A mandatory modern marketing masterclass with Dr. Augustine Fou about digital advertising and how to make the most of your advertising budget by avoiding the bots and scammers.
Digital Ad Fraud Is Worse Than Ever
Today’s Hot Take is from Digiday.com, “‘A daily, hourly fight’: Digital ad fraud is worse than ever” by Jessica Davies. She writes:
“The digital ad industry has long played whack-a-mole with fraudsters, and 2019 will be no different. A mammoth mobile in-app fraud scandal uncovered last October was a stark reminder of how sophisticated and tenacious fraudsters are.
While initiatives like ads.txt have helped reduce domain spoofing and reselling of unauthorized inventory, there’s a way to go. In fact, some industry executives believe ad fraud is worse than ever. It’s a daily, hourly fight.”
Real talk – it’s even worse than that. Augustine shows us later the scale of spend — it’s truly astonishing what we find out, but the best news was that at the end of the interview, he gives two of the best pieces of advice we’ve heard in years about marketing and digital advertising.
Approximately $20 billion is estimated to be lost to ad fraud a year.That is more than Elon Musk is worth. Just think about that for a minute. 20 billion dollars is getting stolen and it’s barely a concern for most advertisers – Dr. Fou says dismissed it’s “built in to the cost” but that’s not a good way to think about fraud.
A very eye-opening article for sure.
The Doctor Is In The House – And He’s Not Messing Around
Dr. Augustine Fou is an independent cyber security and ad fraud consultant, who helps clients improve their marketing efforts by applying technical forensics to uncover digital ad fraud, threats to consumer privacy and cybersecurity risks.
Currently an Adjunct Professor at Rutgers University and NYU teaching digital marketing strategy, Augustine completed his Ph.D. at MIT in Materials Science and Engineering at the age of 23 AND holds a patent for a jet engine barbecue grill*. He has over 22 years of digital marketing experience, starting at McKinsey & Company, and was most recently the chief digital officer at Omnicom’s Healthcare Consultancy Group.
We are very grateful that he’s taking a quick break from hunting down internet bad guys to join us on the show today
Get More Information About Ad Fraud and What You Can Do About It
Be sure to listen to the entire podcast episode for information and conversation about the mechanics of ad fraud, the scale it’s occurring at and how your law firm can make smart choices to minimize your exposure. If you want more LAWsome subscribe to the show on your favorite podcast platform, and for the latest in legal marketing insights and information be sure to subscribe to the Consultwebs Newsletter here –>SUBSCRIBE<—