Podcast

Ep 100 – Running a Successful Law Firm (and other things)

Why some business books miss the mark, and an on-target discussion with immigration lawyer, advocate, and author, Ruby Powers about her new book, “Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind)”

 

 

 

 

 

 

 

Business Books – Useful or Formulaic?

Today’s Hot Take comes to us from the Huffington Post, called “Why Business Books Suck” by Dave Logan. He writes:

“So what’s the problem here? In the form it’s being used, the hero’s journey focuses on personal achievement, not on leading others. The closest the story gets to leadership is being a role model for other heroes. The full problem with the hero’s journey, including a hint of something very important from George Lucas, is explored in a longer piece.

What if you get an entire group of people all trying to be Luke Skywalker (or Neo or Spiderman)? You get a mammoth clashing of egos, all struggling for supremacy and destroying everything around them. In two words, Wall Street. Or management of most major companies.”

Books with advice, how-to, in the business world are hard to get right. It ends up being more about the person writing the book, than about the person reading it. Luck is downplayed – or sidestepped entirely – and it all turns into a feelgood “you-can-do-it” that ends up making people feel empty because the reality is the book is more an autobiography disguised as a business strategy.

Ruby’s book is the exact opposite – she was writing it to the unprepared version of herself, rather than the heroic and complete version….maybe people like stories of personal triumph to make a business book more palatable, but in the end, folks need straight advice.

Running With Ruby

Ruby Powers is the founder and managing attorney of Powers Law Group, which focuses solely on immigration law and just recently celebrated its 10th year.

Her new book “Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind”) is geared towards immigration attorneys starting out, but as she’s discovered since it’s publishing, many of the concepts in her book relate to established lawyers looking to grow their practice.

Along with all this, Ruby is taking her advocacy to the next level and running for state representative in Texas for District 134 in 2020.  Despite having a dozen different plates spinning at once, Ruby was gracious enough to take a break from her busy schedule to sit down with us today.

Learn more about Ruby HERE

Learn About her Campaign for Texas District 134 HERE

Buy the book “Build and Manage Your Successful Immigration Law Practice (Without Losing Your Mind”)

Get More Information About Management Strategies For Law Firms, Using Public Relations and Local Media Effectively and More

Be sure to listen to the entire podcast episode for information and conversation about how to use PR and marketing, how to make smart business decisions and how to grow your law firm. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 99 – The Data Driven Legal Marketer

We talk about data driven marketing trends, and then about effective growth and marketing strategies for law firms with Bill Bice.

 

 

 

 

 

 

 

What Emerging Data-Driven Trends Mean for Marketers

Today’s Hot Take is from SproutSocial.com, “What Emerging Data-Driven Trends Mean for Marketers” by Katherine Kim. She Writes:

“While emerging trends are mostly tactical, data-driven marketing is strategic and is a driving force in reshaping our entire discipline. In this article, we’ve asked three experts to share their insights and predictions on where marketers should prioritize their data efforts and how they should be thinking about data for the future.”

A great point is to not stray to far from customer experience:

“One of the biggest focus areas to come from data-driven marketing centers around the customer experience. This is especially welcome news for the 87% of organizations that agree traditional experiences no longer satisfy their customers.”

Data may lead to job responsibilities being best suited for marketing – marketing can inform sales, strategy, not just awareness and promotion. When in doubt, it pays to listen to what your audience is telling you before you incorporate data trends into your overarching marketing strategy. And social media is a great testing ground for trends.

Don’t look for data to validate or guide a strategy that is counterintuitive, overreaching or overly complex. As we learn from Bill later – word of mouth champions all, and you need to pay attention to what your existing clients and target audience is saying ABOUT YOU.

“…how marketers approach and leverage data also influences the value of data and whether or not brands are using the information at their disposal to its fullest potential. To make data work for them, marketers should be thinking about data in the long-term and what business problems it can solve for in the future.”

Achieving Continual Growth For Law Firms In Increasingly Competitive Markets

Bill Bice’s first company, ProLaw Software, became the largest practice management system for mid-size law firms and is now part of Thomson Reuters. With his new legal marketing company, BOOMTIME, Bill is now focused on tackling another, pressing problem for law firms: achieving continual growth in increasingly competitive markets. We are excited to have him here today to tell our listeners all about it.

Learn more about Bill Bice HERE

Get More Information About Marketing Strategies For Law Firms and How To Grow Your Firm Using Data Driven Campaigns

Be sure to listen to the entire podcast episode for information and conversation about how to use data in your marketing, how to make smart marketing decisions and how to grow your law firm. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 98 – Legal Recruiting

We hear advice on legal careers, recruiting, when to move, stay, or switch, and how to move in the lawyer marketplace with confidence.

 

Average Attorney Salary Might Surprise New Lawyers

Today’s Hot Take comes to us from AboveTheLaw.com, “Average Attorney Salary Might Surprise New Lawyers (And Judges’ Average Earnings Are Even Lower)” by Jonathan Wolf. Wolf writes:

“I gave a little presentation to my local bar association a couple weeks ago. Among other things, I talked about attorney salaries and how they differ regionally, and I sifted through a lot of data from the Bureau of Labor Statistics. Turns out the BLS gathers a lot of helpful information about lawyers.

Really, it’s not all bad news. The BLS estimated mean annual wage for lawyers is a respectable $144,230.

Of course, like a lot of averages, this one is inflated by the top end of the market. The median annual wage for lawyers, $120,910, is substantially lower than their mean annual wage. On the Cravath Scale, some benchmark for legal salaries – top wage is $182,490 – bottom is $58,220.” That’s a wide gap with wide expectations. A small percentage of lawyers at the top throw off the numbers – so you may end up making $58k a year?

You can’t really fault the industry here, and as you walk the path there is plenty  of room to repeat the mantra, “What do you want to be when you grow up?”

We think this idea of introspection and taking stock of oneself is important. If you are searching for greater pay or greater responsibilities or a higher level of satisfaction, start with you.

Honestly though, issues like this aren’t exclusive to lawyers. People talk about the wage gap – and this article illustrates it to a certain extent, but there is also income consolidation, which people look at like a mystical economic theory, but the fact is when there’s less money to go around, people get paid LESS, and they don’t get raises that keep up with the cost of living (which coincidentally goes up because of trade wars, taxes etc)

Being a lawyer ain’t the ticket to easy street it used to be and it takes longer – if you stay in place – to build up that income. Might be time to start thinking about it like those of us in the creative/marketing end of things, where if the fastest way to get better positions and higher wages it to change jobs at regular intervals.

When You Need To Find A Needle In A Haystack

With more than a dozen years of legal recruiting experience, Steven Lynch is the go-to name law firms and companies speak when they need assistance recruiting attorneys whose experiences and abilities match their requirements, culture and objectives.

Keeping the grass green on both sides, Steven also helps high-level legal talent at all ages and stages of their careers, find ideal positions where they can thrive and achieve.

Steven is a frequent writer and media commentator on legal hiring and recruiting issues, has been featured in many industry trade publications, including HR.com, UpJourney, and SmarterCX, and before all that, he served as the Vice President of the American Arbitration Association.

Learn more about Steven Lynch HERE

Get More Information About Recruiting Strategies For Law Firms and Career Satisfaction For Attorneys

Be sure to listen to the entire podcast episode for information and conversation about how to find the right people or BE the right person for your law firm, and how to honestly assess and build on what you personally need to get satisfaction from your next job. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 97 – Experience Marketing

We talk about creative marketing ideas that aren’t, and then learn about effective and actually creative ideas from marketing mega-mind Dave Wakeman.

 

 

 

 

 

 

 

7 “Creative” Legal Marketing Ideas for Your Law Firm

Today’s Hot Take comes to us from the Rocket Lawyer blog, “7 creative legal marketing ideas for your law firm,” by the DIY infographic creator Visme. Really it’s more of a showcase for their graphics design, because the advice it contains is pretty bad as far as being creative. In fact, these aren’t really creative at all, more like entry level:

Invest in SEO
Provide content
Be on social media
Participate in local events
Create short online videos
Integrate reviews on your site
Join an online legal services network

This is what is being passed off as creative marketing to law firms? The infographic is well done visually, and it’s worth checking out the article for that, but not the best examples of creative marketing. Better to listen to the interview with Dave to learn some ways to be creative with marketing for your law firm.

A Relentless Creative Marketer Discovering Hidden Values

Dave Wakeman is a writer, consultant, teacher, and speaker on the topics of community, change, innovation, and strategy. Over his career, companies large and small have trusted him to get them to a new level of success, a new market, or as a needed dose of adrenaline when they find their business lagging. Besides being known as the King of Tickets, Dave is known for his wonderful social media game and insights on marketing, and we are honored to have him on the show today

Learn more about Dave Wakeman HERE

Get More Information About Creative Marketing Strategies For Law Firms and How You Can Use Them

Be sure to listen to the entire podcast episode for information and conversation about creativity, UVPs and finding unique ways to get into people’s heads. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

Ep 96 – Digital Ad Fraud & How to Fight Back

A mandatory modern marketing masterclass with Dr. Augustine Fou about digital advertising and how to make the most of your advertising budget by avoiding the bots and scammers.

 

 

 

 

 

 

Digital Ad Fraud Is Worse Than Ever

Today’s Hot Take is from Digiday.com, “‘A daily, hourly fight’: Digital ad fraud is worse than ever” by Jessica Davies. She writes:

“The digital ad industry has long played whack-a-mole with fraudsters, and 2019 will be no different. A mammoth mobile in-app fraud scandal uncovered last October was a stark reminder of how sophisticated and tenacious fraudsters are.

While initiatives like ads.txt have helped reduce domain spoofing and reselling of unauthorized inventory, there’s a way to go. In fact, some industry executives believe ad fraud is worse than ever. It’s a daily, hourly fight.”

Real talk – it’s even worse than that. Augustine shows us later the scale of spend — it’s truly astonishing what we find out, but the best news was that at the end of the interview, he gives two of the best pieces of advice we’ve heard in years about marketing and digital advertising.

Approximately $20 billion is estimated to be lost to ad fraud a year.That is more than Elon Musk is worth. Just think about that for a minute. 20 billion dollars is getting stolen and it’s barely a concern for most advertisers – Dr. Fou says dismissed it’s “built in to the cost” but that’s not a good way to think about fraud.

A very eye-opening article for sure.

The Doctor Is In The House – And He’s Not Messing Around

Dr. Augustine Fou is an independent cyber security and ad fraud consultant, who helps clients improve their marketing efforts by applying technical forensics to uncover digital ad fraud, threats to consumer privacy and cybersecurity risks.

Currently an Adjunct Professor at Rutgers University and NYU teaching digital marketing strategy, Augustine completed his Ph.D. at MIT in Materials Science and Engineering at the age of 23 AND holds a patent for a jet engine barbecue grill*. He has over 22 years of digital marketing experience, starting at McKinsey & Company, and was most recently the chief digital officer at Omnicom’s Healthcare Consultancy Group.

We are very grateful that he’s taking a quick break from hunting down internet bad guys to join us on the show today

Learn more about Dr. Augustine Fou HERE

Get More Information About Ad Fraud and What You Can Do About It

Be sure to listen to the entire podcast episode for information and conversation about the mechanics of ad fraud, the scale it’s occurring at and how your law firm can make smart choices to minimize your exposure.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 95 – Decision Science & Legal Marketing

On the show today we talk about decision science, behavior and legal marketing & advertising with Nika Kabiri from Kabiri Consulting.

 

 

 

 

 

 

 

Understanding and Improving Decision Making Will Decidedly Become a Greater and Greater Priority For Everyone

Today’s Hot Take is “The Mechanics of Choice” by Eric Wargo on Psychological Science .org. He writes:

“Hardly a minute goes by in our lives when we don’t make them. Decisions can be as small as our choices of words or what to have for lunch, and they can be as big as how to plan for retirement or what treatment to choose for a disease. They can balance certainties against risks. They can balance short-term gratification against long-term benefits. They can clearly be right or wrong — but often enough, they involve likelihoods and possibilities that are uncertain, even in the light of all available information.”

This is the heart of it all – marketing, business development, legal tech – understanding how decisions are made is key and I wish more marketers dove into this stuff without the desire to brainwash people – understanding this is to use it concert with nature, not against it for crappy products that will fail. People are more averse to loss than gain.

“In a world ever more awash in choices, people become constant deciders. And the stakes of our decisions — and the consequences of errors — are growing.

“Errors induced by biases in judgment lead decision makers to undersave for retirement, engage in needless conflict, marry the wrong partners, accept the wrong jobs, and wrongly invade countries.”

In a knowledge-based economy . . . a knowledge worker’s primary deliverable is a good decision. In addition, more and more people are being tasked with making decisions that are likely to be biased because of the presence of too much information, time pressure, simultaneous choice, or some other constraint. [And] as the economy becomes increasingly global, each biased decision is likely to have implications for a broader swath of society.

In such a world, understanding and improving decision making will decidedly become a greater and greater priority for everyone.”

Helping Businesses Effectively Influence Consumer Behavior and Make Better Decisions

Nika Kabiri has spent over two decades studying how people make decisions in a variety of contexts, including society, business, and politics. She received her PhD and Masters in Sociology at the University of Washington, a JD from the University of Texas School of Law, has led research projects for clients in the non-profit, retail, tech, and legal sectors, including directoral stops at Avvo and “Ipsos” a market research company.

Now, Nika brings her unique combination of market research expertise, consumer behavior insights and rigorous academic training to Kabiri Consulting, which helps businesses effectively influence consumer behavior and make better decisions on their own – we are very grateful she could find the time to join us today.

Learn more about Nika Kabiri HERE

Get More Information About Decision Science, Legal Consumer Behavior, and Data Based Marketing

Be sure to listen to the entire podcast episode for information and conversation about why people make the choices they do, how to use data to understand decisions and how to apply these principles to everything in your life.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 94 – Legal Research & AI in the Law Firm

We talk about bottom-up legal innovation from solos to the bigs, and then a chat with Thomas Hamilton from ROSS Intelligence about legal research, AI, and where law firms are headed.

 

 

 

 

 

 

 

Innovate – or DIE!

Today’s Hot Take comes to us from RossIntelligence.com “Legal Innovation Now: The Small-Firm Advantage,” by Stephen Mabey. He writes:

Lawyers at smaller firms are often better able to innovate than they think. Businesses prefer to work with smaller firms – innovation being one reason, and according to survey 2/3rd mentioned that customer services is better with smaller law firms.”

At first, it seems as if this is addressing a problem that is not on par with the issues the article states. Stephen says,” A recent survey in January entitled “Global Trends in Hiring Outside Counsel” found respondents were dissatisfied with larger law firms 19 percent of the time. For smaller firms, the dissatisfaction rate was only six percent.”

Right – so looking at it from a different viewpoint, that means at worst 80% of the time people were satisfied. So the question is – why should law firms invest significant time and expense on addressing something that is a fairly insignificant problem? 80% (or better) of the time people are good. So – what is to be gained from innovation?

Fortunately, this is a great article that approaches the same ideas – just be innovative – by saying that without a tool like ROSS, that shows you how innovation works in a specific area, it’s hard to catch on to the SPIRIT!

Look around – you’ll see plenty of “thought leaders” and “growth hackers”  saying it’s mindset that needs to happen first, but without a tool to show you, an icon to stand for, something to illustrate what innovation can lead to, then it’s hard to grab the mindset and innovate and lean into the future.

It is your right to do an “ostrich” should you choose, but, from our perspective, you either innovate or abdicate!

Stepping Away From SKYNET for a Quick Minute…

Thomas Hamilton is the Vice President of Strategy & Operations at ROSS Intelligence, a legal research platform powered by Artificial Intelligence – Thomas received law degrees from McGill University, worked as an attorney at one of the world’s largest law firm, Dentons, he’s worked as a policy analyst, he speaks three languages, and now he’s on the LAWsome podcast to talk about legal research and machines.

Learn more about ROSS Intelligence HERE

Get More Information About Legal Research Automation, Artificial Intelligence In Legal Tech and the Rise of the Machines

Be sure to listen to the entire podcast episode for information and conversation about legal tech, research innovation for lawyers and how to bend computers to your will.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 93 – Legal Tech, Podcasts, and the Future Proof Law Firm

We talk haunted law firms, technology competence, startups, podcasting, and more with The Podfather himself, Bob Ambrogi.

 

 

 

 

 

 

 

How Can Lawyers Guarantee They’ve Reached the Required Level of  Technical Competence (Yes We Are Asking Seriously)?

Today’s Hot Take comes to us from AboveTheLaw.com,” OK, We Get Technology Competence, But How Do We Get Technologically Competent?” by Robert Ambrogi. In it, he writes:

“By now, you’ve probably heard of the duty of technology competence. As more and more states adopt it, more and more articles get written about it, and more and more CLEs get presented about it. But the focus of all this is largely on the nature and scope of the duty. One aspect we hear little about is how lawyers can get and remain technologically competent.”

So now that 37 state bars have adopted a tech competence aspect to the model rules for lawyers, how can lawyers guarantee that they’ve reached the required level?

A new tech certificate from Suffolk Law with an online course is an answer maybe – schools adopting tech indexes tracking how firms are adopting tech, prototyping tech courses in schools, and people like  Michele DeStefano with EvolveTheLaw prove that there is no shortage of ideas here.

“We distinguish between the study of legal-service delivery innovation and technology , on the one hand, and the study of law where it intersects with technology (i.e., law applied to technology, what we call ‘law and [technology]’ courses), on the other hand.”

Tech for work – tech for life – tech for calendar – tech for marketing – tech for clients – the end result isn’t being able to use all the tech, but to adapt and enhance your problem solving toolkit to include tech and innovation – knowing it’s possible…..competence is the point, and seems like Bob feels the same way.

This article is encouraging. We have heard the “lawyers are slow to adapt” lament from various sources, but there seems to be little to no follow-up with regards to solutions. While certifications may not be the end-all method, at least it is a starting point – in the digital marketing /internet arena, there are many certificates that both address a minimum competency level as well as ensure people are up to date by requiring recertification. It’s a good model, and if it gets some credibility and or endorsement from larger organizations/legal providers / schools it’s a great foundation to build on.

To quote Daniel Linna Director of The Center for Legal Services Innovation at Michigan State University College of Law:

“We should be teaching lawyers about the business of law, process management, how to use data, and how to be entrepreneurial,” “We want to give law schools a roadmap for how to do this.”

Who’s the Cat That Won’t Cop Out When There’s Danger All About?

Who’s the lawyer, consultant, author, podcaster, covering the intersection between legal and tech for well over 20 years? Besides multiple books, award-winning podcasts, and prominent blogs, who makes appearances at legal tech events the world over? Who’s been an editor, a fellow, a president, a founder, and who’s been recognized as one of the law’s smartest, and most courageous innovators? We are of course speaking of the PodFather himself, Mr. Bob Ambrogi, who was generous enough to join us on the show today, for which we are truly honored and can now cross one of the top items off the podcast bucket list.

Learn more about Bob Ambrogi HERE

Get More Information About Technical Competence, Tech Innovation for Law Firms and Being A Podcasting Badass

Be sure to listen to the entire podcast episode for information and conversation about legal tech competence, tech innovation and the ABA Tech show as well as some amazing commentary from an epic guest.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 92 – The Million Dollar Attorney

We sit down with Wendy Witt, founder of the Million Dollar Attorney, to find out how she helps lawyers change their mindsets, achieve specific goals, and grow their firms.

 

 

 

 

 

 

 

How To Break $1M In Revenue In A Law Firm Staffed Only By The Owners

Toady’s Hot Take is from Forbes.com, “He Said “No” To Law-Firm Life And Built A Six-Figure Solo Practice Helping Others In Need, ” by Elaine Pofeldt. This is the third post of a three part series that chronicles the journey of a lawyer from solo to joining a larger firm and then back to solo. She writes:

“The number of professionals making decisions like Lima’s is rising. The total tally of small businesses in the U.S.—most of them one-person operations—will rise from about 30 million in 2014 to about 42 million in 2026, according to Intuit’s Future of Small Business report, which dubs solo firms “personal businesses.” Lima is among a growing number of solopreneurs who are figuring out how to generate six-figure revenue while navigating the challenges of operating independently.”

It’s not so far-fetched really – with more tech advances and gig-working lawyers bridging the gap between the capabilities of a small firm and a larger firm, it seems the major barriers left are those created by law firm culture and self doubt.

Making Millionaires out of Lawyers

Wendy Witt spent 15 years as a Trusts and Estates Attorney before moving to the business side becoming a Master Law Firm Business Strategist and Attorney Success Consultant and launching “Million Dollar Attorney” where she’s helped over 8000 lawyers step on the gas, accelerate their firms financial growth, and achieve the success and freedom they crave. Wendy got her JD from the Dickinson School of Law, she’s got a degree in psychology, she’s an ABA published author, she’s been quoted and noted everywhere, and now, after all that, her career takes a stunning turn with an appearance on the LAWsome podcast

Learn more about Wendy Witt HERE

Get More Information About Achieving Measurable Financial Success and Personal Freedom for Lawyers

Be sure to listen to the entire podcast episode for information and conversation about how to build a system for success, earn the money you want and still have the time to do what you enjoy.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 91 – Copywriting in Legal Marketing & Advertising

We talk bland taglines and how to solve them, and then an interview with marketer, copywriter, and Associate Creative Director at Wellmark, Dr. Ryan Wallman.

Tagline Branding Is About Saying Nothing

Today’s Hot Take is from Digiday.com “Copywriters Can’t Even Come Up With A Decent Meaningless Tagline Anymore, ” by Mark Duffy. He writes:

“Industry experts keep insisting that taglines are dead. But every year, taglines keep getting written. Bad taglines. Wanky “hashtaglines” that make for s***ty hashtags and even s***tier taglines.

The days of taglines actually meaning something (Avis: “We’re No. 2, We Try Harder”; FedEx: “When It Absolutely Positively Has To Be There Overnight”) are mostly gone.”

We completely agree – it seems as if there is a lot of mimicry but not a lot of substance to these campaigns. Less words is better, but there is no weight given to them, no testing to see what’s effective, just vapid two or three-word phrases that are so generic they end up meaning nothing, but who cares because the next campaign is going to be launching and this one will become another hashtag on the pile of dead social media “branding” efforts.

“There’s no secret to the tagline-writing Process, brands and copywriters. You consume as much knowledge about the brand as you can, let it all incubate in your brain, and start writing. At first, you try to make sense. Get a bad, inaccurate thesaurus, like Roget’s, and start connecting words. Connect them in and out of order. Then, leave your senses and write any stupid thought that comes into your mind. Then, get stoned. And keep writing. Use curse words. Write anti-taglines — taglines that make the brand sound like the worst thing ever invented. Write 50, 100, 500 taglines. Eventually, you may get to something that’s pretty good. But you may not. At that point, you’ll want to kill yourself or go back to digging ditches for a living. Or, you can keep writing.”

Copywriting Done Right

Ryan Wallman is Associate Creative Director at Wellmark, a creative agency that takes care of healthcare brands – With a Masters of Marketing from Melbourne Business School, a medical degree and more than 12 years of experience in copywriting, technical writing and editing, Dr. Wallman’s forte is the creative execution and direction of healthcare marketing communications, but, he’s so much more isn’t he?

Brilliant satirical hot takes about marketing culture online, robustly funny work in the book Eat Your Greens, razor sharp GIF-work on social media – all with impeccable copywriting in mind…..it’s our distinct pleasure to bring to all this to the LAWsome audience, from Melbourne, Australia.

Get More Information About Copywriting, Creativity and Brand Building for Law Firms

Be sure to listen to the entire podcast episode for information and conversation about how to write effective copy, how to be creative and effective with your law firm advertising, and how all these things tie in to successful marketing.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—