On the show today we’re talking digital marketing and ROI – first with an article from Consultwebs, and then we talk to Jarod Spiewak, of Blue Dog Media.
Measuring Marketing ROI in Your Law Firm
Today’s Hot Take is from Consultwebs,“Measuring Marketing ROI in Your Law Firm,” by Jake Sanders. He writes:
“Marketing and advertising for law firms is expensive, but how many law firms are tracking their return on investment, or ROI? How many law firms are making marketing decisions based on “their feelings” rather than the numbers? How many lawyers are interested to find out if they are running a law firm that makes profit, or a sinking ship that happens to also do legal work?
I wish the figures were different, but according to our own research, almost 60% of law firms do not track marketing ROI!”
That’s why it’s nice to have a dependable legal marketing agency you can trust when it comes to getting more cases from the Web, and tracking the effectiveness of your efforts through ROI.
Calculating the return on your marketing investment is not a simple process, and it’s only valuable if you consistently monitor and adjust your strategy accordingly.
The Marketing Lead Dog
Jarod Spiewak is Founder and Lead Strategist at Blue Dog Media, a digital marketing agency that helps service-businesses make money and generate revenue through online marketing strategy and execution. Jarod works with law firms to study their marketplace, unique advantages & disadvantages, and competition in order to create a custom strategy that’s designed to generate an ROI and meet goals.
Dig the free resources Jarod has generously shared:
google-ads-lead-gen- calculator/ – the click to ROI conversions that we have with prospects, free to download
keyword-research/ – keyword research automation sheet mainly for SEO, free to download
Get More Information About Measuring Marketing ROI In Your Law Firm
Be sure to listen to the entire podcast episode for more information and conversation about online marketing, marketing investment measurement and what questions you should be looking for answers to in your marketing data. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—