Podcast

Ep 89 – Understanding PR & Marketing for Law Firms

We discuss PR vs marketing, then talk about how lawyers can effectively and ethically manage media relations, PR, and marketing for their firms with lawyer & founder of CopoStrategies, Wayne Pollock.

 

 

 

 

 

 

 

Should Law Firms Invest In Public Relations?

Today’s Hot Take is from AboveTheLaw.com “The Practice: Are Public Relations Firms Still Relevant?” by Brian Tannebaum. He opens with:

“Are public relations firm still relevant? Yes – now go back to whatever you were doing.”

Marketing and PR are different – they tread the same ground sometimes but perform different functions. How you are perceived by the public – in the media, in print – is something that if done right will pay back your investment with dividends.

“What a good PR agent does well is to put you together with the right people and events, and keep you away from the wrong ones. This may mean a one-on-one meeting, a sponsorship at a key event, or making you available to the media.”

Think of it this way  – if your firm is consistently represented as the experts, the “go to” people when there is a legal matter, then clients will seek you out. You won’t have to focus your marketing and advertising efforts on chasing them down, and this is a very good position to be in. It’s a great article, and he ends with:

“While every lawyer in town is running to the so called “digital marketing firms,” consider a public relations firm. You may find it better to actually meet the people that can help you build your business, rather than hope they are pointing and clicking their way to your bank account.”

Managing Media Relations Ethically, Strategically and Proactively During Legal Disputes

Wayne Pollock was a litigator at Deckert LLP, one of the largest and most prominent law firms in the world, with more than 900 attorneys worldwide, and more than $1 billion in annual revenues. In his more than six years at the firm, he obtained favorable outcomes for clients by analyzing and presenting complex legal and factual issues. After leaving Deckert in 2016, and based on his decades of experience engineering positive public relation results for clients, Wayne founded Copo Strategies, where he helps his clients manage media relations ethically, strategically and proactively during legal disputes to this very day. And as if this wasn’t enough – he’s decided to enter the LAWsome court of opinion.

Get More Information About Public Relations For Law Firms

Be sure to listen to the entire podcast episode for information and conversation about PR for law firms done right, ethical considerations for law firm public relations, marketing and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 88- Data Security in the Law Firm

We’re talking cyber security, ransomware, and data recovery with an article from Above The Law, and then we are joined by the cyber security good guys Nathan Little and Christopher Gerg of Gillware.

 

 

 

 

 

 

 

Data Security & Cyber Security In Law Firms: How Good Is It?

Today’s Hot Take comes to us from AboveTheLaw, “Lawyers And Cybersecurity In 2019: How Does Your Firm Compare?” by Nicole Black, who is awesome. She writes:

“In 2019, cybersecurity is an issue that is — or should be — on the minds of lawyers in firms big and small. This is because lawyers have an ethical obligation to preserve the confidentiality of client information. And as lawyers increasingly move their data into digital format, that obligation necessarily shifts to the firm’s data stored online.”

According to the most recent ABA Legal Technology Survey Report, the types of security measures used vary greatly from firm to firm. Ideally, effective network and data security should include the following at minimum:

Password-protect all devices
Physical protections for firm hardware
Password managers
Secure computing in the cloud
Security assessments

“How does your law firm compare? Are you doing everything that you can — and should — be doing to secure your law firm’s data and systems? If not, there’s no better time than now to increase your firm’s security by performing a security audit and establishing additional security procedures for your firm.”

The Cyber Security Good Guys

Gillware offers digital forensics, incident response, and ediscovery to businesses ranging from large to small, as well as law firms across the country.

Nathan Little is the VP of Digital Forensics & Incident Response – Nathan joined as an engineer writing custom software, and has since helped to develop Gillware’s proprietary data recovery tools.

Christopher Gerg is VP of Cyber Risk Management, and a technical lead with over 15 years of information security experience. Chris has worked in numerous roles building, testing and breaking into information architecture at high-level corporations, he’s also authored the book “Managing Network Security with Snort and IDS Tools”

And if all that wasn’t enough – Chris and Nathan have decided to break into our podcast, give us their data, and record this interview.

Learn More About Gillware HERE

Get More Information About Law Firm Data Security, Network Protection, CyberSecurity For Law Firms and  More

Be sure to listen to the entire podcast episode for information and conversation about keeping your online data safe, keeping your office free from cybercriminals and ensuring your law firm doesn’t get snagged by the latest ransomware because Chip in the research department opens every email attachment he gets no matter how many times you talk to him about not doing that.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 87 – The Paralegal Episode!

On the show today we discuss the added value Paralegals provide to your firm, and then we talk to Lawyer, Podcaster, and Jedi Master Paralegal Instructor, Keith Shannon.

 

 

 

 

 

 

 

A Few Things to Keep In Mind

Our Hot Take today comes from the treasure trove of legal musings, the American Bar Association discussing the added value Paralegals can provide to your firm, “No, a paralegal is not a lawyer” By Frances P. Kao. This is a very well written piece, and in it you will learn about how to best utilize your paralegals, and what pitfalls you need to avoid, primarily:

Ethical problems –
Unauthorized Practice of Law
Advice
Fee Splitting
Establishing a legal relationship

After all, it is the lawyer’s obligation to ensure that the paralegal is properly screened, adequately trained, performs appropriate tasks, maintains high ethical standards and produces a competent work product.

The Paralegal Whisperer

Keith Shannon is an instructor in the paralegal technology training program at Central Piedmont Community College in North Carolina. He got his BA and Masters in journalism, his JD from University of Kentucky, and he’s a member of Kentucky, North Carolina, South Carolina State Bars. In addition to teaching paralegal studies, Keith is also an expert in law firm management and technology. When he isn’t sniffing chalk and griping about term papers, Keith is hilarious, creative, an amazing voice on Twitter, as well as on his own musical theater podcast he runs with his daughter, and we are grateful he could join us today on the the show.

Learn More About Keith Shannon HERE

Get More Information About Paralegals, Law Firm Management, Organization & More

Be sure to listen to the entire podcast episode for information and conversation about finding, training and utilizing paralegals as well as thoughts on legal tech, organizational skills and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 86 – From Lawyer to Law Firm Owner

 

We talk about how NOT to start a law firm, and then we talk to lawyer and law firm owner, Brit Malpiede, about how TO start a law firm.

 

 

 

 

 

 

Is This What You Need To Start A Law Firm?

Today’s Hot Take is from Designhill.com “8 Tips On How To Start A Solo Law Practice,” by Henny Kel. This article is really not a good guide to anything, but we chose to discuss it as an example of the type of advice that’s floating around the internet. Much of it is general, unhelpful and straight-up wrong. And we found this on page one of the search results, so it’s either very popular, or there aren’t many lawyers looking for advice on how to start a law firm online.

It’s another chapter in his “How to start a law firm” series – which the designer/blogger writes, for a site that designs logos. This was the FOURTH link for “starting a law firm” – how in the hell are lawyers supposed to know what’s important when all they hear is the loudest voices? Later on, Brit talks about hanging up on numerous marketing and ad agencies – we can see why if this is the type of “information” they are pushing.

How To REALLY Start A Law Firm – From An Actual Lawyer

Brit Malpiede is a lawyer and law firm owner, focusing on family law and divorce in the state of California – Brit got her JD from California Western Law – and she’s on every bar imaginable in San Diego plus she received the State Bar of California’s Pro Bono Service award three times. And after all this, Brit has been gracious enough to come on the show and talk about how amazing she is.

Get More Information About Law Firm Management, Marketing & More

Be sure to listen to the entire podcast episode for information and conversation about heading out on your own, using the connections you have and building on them as well as how to deal with those pesky marketing services salespeople and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

Ep 85 – Case Management & Law Firm Marketing

How lawyers are failing with technology, and then a discussion with Darren Fancher & Gabriela Cubeiro from CasePeer about case management, marketing, & how lawyers can succeed with technology.

 

 

 

 

 

How Lawyers Are Failing With Technology

Today’s Hot Take is from OnDemandLawOffice.com “Two Ways Lawyers Fail With Technology” by Brandon Osterbind. When it comes to law practice technology, there are generally two types of failures. Lawyer who resists tech, and the lawyer who loves technology so much that all she does is play with the latest new toy and doesn’t get any work done.

Opposite ends of the line, and we think most law firms fall somewhere in between – might use some tech but not fully integrated in one central system. Everyone uses email, so you can’t be a total Luddite, but – is there going to be a point in the future (maybe sooner than we think) where not being full integrated with collaborative case management software will be viewed the same as a flip phone and AOL IM?

For solo and small firm lawyers, there are those who stick their heads in the sand when it comes to law practice technology. This puts them at a competitive disadvantage. For those solos and small firm lawyers who want to survive, there are a few pieces of technology that they must implement in their law practice today:

1. Case Management System

2. Paperless Office

3. Document Automation

When it comes to implementing law practice technology, you have to ask yourself a few questions:
Will this increase my efficiency if I use it as intended?
Will I use it as it is intended?
Can I train my staff to use this program religiously?
Will this program provide an added value to my clients?

Standout Case Management For Law Firms

CasePeer is a case management solution for plaintiff attorneys that streamlines their practice from intake to settlement. We are joined today by Darren Fancher, and Gabriela Cubeiro who are the CEO and Director of CasePeer, respectively.

Darren got his J.D. from UC Hastings College of Law, and a master’s degree from the University of Southern California, he’s also a member of the California Bar. His diverse skills and resources developed as an attorney, finance professional, and entrepreneur help him understand and address the many needs of the modern law firm.

Prior to joining forces with CASEpeer, Gabriela spent six years as the marketing manager at a personal injury law firm. This unique perspective and insight into the needs of attorneys and staff combined with her extensive experience in marketing, customer reach, and product development, makes CASEpeer the standout among case management software that it is.

Learn more about CASEpeer HERE.

Get More Information About Case Management for Law Firms & Creative Marketing

Be sure to listen to the entire podcast episode for information and conversation about case management systems, effective client side and admin side workflows, creative marketing tactics and more.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 84 – Expert Testimony & Trial Marketing

We talk about the love/hate relationship lawyers and expert witnesses have with an article from the ABA and then we talk about accident reconstruction, forensic engineering, and expert trial prep, with Justin Holderness from Kineticorp.

 

 

 

 

 

 

 

The Love/Hate Relationship Lawyers Have With Experts

Today’s Hot Take is from the AmericanBar.org “Expert Witnesses – You Can’t’ Try a Big Case Without Them, and You Can’t Kill Them,” by Ross Laguzza. Ross writes:

“Do you love your experts? Not me. I don’t like them. Not even a little. Why not? First, this is nothing personal. I have met and worked with many expert witnesses over the years and have found some to be quite personable and fascinating people. Yet, as necessary a part of litigation as they are, I find them to be a burden. Here are a few of my top reasons why, and tips to help mitigate them.

Jurors Don’t Care about Experts
Experts Forget Who Their Audience Is
Experts Are Often a Bit Less Than Scintillating
Experts Can Be Introverts
Trial Lawyers Over-Identify with the Experts”

Paul: I really like this – “During practice question-and-answer sessions, it’s like a non-player listening to two experienced gamers talking about Dungeons & Dragons. The gamers know what they are talking about, but the rest of us will be left in the dark if somebody doesn’t intervene. That somebody often is somebody like me, but it can be anyone on your team tasked with making sure you don’t forget your audience.”

Jake – Paul likes to say that poker isn’t a card game played by people it’s a people game played through cards – It’s all about humans interpreting humans – the roles of experts in trials and even well-before the case gets to court, is to help lawyers and jurors and judges to perceive the problem better – it’s all about narrative and sometimes it’s best to have someone else do the heavy lifting in convincing.

“The most important thing is not to assume that just because someone is a credentialed expert or has had successful testifying experiences that person will be effective in your case. I find that there is no shortcut. You have to start at the beginning in each case and help the witness craft his or her message and develop effective communication strategies.”

Forensic Visualization, Accident Reconstruction and the Strength of Conclusions in the Face of Cross-Examination

Justin Holderness is the Director of Expert Relations at Kineticorp, an accident reconstruction firm based out of Denver. After receiving his Bachelors in Business from Northern Arizona University, Justin established his career in legal marketing with Network Affiliates, a nationally recognized ad agency that represents personal injury law firms. Justin is an avid blogger, content creator and speaker and brings all that, and a bag of crisps to the LAWsome podcast today

Learn more about Justin Holderness and Kineticorp HERE

Get More Information About Forensic Investigation, Accident Reconstruction & Animation and Trial Preparation for Lawyers

Be sure to listen to the entire podcast episode for information and conversation about accident reconstruction, the proper preparation and utilization of experts as well as a side road off into the land of legal marketing.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

 

Ep 83 – Persuasion & Influence in Legal Marketing & Advertising

We discuss persuasion and influence in legal marketing & advertising, and The LAWsome Book Club digs into Dr. Robert Cialdini’s, “Pre-Suasion: A Revolutionary Way to Influence & Persuade” to discover the process of arranging for recipients to be receptive to a message before they encounter it.

 

 

 

 

 

 

 

 

Reciprocation, Consistency, Social Proof, Authority, Scarcity

Dr. Robert Cialdini has spent his life studying influence and persuasion, he is the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University and has been a visiting professor of marketing, business and psychology at Stanford University, as well as at the University of California at Santa Cruz.

His 1984 breakout book “Influence – The Psychology of Persuasion” had the premise of the book is that in a complex world where people are overloaded with more information than they can deal with, people fall back on a decision making approach based on generalizations:

Reciprocation, Consistency, Social Proof, Authority, Scarcity.

These generalizations develop because they allow people to usually act in an acceptable manner, with a limited amount of thought and time. However, these generalizations can be exploited and effectively turned into weapons by those who know them to influence others to act certain ways.

The findings in Cialdini’s 1984 book are backed up by numerous empirical studies conducted in the fields of psychology, marketing, economics, anthropology and social science. Building on his research into human behaviors, his 2016 book, “PreSuasion” explains how people can be “Pre-Suaded” to be receptive to a message before they experience it, via context and cues that work in concert with the generalisations he discovered in the 80s, namely that optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.”

SO in this episode, we are going to cover what PreSuasion is – provide a few examples – and then outline ways you can use it in your law firm.

Learn more about  the book – and Dr. Caldini – HERE

Ep 82 – Applying Legal Tech & Marketing in the Law Firm

We discuss implementing new processes and technology to your law firm and then we talk legal tech, consulting and marketing with Lawyer, Podcaster, Consultant, and Tech Evangelist, Jared Correia.

 

 

 

 

 

 

 

Introducing New Tech In A Law Firm..Tell Us How That Went

Today’s Hot Take is from Lawyerist.com, “How to Manage Technology Change in a Law Firm,”
By Jared Correia. This is a regular column by Jared, and in this one he’s answering the question from a frustrated lawyer about introducing new tech at the firm and finding that no one uses it. Basically, it feels like it’s an endless wheel of staff and associates failing to use the tech fixes – so you just go back to what worked.

Jared’s answer is great – just telling folks to do it, is not enough – The “Alpha lawyer” play doesn’t work here…

“When a managing attorney introduces something new into a law firm (often it’s a new technology program, but it doesn’t have to be), there are four stages at which staff should be involved:
(1) vetting; (2) selection; (3) implementation; (4) maintenance. You likely involve your staff in zero of those stages currently.”

He goes in depth on each point, and it is a fantastic read for anyone who has either tried and failed or is looking at the prospect of introducing a new software or system at their law firm.

Lawyer, Consultant, Legendary Podcaster…This Man Does It All

Jared Correia is the host of the Legal Toolkit podcast and teaches at Concord Law School, Suffolk University Law School, and Solo Practice University

Outside the education vocation, Jared is a practicing attorney, bar association administrator, and the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business management consulting and technology services for solo and smalls. Jared is also the Founder and COO of Gideon Software – an intelligent messaging and predictive analytics tool built exclusively for law firms – and if all that wasn’t enough, Jared has decided to add one more notch to the belt by showing up to LAWsome today

Learn more about Jared HERE

Get More Information About Law Firm Tech, Business Management and Podcasts for Lawyers

Be sure to listen to the entire podcast episode for information and conversation about dealing with new tech at a law firm, Red Cave Legal consulting and marketing for law firms.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

Ep 81 – How Lawyers Leverage Their Law Firms Intake & Referrals

We talk about what sets a world-class intake department apart from the forgettable crowd, and then we chat with Maddy Martin from Smith AI about intake, marketing, referrals and law firm growth.

 

 

 

 

 

 

 

5 Qualities That Define a World-Class Law Firm Intake Department

Today’s Hot Take is from GrowPath.com, “5 Qualities That Define a World-Class Law Firm Intake Department, ” by Jim Farrin.  Here’s the list:

1 – They take training seriously
2 – They provide quality experience
3 – Easily ID and prioritize leads
4 – Excel at workflow management
5 – Find cases they didn’t know they had

Everyone is sold on diets, mindful eating, living stress-free – it’s all about attention. But when it comes to business, it’s more about raw survival, so you don’t pay attention – you just act!

Intake specialists, thinking of it like sales, training staff, doing what Smith.ai and Maddy talk about – that’s how you become more healthy with your marketing and sales – you pay attention, you become mindful. Items 3 + 4  on the list are key here – these are the top-of-the-top reasons why to hire pros for intake – these are not skills that can be easily taught and WILL translate into making money or losing money right on the first call.

Excellence in Digital Marketing, Audience Building, and Business Development for Law Firms

Maddy Martin is the head of growth and education at Smith.ai, a superior receptionist service for live calls & website chat. She has spent the last decade directing the marketing efforts of a diverse range of companies, helping them achieve their goals by applying her excellence in digital marketing, audience building, and business development. But it is her work at Smith-ai that brought her to the podcast today and we are so grateful she could join us.

Learn more about Maddy and Smith.AI

SPECIAL – For LAWsome Listeners – sign up with Smith.AI using the code “LAWSOME50” for a special introductory rate – $50 off first month of calls or chats– Don’t Wait >>>>https://smith.ai/

Get More Information About Law Firm Intake, Marketing and Branding for Lawyers

Be sure to listen to the entire podcast episode for information and conversation about marketing, intake and improving the bottom line for law firms.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—

 

 

 

 

 

Ep 80 – How The Modern Lawyer Gets Paid (or not)

We talk accounts receivables and how modern lawyers are getting paid, how they’re getting stiffed, and what to do about it with lawyer, entreprepreneur, and CEO of Headnote, Sarah Schaaf.

 

 

 

 

How Should A Law Firm Handle Accounts Receivable?

Today’s Hot Take is from lawyerist.com “Collect Call: The Best Way to Handle Accounts Receivable is to Eliminate Them,” By Jared Correia.  This is a  Q&A  session on Lawyerist, where Jared answers law firm marketing or management questions from actually attorneys. In particular, the question this time is about billing, and is summed up with this quote:

“I run my own firm, I feel like I never have money, and then I realize I haven’t billed anyone for 3 months.”

It’s an in-depth article by a lawyer who has faced these issues, and he offers advice, including get it upfront, eCommerce – make it super easy! – and don’t get lost in the work for a non-paying clients. It’s awkward asking for things, no getting past that, and unfortunately you can find yourself in an adversarial situation with a client you were just recently working side by side with, which can make it even more awkward. As we find out later with Sarah, the best way to handle these situations is to head them off at the pass, and there are solutions available to assist. As Jared closes with:

“If you want to take home the money you’re making, it’s time to start paying attention to your accounts receivable, and to act to reduce that figure simultaneously. Get paid early, and often; and, maybe you’ll finally be able to afford that Plymouth Superbird.”

Providing Real Solutions For Billing and Accounts Receivable for Law Firms

Sarah Schauff holds a JD degree from Loyola University Chicago School of Law. She has worked for various companies Including a stop at the legal department of Google before leaving the practice of law become the founder and CEO of Headnote, the leading provider of legal billing software dedicated to helping lawyers get paid faster and more efficiently. It is this endeavor that has brought her to the LAWsome studios today and we are so grateful she could join us.

Learn more about Sarah Schaaf  and HeadNote HERE

Get More Information About Law Firm Billing, Accounts Receivable for Lawyers

Be sure to listen to the entire podcast episode for information and conversation about dealing with getting paid, accounts receivable and billing solutions for law firms.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—