ever heard; “A LAWsome Christmas Carol”

“A LAWsome Christmas Carol” brings Dickens’ famous cautionary tale to the world of legal marketing & technology in a festive and unforgettable way. A lawyer stuck in the past is taken on a voyage by time-traveling spirits, and along the journey, learns the true meaning of the law firm.

Featuring:

  • Classic performances by lawyers, legal professionals, teachers, and industry leaders
  • Timeless advice on legal marketing, tech, & law firm development
  • An original musical score, haunting sound design, tacos, and so much more!

“A LAWsome Christmas Carol” is sure to delight even the most humbug lawyer under your tree.

Starring: Mike Whelan, Erin Levine, Jess Birken, Michael Simon, Jared Correia, Cat Moon, David Kempston, Paul Julius, and Jacob Sanders.

Written, Scored, and Produced for Audio – Jacob Sanders

 

“Kempston’s Ghost” animatic by Neon Brown

geo-synchronus legislative cloud artificial intelligence

Special thanks to our sponsor, iLaw Worldwide

 

 

Ep 100 – Running a Successful Law Firm (and other things)

Why some business books miss the mark, and an on-target discussion with immigration lawyer, advocate, and author, Ruby Powers about her new book, “Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind)”

 

 

 

 

 

 

 

Business Books – Useful or Formulaic?

Today’s Hot Take comes to us from the Huffington Post, called “Why Business Books Suck” by Dave Logan. He writes:

“So what’s the problem here? In the form it’s being used, the hero’s journey focuses on personal achievement, not on leading others. The closest the story gets to leadership is being a role model for other heroes. The full problem with the hero’s journey, including a hint of something very important from George Lucas, is explored in a longer piece.

What if you get an entire group of people all trying to be Luke Skywalker (or Neo or Spiderman)? You get a mammoth clashing of egos, all struggling for supremacy and destroying everything around them. In two words, Wall Street. Or management of most major companies.”

Books with advice, how-to, in the business world are hard to get right. It ends up being more about the person writing the book, than about the person reading it. Luck is downplayed – or sidestepped entirely – and it all turns into a feelgood “you-can-do-it” that ends up making people feel empty because the reality is the book is more an autobiography disguised as a business strategy.

Ruby’s book is the exact opposite – she was writing it to the unprepared version of herself, rather than the heroic and complete version….maybe people like stories of personal triumph to make a business book more palatable, but in the end, folks need straight advice.

Running With Ruby

Ruby Powers is the founder and managing attorney of Powers Law Group, which focuses solely on immigration law and just recently celebrated its 10th year.

Her new book “Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind”) is geared towards immigration attorneys starting out, but as she’s discovered since it’s publishing, many of the concepts in her book relate to established lawyers looking to grow their practice.

Along with all this, Ruby is taking her advocacy to the next level and running for state representative in Texas for District 134 in 2020.  Despite having a dozen different plates spinning at once, Ruby was gracious enough to take a break from her busy schedule to sit down with us today.

Learn more about Ruby HERE

Learn About her Campaign for Texas District 134 HERE

Buy the book “Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind”)

Get More Information About Management Strategies For Law Firms, Using Public Relations and Local Media Effectively and More

Be sure to listen to the entire podcast episode for information and conversation about how to use PR and marketing, how to make smart business decisions and how to grow your law firm. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 99 – The Data Driven Legal Marketer

We talk about data driven marketing trends, and then about effective growth and marketing strategies for law firms with Bill Bice.

 

 

 

 

 

 

 

What Emerging Data-Driven Trends Mean for Marketers

Today’s Hot Take is from SproutSocial.com, “What Emerging Data-Driven Trends Mean for Marketers” by Katherine Kim. She Writes:

“While emerging trends are mostly tactical, data-driven marketing is strategic and is a driving force in reshaping our entire discipline. In this article, we’ve asked three experts to share their insights and predictions on where marketers should prioritize their data efforts and how they should be thinking about data for the future.”

A great point is to not stray to far from customer experience:

“One of the biggest focus areas to come from data-driven marketing centers around the customer experience. This is especially welcome news for the 87% of organizations that agree traditional experiences no longer satisfy their customers.”

Data may lead to job responsibilities being best suited for marketing – marketing can inform sales, strategy, not just awareness and promotion. When in doubt, it pays to listen to what your audience is telling you before you incorporate data trends into your overarching marketing strategy. And social media is a great testing ground for trends.

Don’t look for data to validate or guide a strategy that is counterintuitive, overreaching or overly complex. As we learn from Bill later – word of mouth champions all, and you need to pay attention to what your existing clients and target audience is saying ABOUT YOU.

“…how marketers approach and leverage data also influences the value of data and whether or not brands are using the information at their disposal to its fullest potential. To make data work for them, marketers should be thinking about data in the long-term and what business problems it can solve for in the future.”

Achieving Continual Growth For Law Firms In Increasingly Competitive Markets

Bill Bice’s first company, ProLaw Software, became the largest practice management system for mid-size law firms and is now part of Thomson Reuters. With his new legal marketing company, BOOMTIME, Bill is now focused on tackling another, pressing problem for law firms: achieving continual growth in increasingly competitive markets. We are excited to have him here today to tell our listeners all about it.

Learn more about Bill Bice HERE

Get More Information About Marketing Strategies For Law Firms and How To Grow Your Firm Using Data Driven Campaigns

Be sure to listen to the entire podcast episode for information and conversation about how to use data in your marketing, how to make smart marketing decisions and how to grow your law firm. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 98 – Legal Recruiting

We hear advice on legal careers, recruiting, when to move, stay, or switch, and how to move in the lawyer marketplace with confidence.

 

Average Attorney Salary Might Surprise New Lawyers

Today’s Hot Take comes to us from AboveTheLaw.com, “Average Attorney Salary Might Surprise New Lawyers (And Judges’ Average Earnings Are Even Lower)” by Jonathan Wolf. Wolf writes:

“I gave a little presentation to my local bar association a couple weeks ago. Among other things, I talked about attorney salaries and how they differ regionally, and I sifted through a lot of data from the Bureau of Labor Statistics. Turns out the BLS gathers a lot of helpful information about lawyers.

Really, it’s not all bad news. The BLS estimated mean annual wage for lawyers is a respectable $144,230.

Of course, like a lot of averages, this one is inflated by the top end of the market. The median annual wage for lawyers, $120,910, is substantially lower than their mean annual wage. On the Cravath Scale, some benchmark for legal salaries – top wage is $182,490 – bottom is $58,220.” That’s a wide gap with wide expectations. A small percentage of lawyers at the top throw off the numbers – so you may end up making $58k a year?

You can’t really fault the industry here, and as you walk the path there is plenty  of room to repeat the mantra, “What do you want to be when you grow up?”

We think this idea of introspection and taking stock of oneself is important. If you are searching for greater pay or greater responsibilities or a higher level of satisfaction, start with you.

Honestly though, issues like this aren’t exclusive to lawyers. People talk about the wage gap – and this article illustrates it to a certain extent, but there is also income consolidation, which people look at like a mystical economic theory, but the fact is when there’s less money to go around, people get paid LESS, and they don’t get raises that keep up with the cost of living (which coincidentally goes up because of trade wars, taxes etc)

Being a lawyer ain’t the ticket to easy street it used to be and it takes longer – if you stay in place – to build up that income. Might be time to start thinking about it like those of us in the creative/marketing end of things, where if the fastest way to get better positions and higher wages it to change jobs at regular intervals.

When You Need To Find A Needle In A Haystack

With more than a dozen years of legal recruiting experience, Steven Lynch is the go-to name law firms and companies speak when they need assistance recruiting attorneys whose experiences and abilities match their requirements, culture and objectives.

Keeping the grass green on both sides, Steven also helps high-level legal talent at all ages and stages of their careers, find ideal positions where they can thrive and achieve.

Steven is a frequent writer and media commentator on legal hiring and recruiting issues, has been featured in many industry trade publications, including HR.com, UpJourney, and SmarterCX, and before all that, he served as the Vice President of the American Arbitration Association.

Learn more about Steven Lynch HERE

Get More Information About Recruiting Strategies For Law Firms and Career Satisfaction For Attorneys

Be sure to listen to the entire podcast episode for information and conversation about how to find the right people or BE the right person for your law firm, and how to honestly assess and build on what you personally need to get satisfaction from your next job. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 97 – Experience Marketing

We talk about creative marketing ideas that aren’t, and then learn about effective and actually creative ideas from marketing mega-mind Dave Wakeman.

 

 

 

 

 

 

 

7 “Creative” Legal Marketing Ideas for Your Law Firm

Today’s Hot Take comes to us from the Rocket Lawyer blog, “7 creative legal marketing ideas for your law firm,” by the DIY infographic creator Visme. Really it’s more of a showcase for their graphics design, because the advice it contains is pretty bad as far as being creative. In fact, these aren’t really creative at all, more like entry level:

Invest in SEO
Provide content
Be on social media
Participate in local events
Create short online videos
Integrate reviews on your site
Join an online legal services network

This is what is being passed off as creative marketing to law firms? The infographic is well done visually, and it’s worth checking out the article for that, but not the best examples of creative marketing. Better to listen to the interview with Dave to learn some ways to be creative with marketing for your law firm.

A Relentless Creative Marketer Discovering Hidden Values

Dave Wakeman is a writer, consultant, teacher, and speaker on the topics of community, change, innovation, and strategy. Over his career, companies large and small have trusted him to get them to a new level of success, a new market, or as a needed dose of adrenaline when they find their business lagging. Besides being known as the King of Tickets, Dave is known for his wonderful social media game and insights on marketing, and we are honored to have him on the show today

Learn more about Dave Wakeman HERE

Get More Information About Creative Marketing Strategies For Law Firms and How You Can Use Them

Be sure to listen to the entire podcast episode for information and conversation about creativity, UVPs and finding unique ways to get into people’s heads. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

Ep 96 – Digital Ad Fraud & How to Fight Back

A mandatory modern marketing masterclass with Dr. Augustine Fou about digital advertising and how to make the most of your advertising budget by avoiding the bots and scammers.

 

 

 

 

 

 

Digital Ad Fraud Is Worse Than Ever

Today’s Hot Take is from Digiday.com, “‘A daily, hourly fight’: Digital ad fraud is worse than ever” by Jessica Davies. She writes:

“The digital ad industry has long played whack-a-mole with fraudsters, and 2019 will be no different. A mammoth mobile in-app fraud scandal uncovered last October was a stark reminder of how sophisticated and tenacious fraudsters are.

While initiatives like ads.txt have helped reduce domain spoofing and reselling of unauthorized inventory, there’s a way to go. In fact, some industry executives believe ad fraud is worse than ever. It’s a daily, hourly fight.”

Real talk – it’s even worse than that. Augustine shows us later the scale of spend — it’s truly astonishing what we find out, but the best news was that at the end of the interview, he gives two of the best pieces of advice we’ve heard in years about marketing and digital advertising.

Approximately $20 billion is estimated to be lost to ad fraud a year.That is more than Elon Musk is worth. Just think about that for a minute. 20 billion dollars is getting stolen and it’s barely a concern for most advertisers – Dr. Fou says dismissed it’s “built in to the cost” but that’s not a good way to think about fraud.

A very eye-opening article for sure.

The Doctor Is In The House – And He’s Not Messing Around

Dr. Augustine Fou is an independent cyber security and ad fraud consultant, who helps clients improve their marketing efforts by applying technical forensics to uncover digital ad fraud, threats to consumer privacy and cybersecurity risks.

Currently an Adjunct Professor at Rutgers University and NYU teaching digital marketing strategy, Augustine completed his Ph.D. at MIT in Materials Science and Engineering at the age of 23 AND holds a patent for a jet engine barbecue grill*. He has over 22 years of digital marketing experience, starting at McKinsey & Company, and was most recently the chief digital officer at Omnicom’s Healthcare Consultancy Group.

We are very grateful that he’s taking a quick break from hunting down internet bad guys to join us on the show today

Learn more about Dr. Augustine Fou HERE

Get More Information About Ad Fraud and What You Can Do About It

Be sure to listen to the entire podcast episode for information and conversation about the mechanics of ad fraud, the scale it’s occurring at and how your law firm can make smart choices to minimize your exposure.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 95 – Decision Science & Legal Marketing

On the show today we talk about decision science, behavior and legal marketing & advertising with Nika Kabiri from Kabiri Consulting.

 

 

 

 

 

 

 

Understanding and Improving Decision Making Will Decidedly Become a Greater and Greater Priority For Everyone

Today’s Hot Take is “The Mechanics of Choice” by Eric Wargo on Psychological Science .org. He writes:

“Hardly a minute goes by in our lives when we don’t make them. Decisions can be as small as our choices of words or what to have for lunch, and they can be as big as how to plan for retirement or what treatment to choose for a disease. They can balance certainties against risks. They can balance short-term gratification against long-term benefits. They can clearly be right or wrong — but often enough, they involve likelihoods and possibilities that are uncertain, even in the light of all available information.”

This is the heart of it all – marketing, business development, legal tech – understanding how decisions are made is key and I wish more marketers dove into this stuff without the desire to brainwash people – understanding this is to use it concert with nature, not against it for crappy products that will fail. People are more averse to loss than gain.

“In a world ever more awash in choices, people become constant deciders. And the stakes of our decisions — and the consequences of errors — are growing.

“Errors induced by biases in judgment lead decision makers to undersave for retirement, engage in needless conflict, marry the wrong partners, accept the wrong jobs, and wrongly invade countries.”

In a knowledge-based economy . . . a knowledge worker’s primary deliverable is a good decision. In addition, more and more people are being tasked with making decisions that are likely to be biased because of the presence of too much information, time pressure, simultaneous choice, or some other constraint. [And] as the economy becomes increasingly global, each biased decision is likely to have implications for a broader swath of society.

In such a world, understanding and improving decision making will decidedly become a greater and greater priority for everyone.”

Helping Businesses Effectively Influence Consumer Behavior and Make Better Decisions

Nika Kabiri has spent over two decades studying how people make decisions in a variety of contexts, including society, business, and politics. She received her PhD and Masters in Sociology at the University of Washington, a JD from the University of Texas School of Law, has led research projects for clients in the non-profit, retail, tech, and legal sectors, including directoral stops at Avvo and “Ipsos” a market research company.

Now, Nika brings her unique combination of market research expertise, consumer behavior insights and rigorous academic training to Kabiri Consulting, which helps businesses effectively influence consumer behavior and make better decisions on their own – we are very grateful she could find the time to join us today.

Learn more about Nika Kabiri HERE

Get More Information About Decision Science, Legal Consumer Behavior, and Data Based Marketing

Be sure to listen to the entire podcast episode for information and conversation about why people make the choices they do, how to use data to understand decisions and how to apply these principles to everything in your life.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—