Ep 146 – Referral Marketing for Law Firms

Ep 146 – Referral Marketing for Law Firms

Today on the show we’re talking about referrals – how to get them, how to give them, and how not to be a weirdo about it, with Stacey Brown Randall.








Five Simple Tips for Increasing Referrals

Today’s Hot Take is from AttorneyAtWork.com,“Five Simple Tips for Increasing Referrals,” by Mike Margol. The five tips are:

1 – Recognize existing sources
2 – Speak up – mention the referral process along the way –
3 – Disbursement doesn’t have to mean dispatchment
4 – Brand the process – email sigs, stickers
5 – One Sheet – with all your deets

Regarding #5, he writes:

“Consider creating a simple one-page flyer with your photo, contact information, bio, and any other pertinent information that might be helpful to a potential referral source. You can give the flyer to lawyers in your referral network, professional partners in associated industries and past clients.

You want to make it easy for your referrers to advertise on your behalf. This type of promotion is inexpensive and essentially evergreen. To go the extra mile, hire a graphic designer to make your flyer stand out from the crowd. Appearance counts.”

Interesting idea, and in the world of media/podcasting, one-sheets are common, but seems a little bit of a stretch in this setting. Honestly – how would you feel if someone handed you something like this?

“Dive Into Understanding Your Referral Relationships”

Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream.

Through her programs, Stacey provides a roadmap to take control of your business. Stacey is a three-time entrepreneur, author of the award-winning book Generating Business Referrals…Without Asking, and host of the Roadmap to Grow Your Business podcast.

Stacey’s clients include well-known corporations and franchises such as Bank of America, Mass Mutual, International Minute Press, and Real Living Real Estate but her focus is on small business owners and solopreneurs.

Learn More About Stacy Brown Randall HERE

Get More Information About How To Do Referrals Right & Get More of Them

Be sure to listen to the entire podcast episode for information and conversation about law firm management, law firm referrals and how to create a better system for your referral network.  If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—